Bachcare vs Vrbo:Which is more popular?
In September 2026, Bachcare had more branded searches than Vrbo among holiday home rentals in New Zealand. Bachcare had about 2,900 branded searches, while Vrbo had 2,430. Bachcare made up 1% of all holiday home rental searches we track, and Vrbo accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about holiday home rentals, Bachcare and Vrbo each appeared in three of the four answers. Bachcare was mentioned before Vrbo in three out of four answers.
Who do people search for more?
Bachcare, about 19% more searches than Vrbo
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Bachcare, named ahead of Vrbo in 3 of 4 answers
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Top holiday home rentals in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bachcare was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Vrbo was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bachcare was listed before Vrbo in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bookabach1st
Airbnb2nd- Bachcare3rd
Holiday Houses4th
Booking.com5th
Vrbo6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Airbnb3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bookabach3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bachcare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Vrbo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Booking.com2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Holiday Houses2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about holiday home rentals
4 answers
Asked ChatGPT
“Which holiday home rental site should I book in New Zealand?”
Asked ChatGPT
“What are the best holiday home rental sites in New Zealand?”
Asked ChatGPT
“What's the best holiday home rental site in New Zealand for a family trip?”
Searched Google, AI Overview
“holiday home nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“holiday home rental sites”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Bachcare or Vrbo more popular in search?
This chart shows how often people search Google for Bachcare and Vrbo by name. Each line represents a brand's share of searches for all six holiday home rentals we track, month by month, from searches in New Zealand.
Share of searches by month for Bachcare, Vrbo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Airbnb | Booking.com | Bookabach | Bachcare | Vrbo | Holiday Houses |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.8% | 15.6% | 6.7% | 1.6% | 1.1% | 0.19% |
| Nov 2025 | 74.8% | 15.5% | 6.7% | 1.6% | 1.1% | 0.19% |
| Dec 2025 | 75.8% | 15.7% | 5.6% | 1.6% | 1.1% | 0.18% |
| Jan 2026 | 75.8% | 15.7% | 5.6% | 1.7% | 1.1% | 0.17% |
| Feb 2026 | 73.3% | 18.5% | 5.4% | 1.3% | 1.3% | 0.14% |
| Mar 2026 | 73.4% | 18.6% | 5.4% | 1.3% | 1.1% | 0.16% |
| Apr 2026 | 73.9% | 18.6% | 5.4% | 1.1% | 0.89% | 0.12% |
| May 2026 | 71% | 21.7% | 5.2% | 1% | 0.95% | 0.14% |
| Jun 2026 | 71% | 21.8% | 5.2% | 1% | 0.84% | 0.13% |
| Jul 2026 | 70.2% | 21.6% | 6.3% | 1% | 0.79% | 0.13% |
| Aug 2026 | 67% | 24.9% | 6% | 0.97% | 0.98% | 0.12% |
| Sep 2026 | 59.6% | 33% | 5.4% | 1% | 0.87% | 0.13% |
How has the Bachcare and Vrbo comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Vrbo took it in February 2026, Bachcare took it in March 2026, Vrbo took it in August 2026, Bachcare took it in September 2026.
- Across the 12 months ending September 2026, Bachcare’s share of searches among holiday home rentals in New Zealand moved from 1.6% to 1%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Vrbo’s share of searches among holiday home rentals in New Zealand moved from 1.1% to 0.87%, and its estimated monthly branded searches moved from 2.5K to 2.4K.
How did search popularity change for New Zealand holiday home rentals in September 2026?
2 changes
In September 2026, Bachcare rose from 5th to 4th among holiday home rentals in New Zealand.
In September 2026, Vrbo fell from 4th to 5th among holiday home rentals in New Zealand.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bachcare’s and Vrbo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among holiday home rentals
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