Brandwave

How popular isPartmaster?

In September 2026, people searched for Partmaster by name about 5,400 times in New Zealand, about the same as the previous year. These searches made up 2.6% of all New Zealand automotive parts retailer searches, placing Partmaster fourth out of six retailers. When we asked both ChatGPT and Google AI Overviews about automotive parts retailers, Partmaster appeared in one of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Partmaster is the fourth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. RepcoShare of searches 52.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Supercheap AutoShare of searches 34.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. BNTShare of searches 8.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. PartmasterShare of searches 2.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. NAPA Auto PartsShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top automotive parts retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Partmaster was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Partmaster is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Repco1st
  2. Supercheap Auto2nd
  3. BNT3rd
  4. NAPA Auto Parts4th
  5. Partmaster5th
  6. AutoOne–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Repco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Supercheap Auto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BNT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NAPA Auto Parts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Partmaster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AutoOne0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about automotive parts retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which automotive parts retailers compete with Partmaster?

Partmaster against automotive parts retailers in New Zealand, by month

Share of searches by month for Repco, Supercheap Auto, BNT, Partmaster. The figures are in the table below the chart.

View monthly share of searches table
MonthRepcoSupercheap AutoBNTPartmasterNAPA Auto PartsAutoOne
Oct 202547%43.4%7%1.9%0.66%0.07%
Nov 202546.6%44.2%6.4%1.9%0.83%0.06%
Dec 202547.9%44.4%5.4%1.6%0.7%0.06%
Jan 202646.8%43.2%7%1.9%1%0.07%
Feb 202646.4%43.2%6.9%2.3%1%0.09%
Mar 202646%42.8%7.8%2.3%1%0.09%
Apr 202646.7%43.5%7%1.9%0.81%0.06%
May 202653.4%35.2%8%2.6%0.77%0.08%
Jun 202652%35.6%8.8%2.6%0.9%0.08%
Jul 202653.3%35.1%8%2.6%0.92%0.08%
Aug 202652.5%34.6%8.9%2.6%1.4%0.08%
Sep 202652.6%34.7%8.9%2.6%1.1%0.08%

  1. 1.Repco

    52.6%

    Held 1st. 110K estimated branded searches, -0.03% vs prior month. Share +0.1 points.

  2. 2.Supercheap Auto

    34.7%

    Held 2nd. 72.7K estimated branded searches, -0.01% vs prior month. Share +0.1 points.

  3. 3.BNT

    8.9%

    Held 3rd. 18.7K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Partmaster

    2.6%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.NAPA Auto Parts

    1.1%

    Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.2 points.

  6. 6.AutoOne

    0.08%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Partmaster and its closest rivals

Every comparison with Partmaster

5 comparisons

How has branded search demand for Partmaster changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Partmaster in New Zealand held steady at 5.4K.
  • Across the 12 months ending September 2026, Partmaster’s share of searches among automotive parts retailers in New Zealand increased from 1.9% to 2.6%.
  • Across the 12 months ending September 2026, Partmaster’s share of searches among automotive parts retailers in New Zealand peaked at 2.6% in May 2026 and was lowest at 1.6% in December 2025.

How did search popularity change for New Zealand automotive parts retailers in September 2026?

4 changes

  1. Estimated monthly branded searches for NAPA Auto Parts in New Zealand rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

  2. Estimated monthly branded searches for Supercheap Auto in New Zealand fell 41.8% over 12 measured months, from 125K to 72.7K in September 2026.

  3. Estimated monthly branded searches for AutoOne in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

  4. Estimated monthly branded searches for Repco in New Zealand fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are Partmaster’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Partmaster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • partmaster

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How the Brand Demand Index is measured

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