Automotive parts retailers in New Zealand:Which are most popular?

Name: Automotive parts retailers in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Repco was the most searched automotive parts retailer in New Zealand, accounting for 53% of all searches among the six retailers tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Repco showed up in every answer. Repco was recommended most often, coming first in every response.

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Top automotive parts retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Repco appeared every time. Repco was recommended most often, coming first in every answer. Supercheap Auto was second, and BNT was third. AutoOne, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Repco	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Supercheap Auto	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
BNT	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
NAPA Auto Parts	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Partmaster	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
AutoOne	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Repco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Supercheap Auto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BNT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NAPA Auto Parts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Partmaster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AutoOne0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about automotive parts retailers

5 answers

Asked ChatGPT
“Which automotive parts retailer should I shop at in New Zealand?”
1. 1Repco
2. 2Supercheap Auto
3. 3BNT
Asked ChatGPT
“What are the best automotive parts retailers in New Zealand?”
1. 1Repco
2. 2Supercheap Auto
3. 3BNT
4. 4Partmaster
5. 5NAPA Auto Parts
Asked ChatGPT
“What's the best automotive parts retailer in New Zealand for car parts?”
1. 1Repco
2. 2Supercheap Auto
3. 3BNT
Searched Google, AI Overview
“automotive parts nz”
1. 1Repco
2. 2NAPA Auto Parts
Searched Google, AI Overview
“car parts nz”
1. 1Repco
2. 2Supercheap Auto

Not named in any answer:

AutoOne

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which automotive parts retailers do people search for most?

This chart shows how often people search Google for each automotive parts retailer by name. Each line represents a brand's share of searches for all six automotive parts retailers we track, month by month, from searches in New Zealand.

Share of searches among automotive parts retailers in New Zealand, by month

Month	Repco	Supercheap Auto	BNT	Partmaster	NAPA Auto Parts	AutoOne
Nov 2025	46.6%	44.2%	6.4%	1.9%	0.83%	0.06%
Dec 2025	47.9%	44.4%	5.4%	1.6%	0.7%	0.06%
Jan 2026	46.8%	43.2%	7%	1.9%	1%	0.07%
Feb 2026	46.4%	43.2%	6.9%	2.3%	1%	0.09%
Mar 2026	46%	42.8%	7.8%	2.3%	1%	0.09%
Apr 2026	46.7%	43.5%	7%	1.9%	0.81%	0.06%
May 2026	53.4%	35.2%	8%	2.6%	0.77%	0.08%
Jun 2026	52%	35.6%	8.8%	2.6%	0.9%	0.08%
Jul 2026	53.3%	35.1%	8%	2.6%	0.92%	0.08%
Aug 2026	52.5%	34.6%	8.9%	2.6%	1.4%	0.08%
Sep 2026	52.6%	34.7%	8.9%	2.6%	1.1%	0.08%
Oct 2026	53%	35%	9%	2.1%	0.77%	0.07%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	RepcoGPC Asia Pacific	53%	110K	-0.05%	+0.5 points
2, held 2nd	Supercheap AutoSuper Retail Group	35%	72.7K	-0.01%	+0.3 points
3, held 3rd	BNT	9%	18.7K	0%	+0.1 points
4, held 4th	Partmaster	2.1%	4.4K	-18.5%	-0.5 points
5, held 5th	NAPA Auto Parts	0.77%	1.6K	-33.3%	-0.4 points
6, held 6th	AutoOne	0.07%	140	-17.6%	0 points

1.Repco
53%
Held 1st. 110K estimated branded searches, -0.05% vs prior month. Share +0.5 points.
2.Supercheap Auto
35%
Held 2nd. 72.7K estimated branded searches, -0.01% vs prior month. Share +0.3 points.
3.BNT
9%
Held 3rd. 18.7K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.Partmaster
2.1%
Held 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.5 points.
5.NAPA Auto Parts
0.77%
Held 5th. 1.6K estimated branded searches, -33.3% vs prior month. Share -0.4 points.
6.AutoOne
0.07%
Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Which brand is most popular in search among automotive parts retailers in New Zealand?

6 brands

In October 2026, Repco was the most searched among automotive parts retailers in New Zealand, with an estimated 110K branded searches, 53% of all searches for the six tracked by the Brandwave Brand Demand Index. Supercheap Auto is in 2nd place, 18.1 percentage points behind at 35%.

New Zealand automotive parts retailers, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Repco	46.6% → 53%	53.4%May 2026	46%Mar 2026	1st
Supercheap Auto	44.2% → 35%	44.4%Dec 2025	34.6%Aug 2026	2nd
BNT	6.4% → 9%	9%Oct 2026	5.4%Dec 2025	3rd
Partmaster	1.9% → 2.1%	2.6%May 2026	1.6%Dec 2025	4th
NAPA Auto Parts	0.83% → 0.77%	1.4%Aug 2026	0.7%Dec 2025	5th
AutoOne	0.06% → 0.07%	0.09%Feb 2026	0.06%Nov 2025	6th

Each finding as a sentence

Across the 12 months ending October 2026, Repco’s share of searches among automotive parts retailers in New Zealand increased from 46.6% to 53%.
Across the 12 months ending October 2026, Supercheap Auto’s share of searches among automotive parts retailers in New Zealand decreased from 44.2% to 35%.
Across the 12 months ending October 2026, BNT’s share of searches among automotive parts retailers in New Zealand increased from 6.4% to 9%.
Across the 12 months ending October 2026, Repco’s share of searches among automotive parts retailers in New Zealand peaked at 53.4% in May 2026 and was lowest at 46% in March 2026.
Across the 12 months ending October 2026, Supercheap Auto’s share of searches among automotive parts retailers in New Zealand peaked at 44.4% in December 2025 and was lowest at 34.6% in August 2026.
Across the 12 months ending October 2026, BNT’s share of searches among automotive parts retailers in New Zealand peaked at 9% in October 2026 and was lowest at 5.4% in December 2025.
Across the 12 months ending October 2026, Partmaster’s share of searches among automotive parts retailers in New Zealand peaked at 2.6% in May 2026 and was lowest at 1.6% in December 2025.
Across the 12 months ending October 2026, Partmaster, NAPA Auto Parts and AutoOne held steady: their share of searches among automotive parts retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand automotive parts retailers in October 2026?

6 changes

BNT’s share of searches among automotive parts retailers in New Zealand has gained ground for 3 months in a row, from 8% to 9% in October 2026.
Estimated monthly branded searches for Supercheap Auto in New Zealand fell 43.3% over 12 measured months, from 128K to 72.7K in October 2026.
Estimated monthly branded searches for NAPA Auto Parts in New Zealand fell 33.3% over 12 measured months, from 2.4K to 1.6K in October 2026.
Estimated monthly branded searches for Repco in New Zealand fell 18.6% over 12 measured months, from 135K to 110K in October 2026.
Estimated monthly branded searches for Partmaster in New Zealand fell 18.5% over 12 measured months, from 5.4K to 4.4K in October 2026.
Estimated monthly branded searches for AutoOne in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in October 2026.

How are branded searches counted for automotive parts retailers?

13 search terms

Each brand's share of searches among automotive parts retailers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.