Brandwave

Airbnb vs Bookabach:Which is more popular?

In September 2026, Airbnb had more branded searches than Bookabach among holiday home rentals in New Zealand. Airbnb had about 166,000 branded searches, while Bookabach had 14,900. Airbnb made up 59.6% of all holiday home rental searches we track, and Bookabach accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about holiday home rentals, Airbnb and Bookabach each appeared in three of the four answers. Bookabach was mentioned before Airbnb in every answer that named either.

Among holiday home rentals in New Zealand in September 2026

Who do people search for more?

Airbnb, about 11 searches for every 1 for Bookabach

Airbnb 166K searchesBookabach 14.9K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Airbnb in 3 of 4Bookabach in 3 of 4

Who does AI recommend more?

Bookabach, named ahead of Airbnb in 3 of 3 answers

Bookabach first in 3Airbnb never first

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Top holiday home rentals in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Airbnb and Bookabach were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bookabach was listed before Airbnb in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bookabach1st
  2. Airbnb2nd
  3. Bachcare3rd
  4. Holiday Houses4th
  5. Booking.com5th
  6. Vrbo6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airbnb3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bookabach3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bachcare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vrbo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Booking.com2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Holiday Houses2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about holiday home rentals

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Airbnb or Bookabach more popular in search?

This chart shows how often people search Google for Airbnb and Bookabach by name. Each line represents a brand's share of searches for all six holiday home rentals we track, month by month, from searches in New Zealand.

Airbnb and Bookabach among holiday home rentals in New Zealand, by month

Share of searches by month for Airbnb, Bookabach. The figures are in the table below the chart.

View monthly share of searches table
MonthAirbnbBooking.comBookabachBachcareVrboHoliday Houses
Oct 202574.8%15.6%6.7%1.6%1.1%0.19%
Nov 202574.8%15.5%6.7%1.6%1.1%0.19%
Dec 202575.8%15.7%5.6%1.6%1.1%0.18%
Jan 202675.8%15.7%5.6%1.7%1.1%0.17%
Feb 202673.3%18.5%5.4%1.3%1.3%0.14%
Mar 202673.4%18.6%5.4%1.3%1.1%0.16%
Apr 202673.9%18.6%5.4%1.1%0.89%0.12%
May 202671%21.7%5.2%1%0.95%0.14%
Jun 202671%21.8%5.2%1%0.84%0.13%
Jul 202670.2%21.6%6.3%1%0.79%0.13%
Aug 202667%24.9%6%0.97%0.98%0.12%
Sep 202659.6%33%5.4%1%0.87%0.13%

How has the Airbnb and Bookabach comparison changed over the last 12 months?

3 findings
  • Airbnb was ahead of Bookabach in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Airbnb’s share of searches among holiday home rentals in New Zealand moved from 74.8% to 59.6%, and its estimated monthly branded searches held steady at 166K.
  • Across the 12 months ending September 2026, Bookabach’s share of searches among holiday home rentals in New Zealand moved from 6.7% to 5.4%, and its estimated monthly branded searches held steady at 14.9K.

How did search popularity change for New Zealand holiday home rentals in September 2026?

2 changes

  1. In September 2026, Airbnb lost share of searches among holiday home rentals in New Zealand, from 67% to 59.6%.

  2. In September 2026, Bookabach lost share of searches among holiday home rentals in New Zealand, from 6% to 5.4%.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Airbnb’s and Bookabach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airbnb

16 branded search terms

  • airbnb
  • airbnb accommodation
  • airbnb app
  • airbnb ca
  • airbnb experiences
  • airbnb gift cards
  • airbnb holiday homes
  • airbnb host
  • airbnb house
  • airbnb ie
  • airbnb paekakariki
  • airbnb rentals
  • airbnb voucher
  • airbnb web
  • beach airbnb
  • booking airbnb

Bookabach

5 branded search terms

  • bookabach
  • bookabach app
  • bookabach holiday homes
  • bookabach pohara
  • omaha bookabach

How the Brand Demand Index is measured

Other head-to-heads among holiday home rentals

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