Best Ugly Bagels vs Daily Bread:Which is more popular by branded search in New Zealand?
In August 2026, Best Ugly Bagels had more branded searches than Daily Bread among artisan bakeries and patisseries in New Zealand. Best Ugly Bagels was estimated to have 16.1K branded searches compared to Daily Bread’s 5.5K, and held a 19% Share of Search versus Daily Bread’s 6.4%.
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Which is more popular in search, Best Ugly Bagels or Daily Bread?
Compare the artisan bakeries, bagel shops and patisseries New Zealanders queue for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Best Ugly Bagels, Daily Bread. The figures are in the table below the chart.
View monthly share of search table
| Month | The Gateau House | Best Ugly Bagels | Grizzly Baked Goods | Bluebells Cakery | Mor Bakery | Pembroke Patisserie | Daily Bread | Miann |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 19% | 14.3% | 9.8% | 7.8% | 7.8% | 5.4% | 3.1% |
| Nov 2025 | 25.4% | 21.9% | 16.7% | 9.1% | 7.5% | 11.2% | 5.3% | 3% |
| Dec 2025 | 27.4% | 19.8% | 17.9% | 7.9% | 6.6% | 12% | 5.9% | 2.6% |
| Jan 2026 | 23.6% | 24.8% | 15.2% | 8.4% | 6.8% | 12.4% | 6.1% | 2.7% |
| Feb 2026 | 21.2% | 22.2% | 16.7% | 9.2% | 7.5% | 13.6% | 7.4% | 2.3% |
| Mar 2026 | 24.9% | 21.8% | 16.3% | 8.8% | 7.3% | 10.9% | 7% | 3% |
| Apr 2026 | 25.2% | 18.3% | 20.2% | 7.7% | 7.4% | 11.1% | 7.2% | 2.9% |
| May 2026 | 26.7% | 19.3% | 17.5% | 11.7% | 7.8% | 6.4% | 7% | 3.6% |
| Jun 2026 | 25.9% | 19.3% | 17.1% | 11.9% | 7.7% | 6.2% | 7.2% | 4.7% |
| Jul 2026 | 22.7% | 19.7% | 18.1% | 10% | 9.9% | 6.6% | 6.7% | 6.2% |
| Aug 2026 | 26.5% | 19% | 14.3% | 11.6% | 9.6% | 7.8% | 6.4% | 4.8% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Best Ugly Bagels and Daily Bread comparison changed over the last 12 months?
3 findings
- Best Ugly Bagels was ahead of Daily Bread in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Best Ugly Bagels’ estimated Share of Search among artisan bakeries and patisseries in New Zealand held steady at 19%, and its estimated monthly branded searches held steady at 16.1K.
- Across the 11 months ending August 2026, Daily Bread’s estimated Share of Search among artisan bakeries and patisseries in New Zealand moved from 5.4% to 6.4%, and its estimated monthly branded searches moved from 4.6K to 5.5K.
How did search popularity change for New Zealand artisan bakeries and patisseries in August 2026?
3 changes
In August 2026, Pembroke Patisserie overtook Daily Bread to rank 6th among artisan bakeries and patisseries in New Zealand, at 7.8%.
In August 2026, Best Ugly Bagels lost estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 19.7% to 19%.
Estimated monthly branded searches for Daily Bread in New Zealand rose 19.2% over 11 measured months, from 4.6K to 5.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Best Ugly Bagels’ and Daily Bread’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Best Ugly Bagels
8 branded search terms
- best ugly bagels
- best ugly bagels city works
- best ugly bagels city works depot
- best ugly bagels commercial bay
- best ugly bagels menu
- best ugly bagels near me
- best ugly bagels nz
- bestuglybagels
Daily Bread
10 branded search terms
- daily bread auckland
- daily bread bakery
- daily bread bakery lower hutt
- daily bread bread
- daily bread cafe
- daily bread federal street
- daily bread lower hutt
- daily bread near me
- daily bread nz
- daily bread sourdough
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.