BIBS vs FRIGG:Which is more popular?

Name: BIBS vs FRIGG: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, BIBS had more branded searches than FRIGG among baby dummy brands in New Zealand. BIBS had about 480 branded searches, while FRIGG had 210. BIBS made up 5.9% of all baby dummy brand searches we track, and FRIGG accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about baby dummy brands, BIBS appeared in all five answers and FRIGG in two. BIBS was mentioned before FRIGG in every answer.

Among baby dummy brands in New Zealand in September 2026

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Top baby dummy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BIBS appeared in all five answers. FRIGG was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BIBS was listed before FRIGG in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
BIBS	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Philips Avent	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Tommee Tippee	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Haakaa	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
MAM	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
FRIGG	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Pigeon	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

BIBS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Philips Avent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tommee Tippee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Haakaa3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MAM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FRIGG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pigeon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby dummy brands

5 answers

Asked ChatGPT
“Which baby dummy brand should I buy in New Zealand?”
1. 1BIBS
2. 2Philips Avent
3. 3MAM
Asked ChatGPT
“What are the best baby dummy brands in New Zealand?”
1. 1BIBS
2. 2MAM
3. 3Philips Avent
4. 4Pigeon
5. 5FRIGG
Asked ChatGPT
“What's the best baby dummy brand in New Zealand for soothing baby?”
1. 1Philips Avent
2. 2MAM
3. 3BIBS
4. 4Tommee Tippee
5. 5Haakaa
Searched Google, AI Overview
“newborn dummy nz”
1. 1Philips Avent
2. 2Haakaa
3. 3BIBS
4. 4Tommee Tippee
Searched Google, AI Overview
“baby dummy brands nz”
1. 1Philips Avent
2. 2Tommee Tippee
3. 3BIBS
4. 4FRIGG
5. 5Haakaa

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is BIBS or FRIGG more popular in search?

This chart shows how often people search Google for BIBS and FRIGG by name. Each line represents a brand's share of searches for all seven baby dummy brands we track, month by month, from searches in New Zealand.

BIBS and FRIGG among baby dummy brands in New Zealand, by month

Month	Tommee Tippee	Pigeon	Haakaa	BIBS	Philips Avent	FRIGG	MAM
Oct 2025	31.9%	25.4%	27.3%	4.1%	6%	2.7%	2.7%
Nov 2025	28.3%	27%	29.2%	4.4%	6.4%	2.4%	2.4%
Dec 2025	29.4%	24.3%	27.7%	4.9%	8.4%	2.6%	2.6%
Jan 2026	29.7%	27.7%	25.5%	4.7%	6.9%	2.5%	3.1%
Feb 2026	27.9%	26.9%	26.3%	5.4%	7.1%	2.9%	3.5%
Mar 2026	30.8%	28.8%	24.8%	4.8%	6.5%	2.1%	2.1%
Apr 2026	26.7%	30%	26.7%	4.1%	7.6%	2.2%	2.7%
May 2026	30.3%	27.5%	26.1%	4.6%	6.4%	2%	3%
Jun 2026	27.5%	32.1%	24.6%	4.3%	7%	2.3%	2.3%
Jul 2026	30.8%	30.2%	23.5%	4.9%	6.7%	1.8%	2.1%
Aug 2026	30.8%	28.7%	24.6%	4.7%	6.7%	2%	2.5%
Sep 2026	31.1%	29.3%	23.5%	5.9%	5.6%	2.6%	2.1%

How has the BIBS and FRIGG comparison changed over the last 12 months?

3 findings

BIBS was ahead of FRIGG in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, BIBS’s share of searches among baby dummy brands in New Zealand moved from 4.1% to 5.9%, and its estimated monthly branded searches moved from 260 to 480.
Across the 12 months ending September 2026, FRIGG’s share of searches among baby dummy brands in New Zealand moved from 2.7% to 2.6%, and its estimated monthly branded searches moved from 170 to 210.

How did search popularity change for New Zealand baby dummy brands in September 2026?

2 changes

In September 2026, FRIGG overtook MAM to rank 6th among baby dummy brands in New Zealand, with 2.6% of the searches.
In September 2026, BIBS overtook Philips Avent to rank 4th among baby dummy brands in New Zealand, with 5.9% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BIBS’s and FRIGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.