Brandwave

Ballantynes vs Faradays:Which is more popular?

In September 2026, Faradays had more branded searches than Ballantynes among department stores in New Zealand. Faradays had about 40,500 branded searches, while Ballantynes had 18,700. Faradays made up 2.1% of all department store searches we track, and Ballantynes accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about department stores, Ballantynes appeared in four of the five answers and Faradays in three. Ballantynes was mentioned before Faradays in two out of three answers.

Among department stores in New Zealand in September 2026

Who do people search for more?

Faradays, about 2 searches for every 1 for Ballantynes

Faradays 40.5K searchesBallantynes 18.7K searches

Who does AI mention more?

Ballantynes, mentioned in 4 of 5 answers, Faradays in 3

Ballantynes in 4 of 5Faradays in 3 of 5

Who does AI recommend more?

Ballantynes, named ahead of Faradays in 2 of 3 answers

Ballantynes first in 2Faradays first in 1

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Top department stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ballantynes was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Faradays was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ballantynes was listed before Faradays in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Farmers1st
  2. Ballantynes2nd
  3. Faradays3rd
  4. Kmart NZ4th
  5. The Warehouse4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Farmers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ballantynes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Warehouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Faradays3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kmart NZ1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about department stores

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Ballantynes or Faradays more popular in search?

This chart shows how often people search Google for Ballantynes and Faradays by name. Each line represents a brand's share of searches for all five department stores we track, month by month, from searches in New Zealand.

Ballantynes and Faradays among department stores in New Zealand, by month

Share of searches by month for Faradays, Ballantynes. The figures are in the table below the chart.

View monthly share of searches table
MonthKmart NZFarmersThe WarehouseFaradaysBallantynes
Oct 202555.5%25.9%17.3%0.07%1.3%
Nov 202554.1%26.7%17.4%0.25%1.6%
Dec 202552.8%26%19.6%0.08%1.5%
Jan 202657.1%20.1%21.4%0.07%1.4%
Feb 202655%23.3%20.3%0.09%1.3%
Mar 202656.5%24.1%18.1%0.09%1.1%
Apr 202657.6%24.1%17.1%0.16%1%
May 202651.1%29.4%18%0.32%1.1%
Jun 202656.7%26%16%0.1%1.2%
Jul 202656.7%25.8%15.8%0.1%1.6%
Aug 202653.9%28.9%15.2%0.27%1.7%
Sep 202655.8%25.6%15.7%2.1%0.95%

How has the Ballantynes and Faradays comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Faradays took it in September 2026.
  • Across the 12 months ending September 2026, Ballantynes’ share of searches among department stores in New Zealand moved from 1.3% to 0.95%, and its estimated monthly branded searches moved from 28.2K to 18.7K.
  • Across the 12 months ending September 2026, Faradays’ share of searches among department stores in New Zealand moved from 0.07% to 2.1%, and its estimated monthly branded searches moved from 1.6K to 40.5K.

How did search popularity change for New Zealand department stores in September 2026?

2 changes

  1. In September 2026, Faradays overtook Ballantynes to rank 4th among department stores in New Zealand, with 2.1% of the searches.

  2. In September 2026, Ballantynes lost share of searches among department stores in New Zealand, from 1.7% to 0.95%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Ballantynes’ and Faradays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ballantynes

13 branded search terms

  • ballantynes
  • ballantynes christmas
  • ballantynes clothing
  • ballantynes rm williams
  • ballantynes sale
  • ballantynes seasalt
  • ballantynes toys
  • ballantynes vassalli
  • benefit ballantynes
  • j ballantynes
  • mac ballantynes
  • rm williams ballantynes
  • seasalt ballantynes

Faradays

1 branded search term

  • faradays

How the Brand Demand Index is measured

Other head-to-heads among department stores

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