Brandwave

Bentley vs Opel:Which is more popular by branded search in New Zealand?

In August 2026, Bentley had more branded searches than Opel among car brands in New Zealand. Bentley was estimated to have 5.3K branded searches compared to Opel’s 1.5K, and held a 0.42% Share of Search versus Opel’s 0.12%.

Share of Search among car brands in New Zealand in August 2026Which is more popular in search, Bentley or Opel?
Bentley0.42%5.3K searches
vs
Opel0.12%1.5K searches

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Which is more popular in search, Bentley or Opel?

Compare automotive marques sought by New Zealanders for new and used cars, utes, and SUVs, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bentley and Opel among car brands in New Zealand, by month

Share of Search by month for Bentley, Opel. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaMitsubishiBYDFordMazdaHondaTeslaKiaNissanBMWSubaruVolkswagenAudiMercedes-BenzSuzukiHyundaiPorscheLamborghiniZeekrLand RoverLexusHoldenJaecooGWMJeepFerrariAston MartinJaguarSkodaCheryGeelyVolvoMclarenDodgeRolls-RoyceHavalMGDenzaLeapmotorPeugeotIsuzuCupraXPENGChevroletMINIDongfengPolestarLDVMahindraBentleyCadillacAlfa RomeoFiatMaseratiGMCKGMDaihatsuLotusChryslerInfinitiGenesisRenaultCitroenTankDatsunRAMSmartHummerIneosOpelAbarthSaabTVRSeatMorganOraCaterhamJacLadaLincolnAlpineDSPlymouthRoverAustinProtonPontiac
Oct 202514.1%4.9%2.6%4.5%4.1%4%3.4%3.5%3.9%3.3%3.2%3.2%2.9%2.7%3%2.6%2.5%1.8%0.8%1.5%1.3%1.3%0.75%0.83%1%1%0.81%0.91%0.86%0.58%0.3%0.86%1.3%0.88%0.69%0.88%0.74%0.12%0.49%0.68%0.7%0.68%0.19%0.56%0.52%0.21%0.66%0.39%0.52%0.5%0.42%0.36%0.4%0.44%0.36%0.4%0.25%0.26%0.35%0.28%0.17%0.28%0.25%0.29%0.24%0.18%0.16%0.14%0.17%0.15%0.06%0.1%0.09%0.06%0.05%0.04%0.03%0.05%0.05%0.05%0.03%0.04%0.03%0.02%0.01%0.01%<0.01%
Nov 202514%4.8%3.1%5%4%3.7%3.1%3.6%3.9%3.1%3.1%3.2%2.6%2.8%2.9%2.5%2.6%2.1%0.64%1.5%1.2%1.4%0.77%0.82%1%1.1%0.83%0.88%0.94%0.58%0.32%0.89%1.4%0.86%0.71%0.73%0.84%0.23%0.43%0.65%0.67%0.63%0.27%0.48%0.55%0.54%0.63%0.38%0.44%0.45%0.43%0.37%0.42%0.45%0.37%0.37%0.25%0.3%0.3%0.26%0.17%0.28%0.25%0.19%0.24%0.17%0.12%0.14%0.18%0.13%0.07%0.1%0.08%0.06%0.06%0.03%0.04%0.05%0.03%0.03%0.02%0.05%0.02%0.01%0.01%0.01%<0.01%
Dec 202514%4.9%2.8%4.5%3.9%4.2%3%3.8%3.4%3.2%3.2%2.9%2.7%2.9%2.9%2.5%2.4%1.8%0.66%1.4%1.4%1.3%0.73%0.86%1%1%0.73%1%0.93%0.66%0.35%0.88%1.2%0.79%0.6%0.84%0.84%0.68%0.43%0.7%0.71%0.72%0.19%0.58%0.57%0.36%0.65%0.39%0.48%0.55%0.46%0.38%0.42%0.49%0.41%0.4%0.26%0.28%0.4%0.27%0.16%0.29%0.25%0.23%0.27%0.17%0.13%0.15%0.23%0.2%0.07%0.09%0.09%0.05%0.06%0.04%0.04%0.05%0.03%0.03%0.03%0.06%0.02%0.01%0.01%<0.01%<0.01%
Jan 202615%4.9%3.8%4.9%4.3%4%3.1%4.2%3.5%2.8%3.2%3%2.6%2.9%2.9%2.6%2%1.4%0.59%1.4%1.4%1.2%0.84%0.97%0.97%0.97%0.7%0.76%0.92%0.62%0.34%0.9%0.82%0.7%0.63%0.84%0.93%0.53%0.44%0.66%0.67%0.66%0.28%0.46%0.51%0.32%0.6%0.37%0.48%0.4%0.4%0.35%0.38%0.42%0.35%0.38%0.27%0.27%0.3%0.24%0.17%0.25%0.25%0.2%0.22%0.18%0.14%0.12%0.16%0.14%0.07%0.09%0.08%0.06%0.04%0.04%0.04%0.05%0.04%0.04%0.03%0.07%0.02%0.02%0.01%<0.01%<0.01%
Feb 202615.4%5%3%4.3%4.5%4.2%2.8%3.8%3.5%3%3.2%3.2%2.7%2.7%2.9%2.6%2.3%1.7%0.72%1.3%1.4%1.3%0.82%0.83%0.97%1%0.69%0.7%0.97%0.66%0.38%0.85%0.88%0.81%0.6%0.78%0.83%0.5%0.38%0.71%0.71%0.66%0.33%0.53%0.52%0.39%0.52%0.41%0.42%0.43%0.42%0.37%0.39%0.4%0.37%0.37%0.27%0.24%0.33%0.33%0.19%0.28%0.26%0.22%0.22%0.17%0.15%0.13%0.17%0.14%0.07%0.1%0.08%0.05%0.06%0.04%0.04%0.05%0.04%0.05%0.03%0.04%0.02%0.02%0.01%<0.01%<0.01%
Mar 202613.4%4.4%7.1%3.7%3.5%3.6%5%3.9%3.8%3%2.6%2.7%2.3%2.6%2.6%2.5%2.1%1.6%1.3%1.2%1.3%1.1%1%0.88%0.75%0.85%0.64%0.68%0.86%0.81%0.7%0.86%0.83%0.65%0.55%0.86%0.98%0.37%0.6%0.58%0.58%0.6%0.55%0.44%0.48%1.4%1%0.34%0.37%0.4%0.43%0.29%0.4%0.31%0.3%0.29%0.24%0.21%0.23%0.22%0.14%0.26%0.22%0.18%0.21%0.13%0.18%0.12%0.14%0.14%0.09%0.08%0.07%0.04%0.04%0.05%0.03%0.06%0.03%0.03%0.03%0.03%0.02%0.01%0.01%<0.01%<0.01%
Apr 202613.3%4.6%6.9%3.7%3.3%3.5%4.7%3.7%3.3%2.8%2.7%2.9%2.2%2.4%2.6%2.5%2.2%1.5%1.6%1.1%1.2%1.4%1.2%0.94%0.76%0.81%0.66%0.73%0.86%0.95%0.83%0.96%0.73%0.71%0.65%0.83%0.89%0.47%0.72%0.61%0.54%0.6%0.64%0.61%0.5%1.3%0.83%0.35%0.38%0.39%0.4%0.33%0.37%0.34%0.33%0.28%0.25%0.23%0.25%0.25%0.16%0.25%0.21%0.2%0.19%0.15%0.19%0.13%0.13%0.15%0.07%0.09%0.08%0.05%0.05%0.04%0.03%0.05%0.04%0.04%0.02%0.03%0.01%0.02%0.01%0.01%<0.01%
May 202614.3%5%5%3.9%3.6%3.6%3.7%4.2%3.1%3.1%2.9%3.3%2.5%2.4%2.6%2.3%2.4%1.8%1.4%1.4%1.4%1.1%0.96%0.93%0.84%1.2%0.75%0.81%0.75%0.75%0.65%0.97%0.72%0.68%0.67%0.82%0.71%0.54%0.6%0.63%0.61%0.77%0.52%0.46%0.49%0.65%0.76%0.3%0.34%0.47%0.41%0.38%0.39%0.36%0.34%0.29%0.3%0.28%0.26%0.3%0.15%0.22%0.22%0.19%0.2%0.14%0.19%0.14%0.13%0.13%0.07%0.09%0.08%0.05%0.04%0.04%0.05%0.05%0.05%0.04%0.02%0.03%0.02%0.01%0.02%0.01%<0.01%
Jun 202613.4%5.1%5.1%4.2%3.8%3.9%3.7%3.5%3.2%3.1%3.3%2.9%2.6%2.7%2.5%2.4%2.3%1.7%1.1%1.3%1.2%1.4%0.78%1%0.91%1.1%0.81%0.87%0.73%0.7%0.55%0.97%0.8%0.74%0.74%0.81%0.76%0.45%0.73%0.62%0.7%1.1%0.44%0.54%0.53%0.54%0.64%0.34%0.36%0.44%0.45%0.36%0.35%0.38%0.39%0.36%0.27%0.26%0.28%0.29%0.17%0.24%0.23%0.19%0.19%0.19%0.17%0.13%0.15%0.12%0.06%0.1%0.08%0.06%0.05%0.04%0.03%0.08%0.04%0.03%0.03%0.03%0.01%0.01%0.01%<0.01%<0.01%
Jul 202613.4%5%4.2%4.4%3.9%3.9%3.5%3.6%3.2%3.1%3.2%2.8%2.5%2.5%2.5%2.6%2.5%1.7%1.1%1.6%1.3%1.1%1%1.1%0.87%1.1%0.84%0.71%0.74%0.74%0.7%0.81%1%0.73%0.66%0.78%0.81%0.58%0.63%1%0.62%0.83%0.82%0.47%0.46%0.52%0.59%0.34%0.37%0.44%0.42%0.38%0.76%0.4%0.37%0.36%0.27%0.24%0.24%0.29%0.25%0.24%0.22%0.24%0.18%0.18%0.16%0.14%0.13%0.13%0.07%0.1%0.07%0.05%0.06%0.04%0.03%0.05%0.03%0.03%0.05%0.03%0.01%0.01%0.01%<0.01%0.03%
Aug 202613.8%4.9%4.3%4.2%4.2%3.7%3.5%3.3%3.3%3.1%3.1%3%2.7%2.6%2.6%2.5%2.5%1.6%1.5%1.4%1.4%1.2%1.1%1%1%1%0.9%0.85%0.83%0.82%0.8%0.8%0.75%0.73%0.72%0.71%0.71%0.65%0.64%0.62%0.59%0.57%0.55%0.52%0.5%0.5%0.49%0.48%0.46%0.42%0.42%0.41%0.37%0.37%0.35%0.3%0.27%0.27%0.27%0.25%0.24%0.23%0.23%0.22%0.19%0.17%0.16%0.15%0.14%0.12%0.1%0.08%0.07%0.05%0.05%0.04%0.04%0.04%0.04%0.03%0.03%0.02%0.02%0.02%0.01%<0.01%<0.01%
Sep 2026———————————————————————————————————————————————————————————————————————————————————————

How has the Bentley and Opel comparison changed over the last 12 months?

  • Bentley was ahead of Opel in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bentley’s estimated Share of Search among car brands in New Zealand moved from 0.5% to 0.42%, and its estimated monthly branded searches moved from 6.2K to 5.3K.
  • Across the 11 months ending August 2026, Opel’s estimated Share of Search among car brands in New Zealand moved from 0.15% to 0.12%, and its estimated monthly branded searches moved from 1.8K to 1.5K.

How did search popularity change for New Zealand car brands in August 2026?

  1. In August 2026, Bentley fell from 49th to 50th among car brands in New Zealand.

  2. In August 2026, Opel fell from 69th to 70th among car brands in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using Bentley’s and Opel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bentley

7 branded search terms

  • bentley
  • bentley bentayga
  • bentley car
  • bentley cars
  • bentley continental gt
  • bentley flying spur
  • bentley nz

Opel

8 branded search terms

  • opel
  • opel astra
  • opel car
  • opel cars
  • opel corsa
  • opel mokka
  • opel new zealand
  • opel nz

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.