B:HIVE vs The Workshop:Which is more popular in New Zealand?
In October 2026, B:HIVE had more branded searches than The Workshop among coworking spaces in New Zealand. B:HIVE had about 220 branded searches, while The Workshop had 50. B:HIVE made up 10.3% of all coworking space searches we track, and The Workshop accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about coworking spaces, The Workshop appeared in three of the four answers and B:HIVE in two. The Workshop was mentioned before B:HIVE in every answer.
Who do people search for more?
B:HIVE, about 4 searches for every 1 for The Workshop
Who does AI mention more?
The Workshop, mentioned in 3 of 4 answers, B:HIVE in 2
Who does AI recommend more?
The Workshop, named ahead of B:HIVE in every answer
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Top coworking spaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, The Workshop was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. B:HIVE was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. The Workshop was listed before B:HIVE in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Workshop3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Precinct Flex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
GridAKL2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- B:HIVE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Spaces1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Regus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BizDojo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Generator0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about coworking spaces
4 answers
Asked ChatGPT
“Which coworking space should I join in New Zealand?”
Asked ChatGPT
“What are the best coworking spaces in New Zealand?”
Asked ChatGPT
“What's the best coworking space in New Zealand for a flexible office?”
Searched Google, AI Overview
“best coworking space”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“flexible office space”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is B:HIVE or The Workshop more popular in search?
This chart shows how often people search Google for B:HIVE and The Workshop by name. Each line represents a brand's share of searches for all eight coworking spaces we track, month by month, from searches in New Zealand.
Share of searches by month for B:HIVE, The Workshop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Regus | Precinct Flex | GridAKL | B:HIVE | BizDojo | The Workshop | Generator | Spaces |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 40.2% | 26.3% | 9.4% | 14.7% | 6.3% | 2.2% | 0.45% | 0.45% |
| Dec 2025 | 44.9% | 23.5% | 6.6% | 14% | 8.1% | 1.5% | 0.74% | 0.74% |
| Jan 2026 | 43.6% | 18.6% | 12.2% | 12.2% | 8.1% | 4.1% | 0.58% | 0.58% |
| Feb 2026 | 41.6% | 22.4% | 12.1% | 12.1% | 6.5% | 4.2% | 0.47% | 0.47% |
| Mar 2026 | 37.2% | 19.8% | 16.1% | 15.3% | 8.7% | 2.1% | 0.41% | 0.41% |
| Apr 2026 | 38.2% | 20.4% | 16.8% | 11% | 8.9% | 3.7% | 0.52% | 0.52% |
| May 2026 | 34.9% | 23% | 15.3% | 14.8% | 6.7% | 4.3% | 0.48% | 0.48% |
| Jun 2026 | 36.1% | 23.4% | 15.6% | 12.7% | 6.8% | 4.4% | 0.49% | 0.49% |
| Jul 2026 | 37.8% | 24.5% | 16.3% | 9.7% | 7.1% | 3.6% | 0.51% | 0.51% |
| Aug 2026 | 36.8% | 23.5% | 19.1% | 11.8% | 5.4% | 2.5% | 0.49% | 0.49% |
| Sep 2026 | 38.1% | 30.4% | 13.4% | 10.8% | 3.6% | 2.6% | 0.52% | 0.52% |
| Oct 2026 | 34.6% | 33.6% | 15% | 10.3% | 3.3% | 2.3% | 0.47% | 0.47% |
How has branded search for B:HIVE and The Workshop changed in New Zealand over the last 12 months?
3 findings
- B:HIVE was ahead of The Workshop in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, B:HIVE’s share of searches among coworking spaces in New Zealand moved from 14.7% to 10.3%, and its estimated monthly branded searches moved from 330 to 220.
- Across the 12 months ending October 2026, The Workshop’s share of searches among coworking spaces in New Zealand moved from 2.2% to 2.3%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for New Zealand coworking spaces in October 2026?
1 change
In October 2026, B:HIVE lost share of searches among coworking spaces in New Zealand, from 10.8% to 10.3%.
How are B:HIVE’s and The Workshop’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using B:HIVE’s and The Workshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
B:HIVE
2 branded search terms
- b hive smales farm
- bhive
The Workshop
1 branded search term
- the workshop ponsonby
Other head-to-heads among coworking spaces
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