AutoOne vs Repco:Which is more popular by branded search in New Zealand?
In August 2026, Repco had more branded searches than AutoOne among automotive parts retailers in New Zealand. Repco was estimated to have 110K branded searches compared to AutoOne’s 170, and held a 64.5% Share of Search versus AutoOne’s 0.1%.
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Which is more popular in search, AutoOne or Repco?
Consumer-facing auto parts and accessories retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Repco, AutoOne. The figures are in the table below the chart.
View monthly share of search table
| Month | Repco | Supercheap Auto NZ | AutoOne |
|---|---|---|---|
| Oct 2025 | 55.1% | 44.8% | 0.09% |
| Nov 2025 | 55.1% | 44.8% | 0.07% |
| Dec 2025 | 55% | 44.9% | 0.07% |
| Jan 2026 | 55.1% | 44.8% | 0.09% |
| Feb 2026 | 54.8% | 45.1% | 0.1% |
| Mar 2026 | 54.8% | 45% | 0.1% |
| Apr 2026 | 54.9% | 45.1% | 0.07% |
| May 2026 | 64.5% | 35.4% | 0.1% |
| Jun 2026 | 64.5% | 35.4% | 0.1% |
| Jul 2026 | 64.5% | 35.4% | 0.1% |
| Aug 2026 | 64.5% | 35.4% | 0.1% |
| Sep 2026 | — | — | — |
How has the AutoOne and Repco comparison changed over the last 12 months?
3 findings
- Repco was ahead of AutoOne in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AutoOne’s estimated Share of Search among automotive parts retailers in New Zealand moved from 0.09% to 0.1%, and its estimated monthly branded searches moved from 210 to 170.
- Across the 11 months ending August 2026, Repco’s estimated Share of Search among automotive parts retailers in New Zealand moved from 55.1% to 64.5%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for New Zealand automotive parts retailers in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using AutoOne’s and Repco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.