Medical laboratories in New Zealand:Which brands are most popular in search?
In August 2026, Awanui Labs was the most searched among medical laboratories in New Zealand, with an estimated 85.2K branded searches and 90.8% estimated Share of Search within this set.
Awanui Labs90.8%- Pathlab8.5%
Southern Community Laboratories0.76%
Follow medical laboratories and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the community labs New Zealanders visit for blood tests and pathology. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Awanui Labs, Pathlab. The figures are in the table below the chart.
View monthly share of search table
| Month | Awanui Labs | Pathlab | Southern Community Laboratories |
|---|---|---|---|
| Oct 2025 | 88.9% | 10.1% | 0.94% |
| Nov 2025 | 88.9% | 10.1% | 0.97% |
| Dec 2025 | 89.2% | 9.9% | 0.92% |
| Jan 2026 | 89.7% | 9.5% | 0.78% |
| Feb 2026 | 90.9% | 8.3% | 0.8% |
| Mar 2026 | 89.4% | 9.9% | 0.74% |
| Apr 2026 | 90.6% | 8.8% | 0.63% |
| May 2026 | 90.7% | 8.5% | 0.78% |
| Jun 2026 | 90.8% | 8.5% | 0.73% |
| Jul 2026 | 91% | 8.4% | 0.61% |
| Aug 2026 | 90.8% | 8.5% | 0.76% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.8% | 85.2K | -1.2% | -0.2 points | |
| 2, held 2nd | 8.5% | 7.9K | -0.25% | +0.1 points | |
| 3, held 3rd | 0.76% | 710 | +22.4% | +0.1 points |
90.8%
held 1st · 85.2K estimated branded searches · -1.2% vs prior month · -0.2 points
2.Pathlab
8.5%
held 2nd · 7.9K estimated branded searches · -0.25% vs prior month · +0.1 points
held 3rd · 710 estimated branded searches · +22.4% vs prior month · +0.1 points
Compare search popularity between leading brands
Which brand is most popular in search among medical laboratories in New Zealand?
3 brands
In August 2026, Awanui Labs was the most searched among medical laboratories in New Zealand, with an estimated 85.2K branded searches and 90.8% estimated Share of Search within this set. Pathlab is in 2nd place, 82.3 percentage points behind at 8.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Awanui Labs | 88.9% → 90.8% | 91%Jul 2026 | 88.9%Nov 2025 | 1st |
| Pathlab | 10.1% → 8.5% | 10.1%Oct 2025 | 8.3%Feb 2026 | 2nd |
| Southern Community Laboratories | 0.94% → 0.76% | 0.97%Nov 2025 | 0.61%Jul 2026 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Awanui Labs’ estimated Share of Search among medical laboratories in New Zealand increased from 88.9% to 90.8%.
- Across the 11 months ending August 2026, Pathlab’s estimated Share of Search among medical laboratories in New Zealand decreased from 10.1% to 8.5%.
- Across the 11 months ending August 2026, Awanui Labs’ estimated Share of Search among medical laboratories in New Zealand peaked at 91% in July 2026 and was lowest at 88.9% in November 2025.
- Across the 11 months ending August 2026, Pathlab’s estimated Share of Search among medical laboratories in New Zealand peaked at 10.1% in October 2025 and was lowest at 8.3% in February 2026.
- Across the 11 months ending August 2026, Southern Community Laboratories held steady: its estimated Share of Search among medical laboratories in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand medical laboratories in August 2026?
2 changes
Estimated monthly branded searches for Southern Community Laboratories in New Zealand fell 16.5% over 11 measured months, from 850 to 710 in August 2026.
Estimated monthly branded searches for Pathlab in New Zealand fell 13.3% over 11 measured months, from 9.2K to 7.9K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.