Brandwave

Bachcare vs Holiday Houses:Which is more popular?

In September 2026, Bachcare had more branded searches than Holiday Houses among holiday home rentals in New Zealand. Bachcare had about 2,900 branded searches, while Holiday Houses had 350. Bachcare made up 1% of all holiday home rental searches we track, and Holiday Houses accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about holiday home rentals, Bachcare appeared in three of the four answers and Holiday Houses in two. Bachcare was mentioned before Holiday Houses in two out of three answers that named either.

Among holiday home rentals in New Zealand in September 2026

Who do people search for more?

Bachcare, about 8 searches for every 1 for Holiday Houses

Bachcare 2.9K searchesHoliday Houses 350 searches

Who does AI mention more?

Bachcare, mentioned in 3 of 4 answers, Holiday Houses in 2

Bachcare in 3 of 4Holiday Houses in 2 of 4

Who does AI recommend more?

Bachcare, named ahead of Holiday Houses in 2 of 3 answers

Bachcare first in 2Holiday Houses first in 1

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Top holiday home rentals in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bachcare was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Holiday Houses was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Bachcare was listed before Holiday Houses in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bookabach1st
  2. Airbnb2nd
  3. Bachcare3rd
  4. Holiday Houses4th
  5. Booking.com5th
  6. Vrbo6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airbnb3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bookabach3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bachcare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vrbo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Booking.com2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Holiday Houses2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about holiday home rentals

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Bachcare or Holiday Houses more popular in search?

This chart shows how often people search Google for Bachcare and Holiday Houses by name. Each line represents a brand's share of searches for all six holiday home rentals we track, month by month, from searches in New Zealand.

Bachcare and Holiday Houses among holiday home rentals in New Zealand, by month

Share of searches by month for Bachcare, Holiday Houses. The figures are in the table below the chart.

View monthly share of searches table
MonthAirbnbBooking.comBookabachBachcareVrboHoliday Houses
Oct 202574.8%15.6%6.7%1.6%1.1%0.19%
Nov 202574.8%15.5%6.7%1.6%1.1%0.19%
Dec 202575.8%15.7%5.6%1.6%1.1%0.18%
Jan 202675.8%15.7%5.6%1.7%1.1%0.17%
Feb 202673.3%18.5%5.4%1.3%1.3%0.14%
Mar 202673.4%18.6%5.4%1.3%1.1%0.16%
Apr 202673.9%18.6%5.4%1.1%0.89%0.12%
May 202671%21.7%5.2%1%0.95%0.14%
Jun 202671%21.8%5.2%1%0.84%0.13%
Jul 202670.2%21.6%6.3%1%0.79%0.13%
Aug 202667%24.9%6%0.97%0.98%0.12%
Sep 202659.6%33%5.4%1%0.87%0.13%

How has the Bachcare and Holiday Houses comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand holiday home rentals in September 2026?

2 changes

  1. In September 2026, Bachcare rose from 5th to 4th among holiday home rentals in New Zealand.

  2. Estimated monthly branded searches for Holiday Houses in New Zealand fell 16.7% over 12 measured months, from 420 to 350 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bachcare’s and Holiday Houses’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bachcare

1 branded search term

  • bachcare

Holiday Houses

2 branded search terms

  • holiday houses rentals
  • holidayhouses

How the Brand Demand Index is measured

Other head-to-heads among holiday home rentals

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