BNT vs Partmaster:Which is more popular?
In September 2026, BNT had more branded searches than Partmaster among automotive parts retailers in New Zealand. BNT had about 18,700 branded searches, while Partmaster had 5,400. BNT made up 8.9% of all automotive parts retailer searches we track, and Partmaster accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about automotive parts retailers, BNT appeared in three of the five answers and Partmaster in one. BNT was mentioned before Partmaster in every answer that named either.
Who do people search for more?
BNT, about 3 searches for every 1 for Partmaster
Who does AI mention more?
BNT, mentioned in 3 of 5 answers, Partmaster in 1
Who does AI recommend more?
BNT, named ahead of Partmaster in 3 of 3 answers
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Top automotive parts retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BNT was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Partmaster was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BNT was listed before Partmaster in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Repco1st
Supercheap Auto2nd- BNT3rd
NAPA Auto Parts4th- Partmaster5th
AutoOne–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Repco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Supercheap Auto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BNT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NAPA Auto Parts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Partmaster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AutoOne0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about automotive parts retailers
5 answers
Asked ChatGPT
“Which automotive parts retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best automotive parts retailers in New Zealand?”
Asked ChatGPT
“What's the best automotive parts retailer in New Zealand for car parts?”
Searched Google, AI Overview
“automotive parts nz”
Searched Google, AI Overview
“car parts nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is BNT or Partmaster more popular in search?
This chart shows how often people search Google for BNT and Partmaster by name. Each line represents a brand's share of searches for all six automotive parts retailers we track, month by month, from searches in New Zealand.
Share of searches by month for BNT, Partmaster. The figures are in the table below the chart.
View monthly share of searches table
| Month | Repco | Supercheap Auto | BNT | Partmaster | NAPA Auto Parts | AutoOne |
|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 43.4% | 7% | 1.9% | 0.66% | 0.07% |
| Nov 2025 | 46.6% | 44.2% | 6.4% | 1.9% | 0.83% | 0.06% |
| Dec 2025 | 47.9% | 44.4% | 5.4% | 1.6% | 0.7% | 0.06% |
| Jan 2026 | 46.8% | 43.2% | 7% | 1.9% | 1% | 0.07% |
| Feb 2026 | 46.4% | 43.2% | 6.9% | 2.3% | 1% | 0.09% |
| Mar 2026 | 46% | 42.8% | 7.8% | 2.3% | 1% | 0.09% |
| Apr 2026 | 46.7% | 43.5% | 7% | 1.9% | 0.81% | 0.06% |
| May 2026 | 53.4% | 35.2% | 8% | 2.6% | 0.77% | 0.08% |
| Jun 2026 | 52% | 35.6% | 8.8% | 2.6% | 0.9% | 0.08% |
| Jul 2026 | 53.3% | 35.1% | 8% | 2.6% | 0.92% | 0.08% |
| Aug 2026 | 52.5% | 34.6% | 8.9% | 2.6% | 1.4% | 0.08% |
| Sep 2026 | 52.6% | 34.7% | 8.9% | 2.6% | 1.1% | 0.08% |
How has the BNT and Partmaster comparison changed over the last 12 months?
3 findings
- BNT was ahead of Partmaster in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BNT’s share of searches among automotive parts retailers in New Zealand moved from 7% to 8.9%, and its estimated monthly branded searches moved from 20.2K to 18.7K.
- Across the 12 months ending September 2026, Partmaster’s share of searches among automotive parts retailers in New Zealand moved from 1.9% to 2.6%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for New Zealand automotive parts retailers in September 2026?
0 changes
Neither BNT nor Partmaster moved beyond provider rounding among automotive parts retailers in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BNT’s and Partmaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BNT
2 branded search terms
- bnt
- bnt automotive
Partmaster
1 branded search term
- partmaster
Other head-to-heads among automotive parts retailers
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