Blizzard vs Burton:Which is more popular?
In September 2026, Blizzard had more branded searches than Burton among ski and snowboard brands in New Zealand. Blizzard had about 2,900 branded searches, while Burton had 1,890. Blizzard made up 29.7% of all ski and snowboard brand searches we track, and Burton accounted for 19.3%. When we asked ChatGPT and Google AI Overviews about ski and snowboard brands, Burton appeared in four of the five answers and Blizzard in three. Burton was mentioned before Blizzard in four out of five answers.
Who do people search for more?
Blizzard, about 53% more searches than Burton
Who does AI mention more?
Burton, mentioned in 4 of 5 answers, Blizzard in 3
Who does AI recommend more?
Burton, named ahead of Blizzard in 4 of 5 answers
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Top ski and snowboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Burton was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Blizzard was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Burton was listed before Blizzard in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Burton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Jones Snowboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blizzard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Salomon Ski3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GNU3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
K23 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rossignol3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Capita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Völkl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about ski and snowboard brands
5 answers
Asked ChatGPT
“Which ski or snowboard brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ski and snowboard brands in New Zealand?”
Asked ChatGPT
“What's the best ski or snowboard brand in New Zealand for the mountain?”
Searched Google, AI Overview
“best ski brand”
Searched Google, AI Overview
“best snowboard brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Blizzard or Burton more popular in search?
This chart shows how often people search Google for Blizzard and Burton by name. Each line represents a brand's share of searches for all 12 ski and snowboard brands we track, month by month, from searches in New Zealand.
Share of searches by month for Blizzard, Burton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blizzard | Burton | Salomon Ski | GNU | Völkl | K2 | Atomic | Rossignol | Lib Tech | Capita | Jones Snowboards | Nordica |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 14.5% | 6.6% | 14.8% | 5.6% | 6.1% | 4.2% | 4% | 4.9% | 3.5% | 2.9% | 0.84% |
| Nov 2025 | 42.8% | 15.1% | 5% | 13.3% | 3.8% | 4.1% | 3.4% | 3.4% | 2.5% | 3.8% | 2% | 0.9% |
| Dec 2025 | 41.7% | 14.3% | 5.3% | 12.9% | 4.4% | 4.2% | 3.5% | 4.4% | 3.1% | 3.1% | 2.4% | 0.88% |
| Jan 2026 | 37% | 15.6% | 7.6% | 14% | 4.7% | 4.1% | 3.3% | 3.7% | 3.5% | 3.3% | 2.7% | 0.58% |
| Feb 2026 | 34.1% | 20.7% | 6% | 14.2% | 4.7% | 4.1% | 4.5% | 3.3% | 2.8% | 3% | 2% | 0.57% |
| Mar 2026 | 34.8% | 17.2% | 6.6% | 10.8% | 5.9% | 5.5% | 4.2% | 3.7% | 3.3% | 4.8% | 2.6% | 0.73% |
| Apr 2026 | 34.3% | 17.3% | 6.7% | 13% | 6% | 6% | 4.5% | 4.5% | 2.2% | 3.1% | 1.6% | 0.9% |
| May 2026 | 34.3% | 17.7% | 7% | 10.3% | 6.7% | 6.6% | 4.3% | 4.7% | 2.9% | 3% | 1.6% | 1% |
| Jun 2026 | 39.6% | 19.4% | 6.1% | 9.7% | 4.6% | 5.7% | 3.7% | 4.4% | 2.1% | 2.3% | 1.9% | 0.44% |
| Jul 2026 | 13.9% | 30.2% | 11.4% | 6.2% | 7.5% | 8.8% | 6.7% | 6.1% | 3.6% | 2.3% | 2.8% | 0.78% |
| Aug 2026 | 14.5% | 26.9% | 10.6% | 9.9% | 7.3% | 7.7% | 6.9% | 5.9% | 3.9% | 2.4% | 3% | 0.84% |
| Sep 2026 | 29.7% | 19.3% | 9.8% | 7.4% | 6.8% | 6.3% | 6.2% | 5.1% | 3.3% | 2.7% | 2.7% | 0.72% |
How has the Blizzard and Burton comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Burton took it in July 2026, Blizzard took it in September 2026.
- Across the 12 months ending September 2026, Blizzard’s share of searches among ski and snowboard brands in New Zealand moved from 32% to 29.7%, and its estimated monthly branded searches moved from 1.9K to 2.9K.
- Across the 12 months ending September 2026, Burton’s share of searches among ski and snowboard brands in New Zealand moved from 14.5% to 19.3%, and its estimated monthly branded searches moved from 860 to 1.9K.
How did search popularity change for New Zealand ski and snowboard brands in September 2026?
2 changes
In September 2026, Blizzard overtook Burton to become the leader among ski and snowboard brands in New Zealand, with 29.7% of the searches.
In September 2026, Burton lost share of searches among ski and snowboard brands in New Zealand, from 26.9% to 19.3%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Blizzard’s and Burton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ski and snowboard brands
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