Awanui Labs vs Pathlab:Which is more popular by branded search in New Zealand?

Name: Awanui Labs vs Pathlab: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Awanui Labs had more branded searches than Pathlab among medical laboratories in New Zealand. Awanui Labs was estimated to have 85.2K branded searches compared to Pathlab’s 7.9K, and held a 90.8% Share of Search versus Pathlab’s 8.5%.

Share of Search among medical laboratories in New Zealand in August 2026Which is more popular in search, Awanui Labs or Pathlab?

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Which is more popular in search, Awanui Labs or Pathlab?

Compare the community labs New Zealanders visit for blood tests and pathology. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Awanui Labs and Pathlab among medical laboratories in New Zealand, by month

Month	Awanui Labs	Pathlab	Southern Community Laboratories
Oct 2025	88.9%	10.1%	0.94%
Nov 2025	88.9%	10.1%	0.97%
Dec 2025	89.2%	9.9%	0.92%
Jan 2026	89.7%	9.5%	0.78%
Feb 2026	90.9%	8.3%	0.8%
Mar 2026	89.4%	9.9%	0.74%
Apr 2026	90.6%	8.8%	0.63%
May 2026	90.7%	8.5%	0.78%
Jun 2026	90.8%	8.5%	0.73%
Jul 2026	91%	8.4%	0.61%
Aug 2026	90.8%	8.5%	0.76%
Sep 2026	—	—	—

How has the Awanui Labs and Pathlab comparison changed over the last 12 months?

3 findings

Awanui Labs was ahead of Pathlab in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Awanui Labs’ estimated Share of Search among medical laboratories in New Zealand moved from 88.9% to 90.8%, and its estimated monthly branded searches moved from 80.5K to 85.2K.
Across the 11 months ending August 2026, Pathlab’s estimated Share of Search among medical laboratories in New Zealand moved from 10.1% to 8.5%, and its estimated monthly branded searches moved from 9.2K to 7.9K.

How did search popularity change for New Zealand medical laboratories in August 2026?

1 change

Estimated monthly branded searches for Pathlab in New Zealand fell 13.3% over 11 measured months, from 9.2K to 7.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Awanui Labs’ and Pathlab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.