Brandwave

Betty Crocker vs Champion Flour:Which is more popular?

In September 2026, Betty Crocker had more branded searches than Champion Flour among baking brands in New Zealand. Betty Crocker had about 1,190 branded searches, while Champion Flour had 840. Betty Crocker made up 12.6% of all baking brand searches we track, and Champion Flour accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about baking brands, Betty Crocker appeared in one of the five answers and Champion Flour in none.

Among baking brands in New Zealand in September 2026

Who do people search for more?

Betty Crocker, about 42% more searches than Champion Flour

Betty Crocker 1.2K searchesChampion Flour 840 searches

Who does AI mention more?

Betty Crocker, mentioned in 1 of 5 answers, Champion Flour in 0

Betty Crocker in 1 of 5Champion Flour in 0 of 5

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Top baking brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Betty Crocker was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Champion Flour did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Edmonds1st
  2. Chelsea2nd
  3. Pams3rd
  4. Betty Crocker4th
  5. Champion Flour–
  6. Pettinice–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Edmonds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chelsea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Betty Crocker1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Champion Flour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pettinice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baking brands

5 answers

  • Asked ChatGPT

    “Which baking brand should I buy in New Zealand?”

    1. 1Edmonds
    2. 2Pams

  • Asked ChatGPT

    “What are the best baking brands in New Zealand?”

    1. 1Edmonds
    2. 2Chelsea
    3. 3Pams

  • Asked ChatGPT

    “What's the best baking brand in New Zealand for everyday baking?”

    1. 1Edmonds
    2. 2Chelsea
    3. 3Pams

  • Searched Google, AI Overview

    “cake mix nz”

    1. 1Edmonds
    2. 2Betty Crocker

  • Searched Google, AI Overview

    “icing sugar nz”

    1. 1Chelsea

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Betty Crocker or Champion Flour more popular in search?

This chart shows how often people search Google for Betty Crocker and Champion Flour by name. Each line represents a brand's share of searches for all six baking brands we track, month by month, from searches in New Zealand.

Betty Crocker and Champion Flour among baking brands in New Zealand, by month

Share of searches by month for Betty Crocker, Champion Flour. The figures are in the table below the chart.

View monthly share of searches table
MonthChelseaEdmondsBetty CrockerPamsChampion FlourPettinice
Oct 202554.4%14.8%8.4%14.2%7.4%0.71%
Nov 202552.7%16.8%7.9%12.7%9.1%0.83%
Dec 202556.5%13.8%9.6%11.1%8.3%0.74%
Jan 202656.7%14.4%7.9%11.6%8.9%0.43%
Feb 202652.8%16%8.3%12.5%9.9%0.6%
Mar 202652.7%15.8%7.4%13.5%9.8%0.68%
Apr 202652.4%18.6%8.5%10.1%9.9%0.39%
May 202651%18.1%12.3%9.6%8.3%0.64%
Jun 202653.7%15%11.9%10.3%8.4%0.7%
Jul 202655.8%14.5%12.4%9.3%7.4%0.51%
Aug 202649.5%15.1%12.9%12.6%9.2%0.63%
Sep 202650.2%16.1%12.6%11.3%8.9%0.95%

How has the Betty Crocker and Champion Flour comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Champion Flour took it in November 2025, Betty Crocker took it in December 2025, Champion Flour took it in January 2026, Betty Crocker took it in May 2026.
  • Across the 12 months ending September 2026, Betty Crocker’s share of searches among baking brands in New Zealand moved from 8.4% to 12.6%, and its estimated monthly branded searches moved from 830 to 1.2K.
  • Across the 12 months ending September 2026, Champion Flour’s share of searches among baking brands in New Zealand moved from 7.4% to 8.9%, and its estimated monthly branded searches moved from 730 to 840.

How did search popularity change for New Zealand baking brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Betty Crocker in New Zealand rose 43.4% over 12 measured months, from 830 to 1.2K in September 2026.

  2. Estimated monthly branded searches for Champion Flour in New Zealand rose 15.1% over 12 measured months, from 730 to 840 in September 2026.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Betty Crocker’s and Champion Flour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Betty Crocker

10 branded search terms

  • betty crocker
  • betty crocker baking
  • betty crocker brownies
  • betty crocker cookies
  • betty crocker icing
  • betty crocker recipe
  • betty crocker sugar
  • bettycrocker
  • bettycrocker baking
  • bettycrocker recipe

Champion Flour

4 branded search terms

  • champion beta flour
  • champion flour
  • champion flour mill
  • champion recipe

How the Brand Demand Index is measured

Other head-to-heads among baking brands

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