BNT vs NAPA Auto Parts:Which is more popular?
In September 2026, BNT had more branded searches than NAPA Auto Parts among automotive parts retailers in New Zealand. BNT had about 18,700 branded searches, while NAPA Auto Parts had 2,400. BNT made up 8.9% of all automotive parts retailer searches we track, and NAPA Auto Parts accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about automotive parts retailers, BNT appeared in three of the five answers and NAPA Auto Parts in two. BNT was mentioned before NAPA Auto Parts in three out of four answers that named either.
Who do people search for more?
BNT, about 8 searches for every 1 for NAPA Auto Parts
Who does AI mention more?
BNT, mentioned in 3 of 5 answers, NAPA Auto Parts in 2
Who does AI recommend more?
BNT, named ahead of NAPA Auto Parts in 3 of 4 answers
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Top automotive parts retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BNT was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NAPA Auto Parts was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BNT was listed before NAPA Auto Parts in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Repco1st
Supercheap Auto2nd- BNT3rd
NAPA Auto Parts4th- Partmaster5th
AutoOne–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Repco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Supercheap Auto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BNT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NAPA Auto Parts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Partmaster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AutoOne0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about automotive parts retailers
5 answers
Asked ChatGPT
“Which automotive parts retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best automotive parts retailers in New Zealand?”
Asked ChatGPT
“What's the best automotive parts retailer in New Zealand for car parts?”
Searched Google, AI Overview
“automotive parts nz”
Searched Google, AI Overview
“car parts nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is BNT or NAPA Auto Parts more popular in search?
This chart shows how often people search Google for BNT and NAPA Auto Parts by name. Each line represents a brand's share of searches for all six automotive parts retailers we track, month by month, from searches in New Zealand.
Share of searches by month for BNT, NAPA Auto Parts. The figures are in the table below the chart.
View monthly share of searches table
| Month | Repco | Supercheap Auto | BNT | Partmaster | NAPA Auto Parts | AutoOne |
|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 43.4% | 7% | 1.9% | 0.66% | 0.07% |
| Nov 2025 | 46.6% | 44.2% | 6.4% | 1.9% | 0.83% | 0.06% |
| Dec 2025 | 47.9% | 44.4% | 5.4% | 1.6% | 0.7% | 0.06% |
| Jan 2026 | 46.8% | 43.2% | 7% | 1.9% | 1% | 0.07% |
| Feb 2026 | 46.4% | 43.2% | 6.9% | 2.3% | 1% | 0.09% |
| Mar 2026 | 46% | 42.8% | 7.8% | 2.3% | 1% | 0.09% |
| Apr 2026 | 46.7% | 43.5% | 7% | 1.9% | 0.81% | 0.06% |
| May 2026 | 53.4% | 35.2% | 8% | 2.6% | 0.77% | 0.08% |
| Jun 2026 | 52% | 35.6% | 8.8% | 2.6% | 0.9% | 0.08% |
| Jul 2026 | 53.3% | 35.1% | 8% | 2.6% | 0.92% | 0.08% |
| Aug 2026 | 52.5% | 34.6% | 8.9% | 2.6% | 1.4% | 0.08% |
| Sep 2026 | 52.6% | 34.7% | 8.9% | 2.6% | 1.1% | 0.08% |
How has the BNT and NAPA Auto Parts comparison changed over the last 12 months?
3 findings
- BNT was ahead of NAPA Auto Parts in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BNT’s share of searches among automotive parts retailers in New Zealand moved from 7% to 8.9%, and its estimated monthly branded searches moved from 20.2K to 18.7K.
- Across the 12 months ending September 2026, NAPA Auto Parts’ share of searches among automotive parts retailers in New Zealand moved from 0.66% to 1.1%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
How did search popularity change for New Zealand automotive parts retailers in September 2026?
1 change
Estimated monthly branded searches for NAPA Auto Parts in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BNT’s and NAPA Auto Parts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BNT
2 branded search terms
- bnt
- bnt automotive
NAPA Auto Parts
1 branded search term
- napa auto parts
Other head-to-heads among automotive parts retailers
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