Barkers vs Rembrandt:Which is more popular?
In September 2026, Barkers had more branded searches than Rembrandt among menswear retailers in New Zealand. Barkers had about 25,500 branded searches, while Rembrandt had 430. Barkers made up 14.7% of all menswear retailer searches we track, and Rembrandt accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about menswear retailers, Barkers and Rembrandt each appeared in three of the five answers. Barkers was mentioned before Rembrandt in every answer that named either.
Who do people search for more?
Barkers, about 59 searches for every 1 for Rembrandt
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Barkers, named ahead of Rembrandt in 3 of 3 answers
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Top menswear retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Barkers and Rembrandt were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Barkers was listed before Rembrandt in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Barkers1st
3 Wise Men2nd
Rodd & Gunn3rd
AS Colour4th
Working Style5th
Rembrandt6th
Hallensteins7th
I Love Ugly8th
Tarocash–
Industrie–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- AS Colour3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Barkers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 3 Wise Men3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rembrandt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rodd & Gunn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Working Style2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hallensteins1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- I Love Ugly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tarocash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Industrie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about menswear retailers
5 answers
Asked ChatGPT
“Which menswear retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best menswear retailers in New Zealand?”
Asked ChatGPT
“What's the best menswear retailer in New Zealand for work clothes?”
Searched Google, AI Overview
“men's clothing nz”
Searched Google, AI Overview
“workwear for men”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Barkers or Rembrandt more popular in search?
This chart shows how often people search Google for Barkers and Rembrandt by name. Each line represents a brand's share of searches for all ten menswear retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Barkers, Rembrandt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hallensteins | AS Colour | Barkers | I Love Ugly | Rodd & Gunn | Tarocash | Working Style | Industrie | 3 Wise Men | Rembrandt |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 24.6% | 12.4% | 13.5% | 11.3% | 4% | 1.5% | 1.3% | 0.79% | 0.32% |
| Nov 2025 | 26.8% | 21.8% | 11.6% | 21.9% | 12.3% | 2.9% | 1% | 0.95% | 0.58% | 0.17% |
| Dec 2025 | 35.9% | 19.6% | 12.7% | 13.1% | 13.4% | 2.6% | 0.95% | 0.87% | 0.75% | 0.15% |
| Jan 2026 | 36.3% | 19.8% | 12.8% | 10.9% | 13.5% | 3.2% | 1.4% | 1.2% | 0.6% | 0.32% |
| Feb 2026 | 33.9% | 22.6% | 12% | 12.4% | 12.6% | 3% | 1.3% | 1.3% | 0.68% | 0.24% |
| Mar 2026 | 33.6% | 22.4% | 12.2% | 15% | 10.3% | 3% | 1.3% | 1.1% | 0.72% | 0.24% |
| Apr 2026 | 38.6% | 21.1% | 10.9% | 11.6% | 11.9% | 2.8% | 0.99% | 1.1% | 0.83% | 0.23% |
| May 2026 | 36.5% | 19.9% | 12.6% | 13.3% | 11.3% | 3.2% | 1.2% | 1% | 0.79% | 0.26% |
| Jun 2026 | 31.7% | 21.1% | 14.1% | 14.2% | 11.9% | 3.4% | 1.3% | 1.3% | 0.83% | 0.19% |
| Jul 2026 | 35.3% | 19.2% | 12.4% | 12.9% | 13.2% | 3.1% | 1.1% | 1.3% | 0.93% | 0.37% |
| Aug 2026 | 30.3% | 20.2% | 11% | 20.3% | 11.4% | 3.3% | 1.2% | 1.1% | 0.8% | 0.38% |
| Sep 2026 | 35.1% | 19.1% | 14.7% | 12.9% | 10.8% | 3.8% | 1.4% | 1.1% | 0.75% | 0.25% |
How has the Barkers and Rembrandt comparison changed over the last 12 months?
3 findings
- Barkers was ahead of Rembrandt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barkers’ share of searches among menswear retailers in New Zealand moved from 12.4% to 14.7%, and its estimated monthly branded searches moved from 20.5K to 25.5K.
- Across the 12 months ending September 2026, Rembrandt’s share of searches among menswear retailers in New Zealand moved from 0.32% to 0.25%, and its estimated monthly branded searches moved from 520 to 430.
How did search popularity change for New Zealand menswear retailers in September 2026?
2 changes
In September 2026, Barkers overtook I Love Ugly and Rodd & Gunn to rank 3rd among menswear retailers in New Zealand, with 14.7% of the searches.
Estimated monthly branded searches for Rembrandt in New Zealand fell 17.3% over 12 measured months, from 520 to 430 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Barkers’ and Rembrandt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among menswear retailers
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