Blundstone vs Caterpillar:Which is more popular?
In September 2026, Blundstone had more branded searches than Caterpillar among men's boot brands in New Zealand. Blundstone had about 5,000 branded searches, while Caterpillar had 10. Blundstone made up 12.6% of all men's boot brand searches we track, and Caterpillar accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about men's boot brands, Blundstone appeared in all five answers and Caterpillar in none.
Who do people search for more?
Blundstone, about 500 searches for every 1 for Caterpillar
Who does AI mention more?
Blundstone, mentioned in every answer we collected
Who does AI recommend more?
Blundstone, the only one of the two named
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Top men's boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blundstone appeared in all five answers. Caterpillar did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Blundstone1st
Dr. Martens2nd
Timberland3rd
Red Wing4th
Ariat5th
Mongrel6th
Merrell7th
Caterpillar–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blundstone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dr. Martens3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Timberland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ariat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Red Wing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mongrel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Merrell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about men's boot brands
5 answers
Asked ChatGPT
“Which men's boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best men's boot brands in New Zealand?”
Asked ChatGPT
“What's the best men's boot brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“men's boots nz”
Searched Google, AI Overview
“men's work boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Blundstone or Caterpillar more popular in search?
This chart shows how often people search Google for Blundstone and Caterpillar by name. Each line represents a brand's share of searches for all eight men's boot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Blundstone, Caterpillar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Timberland | Blundstone | Merrell | Ariat | Red Wing | Mongrel | Caterpillar |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 21.3% | 9.6% | 7.4% | 6% | 1.8% | 0.87% | 0.02% |
| Nov 2025 | 52.9% | 22.3% | 8.5% | 8.5% | 6.2% | 1.3% | 0.3% | 0.04% |
| Dec 2025 | 54.1% | 23.6% | 8.1% | 7.5% | 5.3% | 1.1% | 0.35% | 0.02% |
| Jan 2026 | 54.6% | 20.6% | 9.2% | 8.2% | 5.7% | 1.4% | 0.36% | 0.02% |
| Feb 2026 | 52.8% | 19.8% | 10.8% | 8.1% | 6.6% | 1.3% | 0.5% | 0.03% |
| Mar 2026 | 54.2% | 20.3% | 11.2% | 6.6% | 5.6% | 1.7% | 0.47% | 0.02% |
| Apr 2026 | 50.4% | 23% | 10.8% | 7.7% | 6.3% | 1.3% | 0.46% | 0.04% |
| May 2026 | 52.1% | 22.9% | 10.8% | 6% | 6.3% | 1.3% | 0.52% | 0.07% |
| Jun 2026 | 55.1% | 19.8% | 11.4% | 6.4% | 5.5% | 1.1% | 0.57% | 0.02% |
| Jul 2026 | 46.8% | 24.9% | 12.6% | 8.2% | 5.6% | 1.4% | 0.47% | 0.02% |
| Aug 2026 | 46.9% | 26.1% | 13.3% | 7.1% | 4.5% | 1.4% | 0.55% | 0.05% |
| Sep 2026 | 49.3% | 22.7% | 12.6% | 8.7% | 4.8% | 1.2% | 0.73% | 0.03% |
How has the Blundstone and Caterpillar comparison changed over the last 12 months?
3 findings
- Blundstone was ahead of Caterpillar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blundstone’s share of searches among men's boot brands in New Zealand moved from 9.6% to 12.6%, and its estimated monthly branded searches moved from 3.9K to 5K.
- Across the 12 months ending September 2026, Caterpillar’s share of searches among men's boot brands in New Zealand moved from 0.02% to 0.03%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand men's boot brands in September 2026?
1 change
In September 2026, Blundstone lost share of searches among men's boot brands in New Zealand, from 13.3% to 12.6%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Blundstone’s and Caterpillar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blundstone
9 branded search terms
- blundstone
- blundstone 1306
- blundstone 500
- blundstone 585
- blundstone 600
- blundstone 659
- blundstone clogs
- blundstone gumboot
- blundstone rotoflex
Caterpillar
1 branded search term
- caterpillar mens boot
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