Brandwave

Bachcare vs Booking.com:Which is more popular?

In September 2026, Booking.com had more branded searches than Bachcare among holiday home rentals in New Zealand. Booking.com had about 92,000 branded searches, while Bachcare had 2,900. Booking.com made up 33% of all holiday home rental searches we track, and Bachcare accounted for 1%. When we asked ChatGPT and Google AI Overviews about holiday home rentals, Bachcare appeared in three of the four answers and Booking.com in two. Bachcare was mentioned before Booking.com in three out of four answers.

Among holiday home rentals in New Zealand in September 2026

Who do people search for more?

Booking.com, about 32 searches for every 1 for Bachcare

Booking.com 92K searchesBachcare 2.9K searches

Who does AI mention more?

Bachcare, mentioned in 3 of 4 answers, Booking.com in 2

Bachcare in 3 of 4Booking.com in 2 of 4

Who does AI recommend more?

Bachcare, named ahead of Booking.com in 3 of 4 answers

Bachcare first in 3Booking.com first in 1

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Top holiday home rentals in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bachcare was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Booking.com was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bachcare was listed before Booking.com in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bookabach1st
  2. Airbnb2nd
  3. Bachcare3rd
  4. Holiday Houses4th
  5. Booking.com5th
  6. Vrbo6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airbnb3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bookabach3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bachcare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vrbo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Booking.com2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Holiday Houses2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about holiday home rentals

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Bachcare or Booking.com more popular in search?

This chart shows how often people search Google for Bachcare and Booking.com by name. Each line represents a brand's share of searches for all six holiday home rentals we track, month by month, from searches in New Zealand.

Bachcare and Booking.com among holiday home rentals in New Zealand, by month

Share of searches by month for Booking.com, Bachcare. The figures are in the table below the chart.

View monthly share of searches table
MonthAirbnbBooking.comBookabachBachcareVrboHoliday Houses
Oct 202574.8%15.6%6.7%1.6%1.1%0.19%
Nov 202574.8%15.5%6.7%1.6%1.1%0.19%
Dec 202575.8%15.7%5.6%1.6%1.1%0.18%
Jan 202675.8%15.7%5.6%1.7%1.1%0.17%
Feb 202673.3%18.5%5.4%1.3%1.3%0.14%
Mar 202673.4%18.6%5.4%1.3%1.1%0.16%
Apr 202673.9%18.6%5.4%1.1%0.89%0.12%
May 202671%21.7%5.2%1%0.95%0.14%
Jun 202671%21.8%5.2%1%0.84%0.13%
Jul 202670.2%21.6%6.3%1%0.79%0.13%
Aug 202667%24.9%6%0.97%0.98%0.12%
Sep 202659.6%33%5.4%1%0.87%0.13%

How has the Bachcare and Booking.com comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand holiday home rentals in September 2026?

2 changes

  1. In September 2026, Booking.com gained share of searches among holiday home rentals in New Zealand, from 24.9% to 33%.

  2. In September 2026, Bachcare rose from 5th to 4th among holiday home rentals in New Zealand.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Bachcare’s and Booking.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bachcare

1 branded search term

  • bachcare

Booking.com

8 branded search terms

  • admin booking com
  • app booking com
  • booking com
  • booking com admin
  • booking com rentals
  • booking com tel
  • Booking.com
  • bookingcom

How the Brand Demand Index is measured

Other head-to-heads among holiday home rentals

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