Bailey vs Devan Tanks:Which is more popular in New Zealand?
In October 2026, Devan Tanks had more branded searches than Bailey among water tank brands in New Zealand. Devan Tanks had about 2,400 branded searches, while Bailey had 1,350. Devan Tanks made up 25.3% of all water tank brand searches we track, and Bailey accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about water tank brands, Bailey appeared in all five answers and Devan Tanks in three. Bailey and Devan Tanks were each mentioned first in two of the four answers.
Who do people search for more?
Devan Tanks, about 78% more searches than Bailey
Who does AI mention more?
Bailey, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow Bailey vs Devan Tanks and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top water tank brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bailey appeared in all five answers. Devan Tanks was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bailey and Devan Tanks were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Promax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Bailey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Devan Tanks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thin Tanks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Devon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tankworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rhino Water Tanks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water tank brands
5 answers
Asked ChatGPT
“Which water tank brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best water tank brands in New Zealand?”
Asked ChatGPT
“What's the best water tank brand in New Zealand for rainwater storage?”
Searched Google, AI Overview
“water tanks nz”
Searched Google, AI Overview
“rainwater tank nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bailey or Devan Tanks more popular in search?
This chart shows how often people search Google for Bailey and Devan Tanks by name. Each line represents a brand's share of searches for all seven water tank brands we track, month by month, from searches in New Zealand.
Share of searches by month for Devan Tanks, Bailey. The figures are in the table below the chart.
View monthly share of searches table
| Month | Promax | Devon | Devan Tanks | Bailey | Thin Tanks | Tankworks | Rhino Water Tanks |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 27.3% | 28.8% | 27.7% | 13.6% | 2.3% | 0.12% | 0.12% |
| Dec 2025 | 27.6% | 27.6% | 26.4% | 14.9% | 3.1% | 0.17% | 0.17% |
| Jan 2026 | 28.1% | 27.4% | 25.9% | 15.7% | 2.6% | 0.14% | 0.14% |
| Feb 2026 | 29.2% | 26.6% | 25.4% | 15.4% | 3.1% | 0.13% | 0.13% |
| Mar 2026 | 27.4% | 28.5% | 26.4% | 14.7% | 2.9% | 0.11% | 0% |
| Apr 2026 | 30% | 26.7% | 24.8% | 15% | 3.4% | 0.13% | 0% |
| May 2026 | 29.3% | 28.5% | 26% | 12.9% | 3.3% | 0.14% | 0% |
| Jun 2026 | 28.7% | 29.2% | 27.1% | 12.6% | 2.3% | 0.11% | 0% |
| Jul 2026 | 31.9% | 27.2% | 25.6% | 12.7% | 2.6% | 0% | 0.13% |
| Aug 2026 | 31% | 26.9% | 25.7% | 13.1% | 3.1% | 0.11% | 0.11% |
| Sep 2026 | 33% | 25.6% | 24.7% | 14% | 2.6% | 0% | 0.1% |
| Oct 2026 | 30.7% | 27.1% | 25.3% | 14.3% | 2.4% | 0.11% | 0% |
How has branded search for Bailey and Devan Tanks changed in New Zealand over the last 12 months?
3 findings
- Devan Tanks was ahead of Bailey in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bailey’s share of searches among water tank brands in New Zealand moved from 13.6% to 14.3%, and its estimated monthly branded searches moved from 1.2K to 1.4K.
- Across the 12 months ending October 2026, Devan Tanks’ share of searches among water tank brands in New Zealand moved from 27.7% to 25.3%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for New Zealand water tank brands in October 2026?
2 changes
In October 2026, Devan Tanks gained share of searches among water tank brands in New Zealand, from 24.7% to 25.3%.
Bailey’s share of searches among water tank brands in New Zealand has gained ground for 3 months in a row, from 12.7% to 14.3% in October 2026.
How are Bailey’s and Devan Tanks’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bailey’s and Devan Tanks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bailey
3 branded search terms
- bailey tanks
- bailey tanks limited
- bailey water tanks
Devan Tanks
1 branded search term
- devan tanks
Other head-to-heads among water tank brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.