Automotive parts retailers in New Zealand:Which brands are most popular in search?
In August 2026, Repco was the most searched among automotive parts retailers in New Zealand, with an estimated 110K branded searches and 64.5% estimated Share of Search within this set.
Repco64.5%
Supercheap Auto NZ35.4%
AutoOne0.1%
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Share of SearchLeaderboard
Consumer-facing auto parts and accessories retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Repco, Supercheap Auto NZ. The figures are in the table below the chart.
View monthly share of search table
| Month | Repco | Supercheap Auto NZ | AutoOne |
|---|---|---|---|
| Oct 2025 | 55.1% | 44.8% | 0.09% |
| Nov 2025 | 55.1% | 44.8% | 0.07% |
| Dec 2025 | 55% | 44.9% | 0.07% |
| Jan 2026 | 55.1% | 44.8% | 0.09% |
| Feb 2026 | 54.8% | 45.1% | 0.1% |
| Mar 2026 | 54.8% | 45% | 0.1% |
| Apr 2026 | 54.9% | 45.1% | 0.07% |
| May 2026 | 64.5% | 35.4% | 0.1% |
| Jun 2026 | 64.5% | 35.4% | 0.1% |
| Jul 2026 | 64.5% | 35.4% | 0.1% |
| Aug 2026 | 64.5% | 35.4% | 0.1% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.5% | 110K | 0% | 0 points | |
| 2, held 2nd | 35.4% | 60.6K | +0.02% | 0 points | |
| 3, held 3rd | 0.1% | 170 | 0% | 0 points |
Compare search popularity between leading brands
Which brand is most popular in search among automotive parts retailers in New Zealand?
3 brands
In August 2026, Repco was the most searched among automotive parts retailers in New Zealand, with an estimated 110K branded searches and 64.5% estimated Share of Search within this set. Supercheap Auto NZ is in 2nd place, 29 percentage points behind at 35.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Repco | 55.1% → 64.5% | 64.5%Jul 2026 | 54.8%Feb 2026 | 1st |
| Supercheap Auto NZ | 44.8% → 35.4% | 45.1%Apr 2026 | 35.4%Jul 2026 | 2nd |
| AutoOne | 0.09% → 0.1% | 0.1%Mar 2026 | 0.07%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Repco’s estimated Share of Search among automotive parts retailers in New Zealand increased from 55.1% to 64.5%.
- Across the 11 months ending August 2026, Supercheap Auto NZ’s estimated Share of Search among automotive parts retailers in New Zealand decreased from 44.8% to 35.4%.
- Across the 11 months ending August 2026, Repco’s estimated Share of Search among automotive parts retailers in New Zealand peaked at 64.5% in July 2026 and was lowest at 54.8% in February 2026.
- Across the 11 months ending August 2026, Supercheap Auto NZ’s estimated Share of Search among automotive parts retailers in New Zealand peaked at 45.1% in April 2026 and was lowest at 35.4% in July 2026.
- Across the 11 months ending August 2026, AutoOne held steady: its estimated Share of Search among automotive parts retailers in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand automotive parts retailers in August 2026?
3 changes
Estimated monthly branded searches for Supercheap Auto NZ in New Zealand fell 45% over 11 measured months, from 110K to 60.6K in August 2026.
Estimated monthly branded searches for AutoOne in New Zealand fell 19% over 11 measured months, from 210 to 170 in August 2026.
Estimated monthly branded searches for Repco in New Zealand fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
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