Barfoot & Thompson vs EVES Real Estate:Which is more popular by branded search in New Zealand?
In August 2026, Barfoot & Thompson had more branded searches than EVES Real Estate among residential real estate agencies in New Zealand. Barfoot & Thompson was estimated to have 20.4K branded searches compared to EVES Real Estate’s 5.5K, and held a 10.5% Share of Search versus EVES Real Estate’s 2.8%.
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Which is more popular in search, Barfoot & Thompson or EVES Real Estate?
Consumer-facing real estate agency brands that market and sell residential property in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barfoot & Thompson, EVES Real Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Harcourts | Bayleys | Barfoot & Thompson | Property Brokers | Arizto | EVES Real Estate | Lodge Real Estate | LJ Hooker | Tremains | Raine & Horne | Tall Poppy | Professionals Real Estate | New Zealand Sotheby’s International Realty | Summit Real Estate | Tommy’s Real Estate | Lowe & Co | One Agency | First National Real Estate | Harveys Real Estate | Iron Bridge Real Estate | Century 21 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 18.7% | 12.7% | 10.7% | 8% | 4.2% | 2.5% | 1.8% | 2% | 1.3% | 1.3% | 0.94% | 0.95% | 0.49% | 0.94% | 0.72% | 0.69% | 0.62% | 0.39% | 0.05% | 0.04% | 0.01% |
| Nov 2025 | 32.2% | 17.1% | 12.8% | 11% | 8.2% | 3.8% | 2.5% | 1.9% | 2% | 1.4% | 1.4% | 0.98% | 1% | 0.58% | 0.95% | 0.66% | 0.71% | 0.55% | 0.34% | 0.05% | 0.05% | 0.01% |
| Dec 2025 | 33.9% | 17.5% | 12.3% | 9.9% | 7.4% | 3.9% | 2.5% | 1.7% | 2.1% | 1.5% | 1.3% | 1% | 1.3% | 0.51% | 0.88% | 0.63% | 0.51% | 0.56% | 0.35% | 0.05% | 0.05% | 0.01% |
| Jan 2026 | 32.4% | 16.8% | 11% | 11.4% | 8.3% | 4.4% | 2.9% | 1.6% | 2.4% | 1.3% | 1.4% | 0.96% | 1% | 0.52% | 0.87% | 0.63% | 1.1% | 0.62% | 0.37% | 0.05% | 0.05% | 0.01% |
| Feb 2026 | 31.8% | 16.7% | 12.1% | 11.1% | 8.2% | 5.3% | 2.4% | 1.7% | 1.7% | 1.3% | 1.6% | 0.97% | 1.1% | 0.59% | 0.86% | 0.84% | 0.71% | 0.5% | 0.32% | 0.04% | 0.04% | 0.02% |
| Mar 2026 | 32.3% | 17.5% | 11.5% | 12.4% | 7.5% | 5% | 2.5% | 1.7% | 1.4% | 1.3% | 1.2% | 0.88% | 1.1% | 0.61% | 0.8% | 0.67% | 0.78% | 0.49% | 0.31% | 0.04% | 0.04% | 0.03% |
| Apr 2026 | 35% | 17.1% | 10.9% | 10.3% | 7.5% | 5.1% | 2.5% | 1.9% | 1.6% | 1.3% | 1.3% | 0.89% | 1.1% | 0.6% | 0.88% | 0.71% | 0.64% | 0.45% | 0.31% | 0.03% | 0.03% | 0.01% |
| May 2026 | 32.3% | 17.2% | 11.9% | 10.2% | 8.7% | 5.3% | 2.5% | 2% | 1.4% | 1.2% | 1.5% | 0.94% | 1% | 0.61% | 0.82% | 0.71% | 0.65% | 0.45% | 0.3% | 0.03% | 0.04% | 0.02% |
| Jun 2026 | 33.8% | 17.4% | 11.2% | 10.7% | 7.7% | 5% | 2.8% | 2.1% | 1.5% | 1.3% | 1.3% | 0.78% | 1.1% | 0.53% | 0.71% | 0.66% | 0.52% | 0.4% | 0.32% | 0.06% | 0.05% | 0.02% |
| Jul 2026 | 34.7% | 16.5% | 11.1% | 11% | 8% | 4.9% | 2.6% | 1.9% | 1.5% | 1.3% | 1.4% | 0.85% | 0.97% | 0.63% | 0.75% | 0.69% | 0.54% | 0.43% | 0.34% | 0.03% | 0.04% | 0.02% |
| Aug 2026 | 32.7% | 17.7% | 11.2% | 10.5% | 7.9% | 5.5% | 2.8% | 1.8% | 1.6% | 1.3% | 1.3% | 0.95% | 0.93% | 0.87% | 0.84% | 0.74% | 0.67% | 0.45% | 0.31% | 0.05% | 0.02% | 0.02% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Barfoot & Thompson and EVES Real Estate comparison changed over the last 12 months?
3 findings
- Barfoot & Thompson was ahead of EVES Real Estate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barfoot & Thompson’s estimated Share of Search among residential real estate agencies in New Zealand moved from 10.7% to 10.5%, and its estimated monthly branded searches moved from 25.1K to 20.4K.
- Across the 11 months ending August 2026, EVES Real Estate’s estimated Share of Search among residential real estate agencies in New Zealand moved from 2.5% to 2.8%, and its estimated monthly branded searches moved from 5.8K to 5.5K.
How did search popularity change for New Zealand residential real estate agencies in August 2026?
1 change
In August 2026, Barfoot & Thompson lost estimated Share of Search among residential real estate agencies in New Zealand, from 11% to 10.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Barfoot & Thompson’s and EVES Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barfoot & Thompson
17 branded search terms
- barfoot & thompson
- barfoot & thompson agents
- barfoot & thompson new zealand
- barfoot & thompson nz
- barfoot & thompson property management
- barfoot & thompson real estate
- barfoot & thompson rentals
- barfoot & thompson whangarei
- barfoot and thompson
- barfoot and thompson agents
- barfoot and thompson houses for sale
- barfoot and thompson real estate
- barfoot and thompson real estate agents
- barfoot and thompson whangarei
- barfoot auckland
- barfoot thompson
- barfoot&thompson
EVES Real Estate
8 branded search terms
- eves
- eves new zealand
- eves nz
- eves property management
- eves real estate
- eves rentals
- eves rotorua
- eves tauranga
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.