Big Save Furniture vs Trade Tested:Which is more popular in New Zealand?
In September 2026, Big Save Furniture had more branded searches than Trade Tested among furniture retailers in New Zealand. Big Save Furniture had about 42,400 branded searches, while Trade Tested had 27,100. Big Save Furniture made up 9.1% of all furniture retailer searches we track, and Trade Tested accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about furniture retailers, Big Save Furniture appeared in two of the five answers and Trade Tested in none.
Who do people search for more?
Big Save Furniture, about 57% more searches than Trade Tested
Who does AI mention more?
Big Save Furniture, mentioned in 2 of 5 answers, Trade Tested in 0
Follow Big Save Furniture vs Trade Tested and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top furniture retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Big Save Furniture was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Trade Tested did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Big Save Furniture2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Trade Tested0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about furniture retailers
5 answers
Asked ChatGPT
“Which furniture retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best furniture retailers in New Zealand?”
Asked ChatGPT
“What's the best furniture retailer in New Zealand for new home furniture?”
Searched Google, AI Overview
“best furniture store”
Searched Google, AI Overview
“bedroom furniture nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Big Save Furniture or Trade Tested more popular in search?
This chart shows how often people search Google for Big Save Furniture and Trade Tested by name. Each line represents a brand's share of searches for all 13 furniture retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Big Save Furniture, Trade Tested. The figures are in the table below the chart.
View monthly share of searches table
| Month | Big Save Furniture | Trade Tested |
|---|---|---|
| Nov 2025 | 6.2% | 8.8% |
| Dec 2025 | 3.5% | 5.3% |
| Jan 2026 | 5.5% | 6.9% |
| Feb 2026 | 5.5% | 6.4% |
| Mar 2026 | 6.4% | 6.1% |
| Apr 2026 | 6.9% | 5.8% |
| May 2026 | 7.2% | 4.6% |
| Jun 2026 | 7% | 4.5% |
| Jul 2026 | 9.6% | 4.1% |
| Aug 2026 | 8.5% | 4.5% |
| Sep 2026 | 9.1% | 5.8% |
| Oct 2026 | — | — |
How has branded search for Big Save Furniture and Trade Tested changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending September 2026: Big Save Furniture took it in March 2026.
- Across the 11 months ending September 2026, Big Save Furniture’s share of searches among furniture retailers in New Zealand moved from 6.2% to 9.1%, and its estimated monthly branded searches moved from 42.5K to 42.4K.
- Across the 11 months ending September 2026, Trade Tested’s share of searches among furniture retailers in New Zealand moved from 8.8% to 5.8%, and its estimated monthly branded searches moved from 60.5K to 27.1K.
How did search popularity change for New Zealand furniture retailers in September 2026?
2 changes
In September 2026, Trade Tested overtook Mocka to rank 6th among furniture retailers in New Zealand, with 5.8% of the searches.
In September 2026, Big Save Furniture gained share of searches among furniture retailers in New Zealand, from 8.5% to 9.1%.
How are Big Save Furniture’s and Trade Tested’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Big Save Furniture’s and Trade Tested’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Big Save Furniture
4 branded search terms
- big save
- big save beds
- Big Save Furniture
- big save mattresses
Trade Tested
1 branded search term
- trade tested
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.