Betty Crocker vs Chelsea:Which is more popular?
In September 2026, Chelsea had more branded searches than Betty Crocker among baking brands in New Zealand. Chelsea had about 4,740 branded searches, while Betty Crocker had 1,190. Chelsea made up 50.2% of all baking brand searches we track, and Betty Crocker accounted for 12.6%. When we asked ChatGPT and Google AI Overviews about baking brands, Chelsea appeared in three of the five answers and Betty Crocker in one. Chelsea was mentioned before Betty Crocker in two out of three answers that named either.
Who do people search for more?
Chelsea, about 4 searches for every 1 for Betty Crocker
Who does AI mention more?
Chelsea, mentioned in 3 of 5 answers, Betty Crocker in 1
Who does AI recommend more?
Chelsea, named ahead of Betty Crocker in 2 of 3 answers
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Top baking brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chelsea was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Betty Crocker was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Chelsea was listed before Betty Crocker in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Edmonds1st- Chelsea2nd
Pams3rd
Betty Crocker4th
Champion Flour–
Pettinice–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Edmonds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Chelsea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Betty Crocker1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Champion Flour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pettinice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baking brands
5 answers
Asked ChatGPT
“Which baking brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baking brands in New Zealand?”
Asked ChatGPT
“What's the best baking brand in New Zealand for everyday baking?”
Searched Google, AI Overview
“cake mix nz”
Searched Google, AI Overview
“icing sugar nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Betty Crocker or Chelsea more popular in search?
This chart shows how often people search Google for Betty Crocker and Chelsea by name. Each line represents a brand's share of searches for all six baking brands we track, month by month, from searches in New Zealand.
Share of searches by month for Chelsea, Betty Crocker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chelsea | Edmonds | Betty Crocker | Pams | Champion Flour | Pettinice |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 14.8% | 8.4% | 14.2% | 7.4% | 0.71% |
| Nov 2025 | 52.7% | 16.8% | 7.9% | 12.7% | 9.1% | 0.83% |
| Dec 2025 | 56.5% | 13.8% | 9.6% | 11.1% | 8.3% | 0.74% |
| Jan 2026 | 56.7% | 14.4% | 7.9% | 11.6% | 8.9% | 0.43% |
| Feb 2026 | 52.8% | 16% | 8.3% | 12.5% | 9.9% | 0.6% |
| Mar 2026 | 52.7% | 15.8% | 7.4% | 13.5% | 9.8% | 0.68% |
| Apr 2026 | 52.4% | 18.6% | 8.5% | 10.1% | 9.9% | 0.39% |
| May 2026 | 51% | 18.1% | 12.3% | 9.6% | 8.3% | 0.64% |
| Jun 2026 | 53.7% | 15% | 11.9% | 10.3% | 8.4% | 0.7% |
| Jul 2026 | 55.8% | 14.5% | 12.4% | 9.3% | 7.4% | 0.51% |
| Aug 2026 | 49.5% | 15.1% | 12.9% | 12.6% | 9.2% | 0.63% |
| Sep 2026 | 50.2% | 16.1% | 12.6% | 11.3% | 8.9% | 0.95% |
How has the Betty Crocker and Chelsea comparison changed over the last 12 months?
3 findings
- Chelsea was ahead of Betty Crocker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Betty Crocker’s share of searches among baking brands in New Zealand moved from 8.4% to 12.6%, and its estimated monthly branded searches moved from 830 to 1.2K.
- Across the 12 months ending September 2026, Chelsea’s share of searches among baking brands in New Zealand moved from 54.4% to 50.2%, and its estimated monthly branded searches moved from 5.4K to 4.7K.
How did search popularity change for New Zealand baking brands in September 2026?
2 changes
In September 2026, Chelsea gained share of searches among baking brands in New Zealand, from 49.5% to 50.2%.
Estimated monthly branded searches for Betty Crocker in New Zealand rose 43.4% over 12 measured months, from 830 to 1.2K in September 2026.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Betty Crocker’s and Chelsea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Betty Crocker
10 branded search terms
- betty crocker
- betty crocker baking
- betty crocker brownies
- betty crocker cookies
- betty crocker icing
- betty crocker recipe
- betty crocker sugar
- bettycrocker
- bettycrocker baking
- bettycrocker recipe
Chelsea
9 branded search terms
- chelsea baking
- chelsea caster sugar
- chelsea flour
- chelsea golden syrup
- chelsea icing sugar
- chelsea raw sugar
- chelsea recipe
- chelsea sugar
- sugar chelsea
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