Brandwave

How popular isBailey?

In October 2026, people searched for Bailey by name about 1,350 times in New Zealand, a 14.4% increase from the previous year. These searches made up 14.3% of all New Zealand water tank brand searches, placing Bailey fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about water tank brands, Bailey appeared in all answers and was the joint second most recommended of the seven.

Search and AI answers in October 2026

Bailey is the fourth most searched of 7 competitors and the joint second most recommended in the AI answers we collected.

  1. PromaxShare of searches 30.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. DevonShare of searches 27.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Devan TanksShare of searches 25.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. BaileyShare of searches 14.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Thin TanksShare of searches 2.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations –

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Top water tank brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bailey appeared in all five answers. Bailey is the joint second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Promax1st
  2. Devan Tanks2nd
  3. Bailey2nd
  4. Devon–
  5. Thin Tanks–
  6. Tankworks–
  7. Rhino Water Tanks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Promax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bailey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Devan Tanks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thin Tanks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Devon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tankworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rhino Water Tanks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water tank brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Bailey compared with other New Zealand water tank brands?

Bailey against water tank brands in New Zealand, by month

Share of searches by month for Promax, Devon, Devan Tanks, Bailey, Thin Tanks. The figures are in the table below the chart.

View monthly share of searches table
MonthPromaxDevonDevan TanksBaileyThin TanksTankworksRhino Water Tanks
Nov 202527.3%28.8%27.7%13.6%2.3%0.12%0.12%
Dec 202527.6%27.6%26.4%14.9%3.1%0.17%0.17%
Jan 202628.1%27.4%25.9%15.7%2.6%0.14%0.14%
Feb 202629.2%26.6%25.4%15.4%3.1%0.13%0.13%
Mar 202627.4%28.5%26.4%14.7%2.9%0.11%0%
Apr 202630%26.7%24.8%15%3.4%0.13%0%
May 202629.3%28.5%26%12.9%3.3%0.14%0%
Jun 202628.7%29.2%27.1%12.6%2.3%0.11%0%
Jul 202631.9%27.2%25.6%12.7%2.6%0%0.13%
Aug 202631%26.9%25.7%13.1%3.1%0.11%0.11%
Sep 202633%25.6%24.7%14%2.6%0%0.1%
Oct 202630.7%27.1%25.3%14.3%2.4%0.11%0%

  1. 1.Promax

    30.7%

    Held 1st. 2.9K estimated branded searches, -9.3% vs prior month. Share -2.3 points.

  2. 2.Devon

    27.1%

    Held 2nd. 2.6K estimated branded searches, +3.2% vs prior month. Share +1.5 points.

  3. 3.Devan Tanks

    25.3%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Bailey

    14.3%

    Held 4th. 1.4K estimated branded searches, -0.74% vs prior month. Share +0.3 points.

  5. 5.Thin Tanks

    2.4%

    Held 5th. 230 estimated branded searches, -8% vs prior month. Share -0.1 points.

  6. 6.Tankworks

    0.11%

    Moved from 7th to 6th. 10 estimated branded searches, — vs prior month. Share +0.1 points.

  7. 7.Rhino Water Tanks

    0%

    Moved from 6th to 7th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

Compare popularity between Bailey and its closest rivals

Every comparison with Bailey

6 comparisons

How has branded search demand for Bailey changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Bailey in New Zealand rose from 1.2K to 1.4K.
  • Across the 12 months ending October 2026, Bailey’s share of searches among water tank brands in New Zealand increased from 13.6% to 14.3%.
  • Across the 12 months ending October 2026, Bailey’s share of searches among water tank brands in New Zealand peaked at 15.7% in January 2026 and was lowest at 12.6% in June 2026.

How did search popularity change for New Zealand water tank brands in October 2026?

6 changes

  1. In October 2026, Devon gained share of searches among water tank brands in New Zealand, from 25.6% to 27.1%.

  2. In October 2026, Devan Tanks gained share of searches among water tank brands in New Zealand, from 24.7% to 25.3%.

  3. In October 2026, Promax lost share of searches among water tank brands in New Zealand, from 33% to 30.7%.

  4. Bailey’s share of searches among water tank brands in New Zealand has gained ground for 3 months in a row, from 12.7% to 14.3% in October 2026.

  5. In October 2026, Tankworks rose from 7th to 6th among water tank brands in New Zealand.

  6. In October 2026, Rhino Water Tanks fell from 6th to 7th among water tank brands in New Zealand.

How are Bailey’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bailey’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bailey tanks
  • bailey tanks limited
  • bailey water tanks

Do you work for Bailey? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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