How popular isDevon?
In October 2026, people searched for Devon by name about 2,570 times in New Zealand, about the same as the previous year. These searches made up 27.1% of all New Zealand water tank brand searches, placing Devon second out of seven brands. When we asked both ChatGPT and Google AI Overviews about water tank brands, Devon did not appear in any of the answers.
Devon is the second most searched of 7 competitors and not named in the AI answers we collected.
PromaxShare of searches 30.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- DevonShare of searches 27.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Devan TanksShare of searches 25.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
BaileyShare of searches 14.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Thin TanksShare of searches 2.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
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Top water tank brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Devon did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Promax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bailey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Devan Tanks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thin Tanks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Devon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tankworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rhino Water Tanks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water tank brands
5 answers
Asked ChatGPT
“Which water tank brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best water tank brands in New Zealand?”
Asked ChatGPT
“What's the best water tank brand in New Zealand for rainwater storage?”
Searched Google, AI Overview
“water tanks nz”
Searched Google, AI Overview
“rainwater tank nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Devon compared with other New Zealand water tank brands?
Share of searches by month for Promax, Devon, Devan Tanks, Bailey, Thin Tanks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Promax | Devon | Devan Tanks | Bailey | Thin Tanks | Tankworks | Rhino Water Tanks |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 27.3% | 28.8% | 27.7% | 13.6% | 2.3% | 0.12% | 0.12% |
| Dec 2025 | 27.6% | 27.6% | 26.4% | 14.9% | 3.1% | 0.17% | 0.17% |
| Jan 2026 | 28.1% | 27.4% | 25.9% | 15.7% | 2.6% | 0.14% | 0.14% |
| Feb 2026 | 29.2% | 26.6% | 25.4% | 15.4% | 3.1% | 0.13% | 0.13% |
| Mar 2026 | 27.4% | 28.5% | 26.4% | 14.7% | 2.9% | 0.11% | 0% |
| Apr 2026 | 30% | 26.7% | 24.8% | 15% | 3.4% | 0.13% | 0% |
| May 2026 | 29.3% | 28.5% | 26% | 12.9% | 3.3% | 0.14% | 0% |
| Jun 2026 | 28.7% | 29.2% | 27.1% | 12.6% | 2.3% | 0.11% | 0% |
| Jul 2026 | 31.9% | 27.2% | 25.6% | 12.7% | 2.6% | 0% | 0.13% |
| Aug 2026 | 31% | 26.9% | 25.7% | 13.1% | 3.1% | 0.11% | 0.11% |
| Sep 2026 | 33% | 25.6% | 24.7% | 14% | 2.6% | 0% | 0.1% |
| Oct 2026 | 30.7% | 27.1% | 25.3% | 14.3% | 2.4% | 0.11% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.7% | 2.9K | -9.3% | -2.3 points | |
| 2, held 2nd | DevonDevon Tanks | 27.1% | 2.6K | +3.2% | +1.5 points |
| 3, held 3rd | 25.3% | 2.4K | 0% | +0.7 points | |
| 4, held 4th | 14.3% | 1.4K | -0.74% | +0.3 points | |
| 5, held 5th | 2.4% | 230 | -8% | -0.1 points | |
| 6, moved from 7th to 6th | 0.11% | 10 | — | +0.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0% | 0 | -100% | -0.1 pointsmoved from 6th to 7th |
1.
Promax30.7%
Held 1st. 2.9K estimated branded searches, -9.3% vs prior month. Share -2.3 points.
2.Devon
27.1%
Held 2nd. 2.6K estimated branded searches, +3.2% vs prior month. Share +1.5 points.
25.3%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +0.7 points.
4.
Bailey14.3%
Held 4th. 1.4K estimated branded searches, -0.74% vs prior month. Share +0.3 points.
2.4%
Held 5th. 230 estimated branded searches, -8% vs prior month. Share -0.1 points.
0.11%
Moved from 7th to 6th. 10 estimated branded searches, — vs prior month. Share +0.1 points.
Moved from 6th to 7th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.
Compare popularity between Devon and its closest rivals
Every comparison with Devon
6 comparisons
How has branded search demand for Devon changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Devon in New Zealand held steady, from 2.5K to 2.6K.
- Across the 12 months ending October 2026, Devon’s share of searches among water tank brands in New Zealand decreased from 28.8% to 27.1%.
- Across the 12 months ending October 2026, Devon’s share of searches among water tank brands in New Zealand peaked at 29.2% in June 2026 and was lowest at 25.6% in September 2026.
- Across the 12 months ending October 2026, Devon fell from 1st to 2nd among water tank brands in New Zealand.
How did search popularity change for New Zealand water tank brands in October 2026?
6 changes
In October 2026, Devon gained share of searches among water tank brands in New Zealand, from 25.6% to 27.1%.

In October 2026, Devan Tanks gained share of searches among water tank brands in New Zealand, from 24.7% to 25.3%.

In October 2026, Promax lost share of searches among water tank brands in New Zealand, from 33% to 30.7%.

Bailey’s share of searches among water tank brands in New Zealand has gained ground for 3 months in a row, from 12.7% to 14.3% in October 2026.
In October 2026, Tankworks rose from 7th to 6th among water tank brands in New Zealand.
In October 2026, Rhino Water Tanks fell from 6th to 7th among water tank brands in New Zealand.
How are Devon’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Devon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- devon tank
- devon tanks
- devon water tank
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