Brandwave

Beyond Meat vs Impossible Foods:Which is more popular?

In September 2026, Impossible Foods had more branded searches than Beyond Meat among plant-based meat brands in New Zealand. Impossible Foods had about 690 branded searches, while Beyond Meat had 190. Impossible Foods made up 36.5% of all plant-based meat brand searches we track, and Beyond Meat accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about plant-based meat brands, Beyond Meat and Impossible Foods each appeared in two of the five answers. Impossible Foods was mentioned before Beyond Meat in two out of three answers that named either.

Among plant-based meat brands in New Zealand in September 2026

Who do people search for more?

Impossible Foods, about 4 searches for every 1 for Beyond Meat

Impossible Foods 690 searchesBeyond Meat 190 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Beyond Meat in 2 of 5Impossible Foods in 2 of 5

Who does AI recommend more?

Impossible Foods, named ahead of Beyond Meat in 2 of 3 answers

Impossible Foods first in 2Beyond Meat first in 1

Follow Beyond Meat vs Impossible Foods and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top plant-based meat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beyond Meat was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Impossible Foods was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Impossible Foods was listed before Beyond Meat in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Plan*t1st
  2. Harmless Food Co2nd
  3. Vegie Delights3rd
  4. Sunfed4th
  5. Tonzu5th
  6. Bean Supreme6th
  7. Quorn7th
  8. Impossible Foods8th
  9. Beyond Meat9th
  10. v2food–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sunfed5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bean Supreme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Plan*t4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harmless Food Co3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vegie Delights3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Impossible Foods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quorn2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tonzu2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Beyond Meat2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • v2food0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plant-based meat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Beyond Meat or Impossible Foods more popular in search?

This chart shows how often people search Google for Beyond Meat and Impossible Foods by name. Each line represents a brand's share of searches for all ten plant-based meat brands we track, month by month, from searches in New Zealand.

Beyond Meat and Impossible Foods among plant-based meat brands in New Zealand, by month

Share of searches by month for Impossible Foods, Beyond Meat. The figures are in the table below the chart.

View monthly share of searches table
MonthImpossible FoodsQuornHarmless Food CoTonzuBeyond MeatSunfedBean SupremeVegie DelightsPlan*tv2food
Oct 202514.9%3.5%2%5.8%65.6%2.9%3.8%0.91%0.36%0.18%
Nov 202524.8%7.2%5%14.4%33.3%6.3%6.3%1.8%0.45%0.45%
Dec 202531%8.6%3.7%13.9%21.9%7%11.2%1.6%0.53%0.53%
Jan 202628.8%10.4%11.7%14.4%18.5%5.4%7.7%2.3%0.45%0.45%
Feb 202626.2%8.6%11.2%13.9%21.9%7%7.5%2.7%0.53%0.53%
Mar 202632.6%10.6%7.8%14.7%18.8%7.8%5%1.8%0.46%0.46%
Apr 202632.3%12.6%8.6%16.2%17.2%6.1%4.5%1.5%0.51%0.51%
May 202633.3%13.6%7.1%16.2%17.7%5.6%3.5%2%0.51%0.51%
Jun 202636.2%11.7%10.7%13.3%15.3%5.6%3.6%2.6%0.51%0.51%
Jul 202630.9%12.9%18%14.6%10.7%5.6%3.9%2.2%0.56%0.56%
Aug 202635.2%10%13.9%13.9%16.1%5.2%2.2%2.2%0.87%0.43%
Sep 202636.5%14.8%13.8%13.8%10.1%4.8%2.6%2.6%0.53%0.53%

How has the Beyond Meat and Impossible Foods comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand plant-based meat brands in September 2026?

3 changes

  1. In September 2026, Quorn overtook Beyond Meat and 2 others to rank 2nd among plant-based meat brands in New Zealand, with 14.8% of the searches.

  2. In September 2026, Impossible Foods gained share of searches among plant-based meat brands in New Zealand, from 35.2% to 36.5%.

  3. In September 2026, Beyond Meat lost share of searches among plant-based meat brands in New Zealand, from 16.1% to 10.1%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Beyond Meat’s and Impossible Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beyond Meat

4 branded search terms

  • beyond meat
  • beyond meat burger
  • beyond meat vegan
  • beyondmeat

Impossible Foods

10 branded search terms

  • impossible beef
  • impossible beef mince
  • impossible beef patty
  • impossible burger
  • impossible burger patties
  • impossible foods
  • impossible foods inc
  • impossible meat
  • impossible meatballs
  • the impossible burger

How the Brand Demand Index is measured

Other head-to-heads among plant-based meat brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free