Bloomerang vs Raiser's Edge:Which is more popular by branded search in New Zealand?
In August 2026, Raiser's Edge had more branded searches than Bloomerang among fundraising CRM platforms in New Zealand. Raiser's Edge was estimated to have 60 branded searches compared to Bloomerang’s 0, and held a 60% Share of Search versus Bloomerang’s 0%.
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Which is more popular in search, Bloomerang or Raiser's Edge?
Compare donor relationship and fundraising CRM tools available to New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Raiser's Edge, Bloomerang. The figures are in the table below the chart.
View monthly share of search table
| Month | Raiser's Edge | DonorPerfect | Keela | Neon CRM | Bloomerang |
|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 18.2% | 9.1% | 18.2% | 18.2% |
| Nov 2025 | 45.5% | 9.1% | 18.2% | 18.2% | 9.1% |
| Dec 2025 | 33.3% | 16.7% | 16.7% | 16.7% | 16.7% |
| Jan 2026 | 16.7% | 41.7% | 16.7% | 16.7% | 8.3% |
| Feb 2026 | 37.5% | 25% | 12.5% | 25% | 0% |
| Mar 2026 | 35.7% | 14.3% | 14.3% | 14.3% | 21.4% |
| Apr 2026 | 11.1% | 33.3% | 11.1% | 22.2% | 22.2% |
| May 2026 | 30% | 20% | 20% | 20% | 10% |
| Jun 2026 | 38.5% | 30.8% | 7.7% | 15.4% | 7.7% |
| Jul 2026 | 40% | 26.7% | 13.3% | 13.3% | 6.7% |
| Aug 2026 | 60% | 20% | 10% | 10% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Bloomerang and Raiser's Edge comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Bloomerang took it in April 2026, Raiser's Edge took it in May 2026.
- Across the 11 months ending August 2026, Bloomerang’s estimated Share of Search among fundraising CRM platforms in New Zealand moved from 18.2% to 0%, and its estimated monthly branded searches moved from 20 to 0.
- Across the 11 months ending August 2026, Raiser's Edge’s estimated Share of Search among fundraising CRM platforms in New Zealand moved from 36.4% to 60%, and its estimated monthly branded searches moved from 40 to 60.
How did search popularity change for New Zealand fundraising CRM platforms in August 2026?
2 changes
In August 2026, Raiser's Edge gained estimated Share of Search among fundraising CRM platforms in New Zealand, from 40% to 60%.
In August 2026, Bloomerang lost estimated Share of Search among fundraising CRM platforms in New Zealand, from 6.7% to 0%.
How each brand is measured
Brandwave collects information about searches that people make online using Bloomerang’s and Raiser's Edge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bloomerang
4 branded search terms
- bloomerang crm
- bloomerang fundraising
- bloomerang fundraising software
- bloomerang software
Raiser's Edge
12 branded search terms
- raisers edge
- raisers edge 7
- raisers edge cost
- raisers edge crm
- raisers edge database
- raisers edge demo
- raisers edge fundraising
- raisers edge nxt
- raisers edge pricing
- raisers edge program
- raisers edge software
- the raisers edge
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.