Banjo Loans vs Heartland Bank:Which is more popular by branded search in New Zealand?
In August 2026, Heartland Bank had more branded searches than Banjo Loans among business lenders in New Zealand. Heartland Bank was estimated to have 15.2K branded searches compared to Banjo Loans’ 10, and held an 86.1% Share of Search versus Banjo Loans’ 0.06%.
Follow Banjo Loans vs Heartland Bank and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Banjo Loans or Heartland Bank?
Compare the small business loan providers New Zealand businesses borrow from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Heartland Bank, Banjo Loans. The figures are in the table below the chart.
View monthly share of search table
| Month | Heartland Bank | Prospa | Lending Crowd | Banjo Loans |
|---|---|---|---|---|
| Oct 2025 | 85.5% | 12.2% | 2.2% | 0.06% |
| Nov 2025 | 86% | 11.9% | 2.1% | 0.06% |
| Dec 2025 | 87.9% | 9.9% | 2.3% | 0% |
| Jan 2026 | 86.1% | 11.7% | 2.1% | 0.06% |
| Feb 2026 | 86.1% | 11.9% | 2% | 0.06% |
| Mar 2026 | 84.6% | 13.7% | 1.7% | 0.06% |
| Apr 2026 | 86.5% | 11.9% | 1.5% | 0.06% |
| May 2026 | 85.8% | 12.3% | 1.8% | 0.06% |
| Jun 2026 | 89.6% | 9.2% | 1.2% | 0.04% |
| Jul 2026 | 87.8% | 10.9% | 1.2% | 0.06% |
| Aug 2026 | 86.1% | 12.5% | 1.3% | 0.06% |
| Sep 2026 | — | — | — | — |
How has the Banjo Loans and Heartland Bank comparison changed over the last 12 months?
3 findings
- Heartland Bank was ahead of Banjo Loans in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Banjo Loans’ estimated Share of Search among business lenders in New Zealand held steady at 0.06%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Heartland Bank’s estimated Share of Search among business lenders in New Zealand moved from 85.5% to 86.1%, and its estimated monthly branded searches moved from 15.3K to 15.2K.
How did search popularity change for New Zealand business lenders in August 2026?
1 change
In August 2026, Heartland Bank lost estimated Share of Search among business lenders in New Zealand, from 87.8% to 86.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Banjo Loans’ and Heartland Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Banjo Loans
1 branded search term
- banjo loans
Heartland Bank
12 branded search terms
- Heartland Bank
- heartland bank business loan
- heartland bank home loan
- heartland bank home loans
- heartland bank loan
- heartland bank mortgage
- heartland bank mortgages
- heartland bank personal loan
- heartland bank savings
- heartland bank savings account
- heartland bank term deposit
- heartland business loan
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.