Brandwave

Betty Crocker vs Pettinice:Which is more popular?

In September 2026, Betty Crocker had more branded searches than Pettinice among baking brands in New Zealand. Betty Crocker had about 1,190 branded searches, while Pettinice had 90. Betty Crocker made up 12.6% of all baking brand searches we track, and Pettinice accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about baking brands, Betty Crocker appeared in one of the five answers and Pettinice in none.

Among baking brands in New Zealand in September 2026

Who do people search for more?

Betty Crocker, about 13 searches for every 1 for Pettinice

Betty Crocker 1.2K searchesPettinice 90 searches

Who does AI mention more?

Betty Crocker, mentioned in 1 of 5 answers, Pettinice in 0

Betty Crocker in 1 of 5Pettinice in 0 of 5

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Top baking brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Betty Crocker was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Pettinice did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Edmonds1st
  2. Chelsea2nd
  3. Pams3rd
  4. Betty Crocker4th
  5. Champion Flour–
  6. Pettinice–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Edmonds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chelsea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Betty Crocker1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Champion Flour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pettinice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baking brands

5 answers

  • Asked ChatGPT

    “Which baking brand should I buy in New Zealand?”

    1. 1Edmonds
    2. 2Pams

  • Asked ChatGPT

    “What are the best baking brands in New Zealand?”

    1. 1Edmonds
    2. 2Chelsea
    3. 3Pams

  • Asked ChatGPT

    “What's the best baking brand in New Zealand for everyday baking?”

    1. 1Edmonds
    2. 2Chelsea
    3. 3Pams

  • Searched Google, AI Overview

    “cake mix nz”

    1. 1Edmonds
    2. 2Betty Crocker

  • Searched Google, AI Overview

    “icing sugar nz”

    1. 1Chelsea

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Betty Crocker or Pettinice more popular in search?

This chart shows how often people search Google for Betty Crocker and Pettinice by name. Each line represents a brand's share of searches for all six baking brands we track, month by month, from searches in New Zealand.

Betty Crocker and Pettinice among baking brands in New Zealand, by month

Share of searches by month for Betty Crocker, Pettinice. The figures are in the table below the chart.

View monthly share of searches table
MonthChelseaEdmondsBetty CrockerPamsChampion FlourPettinice
Oct 202554.4%14.8%8.4%14.2%7.4%0.71%
Nov 202552.7%16.8%7.9%12.7%9.1%0.83%
Dec 202556.5%13.8%9.6%11.1%8.3%0.74%
Jan 202656.7%14.4%7.9%11.6%8.9%0.43%
Feb 202652.8%16%8.3%12.5%9.9%0.6%
Mar 202652.7%15.8%7.4%13.5%9.8%0.68%
Apr 202652.4%18.6%8.5%10.1%9.9%0.39%
May 202651%18.1%12.3%9.6%8.3%0.64%
Jun 202653.7%15%11.9%10.3%8.4%0.7%
Jul 202655.8%14.5%12.4%9.3%7.4%0.51%
Aug 202649.5%15.1%12.9%12.6%9.2%0.63%
Sep 202650.2%16.1%12.6%11.3%8.9%0.95%

How has the Betty Crocker and Pettinice comparison changed over the last 12 months?

3 findings
  • Betty Crocker was ahead of Pettinice in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Betty Crocker’s share of searches among baking brands in New Zealand moved from 8.4% to 12.6%, and its estimated monthly branded searches moved from 830 to 1.2K.
  • Across the 12 months ending September 2026, Pettinice’s share of searches among baking brands in New Zealand moved from 0.71% to 0.95%, and its estimated monthly branded searches moved from 70 to 90.

How did search popularity change for New Zealand baking brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Betty Crocker in New Zealand rose 43.4% over 12 measured months, from 830 to 1.2K in September 2026.

  2. Estimated monthly branded searches for Pettinice in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Betty Crocker’s and Pettinice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Betty Crocker

10 branded search terms

  • betty crocker
  • betty crocker baking
  • betty crocker brownies
  • betty crocker cookies
  • betty crocker icing
  • betty crocker recipe
  • betty crocker sugar
  • bettycrocker
  • bettycrocker baking
  • bettycrocker recipe

Pettinice

1 branded search term

  • pettinice

How the Brand Demand Index is measured

Other head-to-heads among baking brands

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