Body Sanctum vs Chuan Spa:Which is more popular in New Zealand?
In October 2026, Body Sanctum had more branded searches than Chuan Spa among day spas and massage therapy in New Zealand. Body Sanctum had about 880 branded searches, while Chuan Spa had 590. Body Sanctum made up 2.4% of all day spas and massage therapy searches we track, and Chuan Spa accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about day spas and massage therapy, Chuan Spa appeared in all three answers and Body Sanctum in one. Chuan Spa was mentioned before Body Sanctum in two out of three answers.
Who do people search for more?
Body Sanctum, about 49% more searches than Chuan Spa
Who does AI mention more?
Chuan Spa, mentioned in every answer we collected
Who does AI recommend more?
Chuan Spa, named ahead of Body Sanctum in 2 of 3 answers
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Top day spas and massage therapy in ChatGPT and Google AI Overviews
In three ChatGPT questions, Chuan Spa appeared in all three answers. Body Sanctum was mentioned in one out of three: in one of the three ChatGPT answers. Chuan Spa was listed before Body Sanctum in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Polynesian Spa3 of 3Named in 3 of 3 ChatGPT answers
Onsen Hot Pools3 of 3Named in 3 of 3 ChatGPT answers- Chuan Spa3 of 3Named in 3 of 3 ChatGPT answers
- Body Sanctum1 of 3Named in 1 of 3 ChatGPT answers
Endota0 of 3Named in 0 of 3 ChatGPT answers
Spring Spa0 of 3Named in 0 of 3 ChatGPT answers
See every answer about day spas and massage therapy
3 answers
Asked ChatGPT
“Which day spa should I book in New Zealand?”
Asked ChatGPT
“What are the best day spas in New Zealand?”
Asked ChatGPT
“What's the best day spa in New Zealand for massage therapy?”
Searched Google, AI Overview
“day spas nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“massage therapy auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Body Sanctum or Chuan Spa more popular in search?
This chart shows how often people search Google for Body Sanctum and Chuan Spa by name. Each line represents a brand's share of searches for all six day spas and massage therapy we track, month by month, from searches in New Zealand.
Share of searches by month for Body Sanctum, Chuan Spa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Polynesian Spa | Onsen Hot Pools | Endota | Spring Spa | Body Sanctum | Chuan Spa |
|---|---|---|---|---|---|---|
| Nov 2025 | 60.8% | 18.2% | 8.7% | 8.1% | 2.2% | 2% |
| Dec 2025 | 66.9% | 13.4% | 8.6% | 7.3% | 2.1% | 1.7% |
| Jan 2026 | 66.9% | 16.4% | 6.9% | 6% | 2.1% | 1.7% |
| Feb 2026 | 66.8% | 16.3% | 7.5% | 5.9% | 1.8% | 1.8% |
| Mar 2026 | 60.2% | 18% | 9.3% | 8% | 2.2% | 2.2% |
| Apr 2026 | 62.8% | 18.8% | 8% | 6.8% | 1.7% | 1.9% |
| May 2026 | 51.7% | 23.1% | 11.4% | 8.4% | 2.3% | 3% |
| Jun 2026 | 46.3% | 31% | 10.8% | 7.4% | 2.3% | 2.3% |
| Jul 2026 | 59.6% | 21.8% | 7.5% | 6.4% | 2.9% | 1.9% |
| Aug 2026 | 54.3% | 24.2% | 9.5% | 7.1% | 3.2% | 1.8% |
| Sep 2026 | 58.1% | 21.2% | 8.9% | 7.6% | 2.3% | 1.9% |
| Oct 2026 | 60.2% | 17.9% | 10% | 7.9% | 2.4% | 1.6% |
How has branded search for Body Sanctum and Chuan Spa changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Chuan Spa took it in April 2026, Body Sanctum took it in July 2026.
- Across the 12 months ending October 2026, Body Sanctum’s share of searches among day spas and massage therapy in New Zealand moved from 2.2% to 2.4%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending October 2026, Chuan Spa’s share of searches among day spas and massage therapy in New Zealand moved from 2% to 1.6%, and its estimated monthly branded searches moved from 880 to 590.
How did search popularity change for New Zealand day spas and massage therapy in October 2026?
2 changes
Estimated monthly branded searches for Chuan Spa in New Zealand fell 33% over 12 measured months, from 880 to 590 in October 2026.
Estimated monthly branded searches for Body Sanctum in New Zealand fell 12% over 12 measured months, from 1K to 880 in October 2026.
How are Body Sanctum’s and Chuan Spa’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Body Sanctum’s and Chuan Spa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Body Sanctum
1 branded search term
- body sanctum
Chuan Spa
1 branded search term
- chuan spa
Other head-to-heads among day spas and massage therapy
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