Awanui Labs vs Southern Community Laboratories:Which is more popular by branded search in New Zealand?
In August 2026, Awanui Labs had more branded searches than Southern Community Laboratories among medical laboratories in New Zealand. Awanui Labs was estimated to have 85.2K branded searches compared to Southern Community Laboratories’ 710, and held a 90.8% Share of Search versus Southern Community Laboratories’ 0.76%.
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Which is more popular in search, Awanui Labs or Southern Community Laboratories?
Compare the community labs New Zealanders visit for blood tests and pathology. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Awanui Labs, Southern Community Laboratories. The figures are in the table below the chart.
View monthly share of search table
| Month | Awanui Labs | Pathlab | Southern Community Laboratories |
|---|---|---|---|
| Oct 2025 | 88.9% | 10.1% | 0.94% |
| Nov 2025 | 88.9% | 10.1% | 0.97% |
| Dec 2025 | 89.2% | 9.9% | 0.92% |
| Jan 2026 | 89.7% | 9.5% | 0.78% |
| Feb 2026 | 90.9% | 8.3% | 0.8% |
| Mar 2026 | 89.4% | 9.9% | 0.74% |
| Apr 2026 | 90.6% | 8.8% | 0.63% |
| May 2026 | 90.7% | 8.5% | 0.78% |
| Jun 2026 | 90.8% | 8.5% | 0.73% |
| Jul 2026 | 91% | 8.4% | 0.61% |
| Aug 2026 | 90.8% | 8.5% | 0.76% |
| Sep 2026 | — | — | — |
How has the Awanui Labs and Southern Community Laboratories comparison changed over the last 12 months?
3 findings
- Awanui Labs was ahead of Southern Community Laboratories in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Awanui Labs’ estimated Share of Search among medical laboratories in New Zealand moved from 88.9% to 90.8%, and its estimated monthly branded searches moved from 80.5K to 85.2K.
- Across the 11 months ending August 2026, Southern Community Laboratories’ estimated Share of Search among medical laboratories in New Zealand moved from 0.94% to 0.76%, and its estimated monthly branded searches moved from 850 to 710.
How did search popularity change for New Zealand medical laboratories in August 2026?
1 change
Estimated monthly branded searches for Southern Community Laboratories in New Zealand fell 16.5% over 11 measured months, from 850 to 710 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Awanui Labs’ and Southern Community Laboratories’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Awanui Labs
8 branded search terms
- awanui
- awanui labs
- awanui labs blood test
- awanui labs near me
- awanui labs new zealand
- awanui labs nz
- awanuilabs
- awanuilabs co nz
Southern Community Laboratories
6 branded search terms
- sc labs
- sclabs co nz
- southern community laboratories
- southern community laboratories blood test
- southern community laboratories near me
- southern community laboratories nz
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