Babylove vs Treasures:Which is more popular by branded search in New Zealand?
In August 2026, Treasures had more branded searches than Babylove among nappy brands in New Zealand. Treasures was estimated to have 940 branded searches compared to Babylove’s 630, and held a 2.7% Share of Search versus Babylove’s 1.8%.
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Which is more popular in search, Babylove or Treasures?
Compare the nappy brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Treasures, Babylove. The figures are in the table below the chart.
View monthly share of search table
| Month | Huggies | Rascals | Pampers | Treasures | Babylove | Ecoriginals |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 11% | 4.5% | 3.4% | 5.1% | 0.39% |
| Nov 2025 | 78.8% | 9.9% | 4% | 3% | 4% | 0.2% |
| Dec 2025 | 78.9% | 8.7% | 4.5% | 3.2% | 4.6% | 0.13% |
| Jan 2026 | 80% | 9.6% | 4% | 2.4% | 3.9% | 0.15% |
| Feb 2026 | 78.9% | 9.3% | 4.5% | 2.9% | 4.2% | 0.18% |
| Mar 2026 | 80.4% | 9% | 4.4% | 2.7% | 3.2% | 0.21% |
| Apr 2026 | 77.8% | 10.3% | 4.7% | 3.9% | 3.2% | 0.21% |
| May 2026 | 78.3% | 9.7% | 6.2% | 2.4% | 3.2% | 0.23% |
| Jun 2026 | 77.2% | 8.6% | 4.8% | 2.6% | 6.6% | 0.17% |
| Jul 2026 | 80.6% | 9.1% | 3.7% | 2.8% | 3.7% | 0.15% |
| Aug 2026 | 82.8% | 8.9% | 3.7% | 2.7% | 1.8% | 0.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Babylove and Treasures comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Treasures took it in April 2026, Babylove took it in May 2026, Treasures took it in August 2026.
- Across the 11 months ending August 2026, Babylove’s estimated Share of Search among nappy brands in New Zealand moved from 5.1% to 1.8%, and its estimated monthly branded searches moved from 1.2K to 630.
- Across the 11 months ending August 2026, Treasures’ estimated Share of Search among nappy brands in New Zealand moved from 3.4% to 2.7%, and its estimated monthly branded searches moved from 800 to 940.
How did search popularity change for New Zealand nappy brands in August 2026?
2 changes
In August 2026, Babylove lost estimated Share of Search among nappy brands in New Zealand, from 3.7% to 1.8%.
In August 2026, Treasures rose from 5th to 4th among nappy brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Babylove’s and Treasures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.