How popular isRepco in search?
In August 2026, there were an estimated 110K branded searches for Repco in New Zealand which is down 18.5% over the last 11 months. Repco holds 64.5% estimated Share of Search among New Zealand automotive parts retailers and is ranked 1st of 3 competitors for search popularity.
Repco64.5%
Supercheap Auto NZ35.4%
AutoOne0.1%
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Which automotive parts retailers compete with Repco?
Share of Search by month for Repco, Supercheap Auto NZ. The figures are in the table below the chart.
View monthly share of search table
| Month | Repco | Supercheap Auto NZ | AutoOne |
|---|---|---|---|
| Oct 2025 | 55.1% | 44.8% | 0.09% |
| Nov 2025 | 55.1% | 44.8% | 0.07% |
| Dec 2025 | 55% | 44.9% | 0.07% |
| Jan 2026 | 55.1% | 44.8% | 0.09% |
| Feb 2026 | 54.8% | 45.1% | 0.1% |
| Mar 2026 | 54.8% | 45% | 0.1% |
| Apr 2026 | 54.9% | 45.1% | 0.07% |
| May 2026 | 64.5% | 35.4% | 0.1% |
| Jun 2026 | 64.5% | 35.4% | 0.1% |
| Jul 2026 | 64.5% | 35.4% | 0.1% |
| Aug 2026 | 64.5% | 35.4% | 0.1% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.5% | 110K | 0% | 0 points | |
| 2, held 2nd | 35.4% | 60.6K | +0.02% | 0 points | |
| 3, held 3rd | 0.1% | 170 | 0% | 0 points |
Compare search popularity between Repco and its closest rivals
How has branded search demand for Repco changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Repco in New Zealand fell from 135K to 110K.
- Across the 11 months ending August 2026, Repco’s estimated Share of Search among automotive parts retailers in New Zealand increased from 55.1% to 64.5%.
- Across the 11 months ending August 2026, Repco’s estimated Share of Search among automotive parts retailers in New Zealand peaked at 64.5% in July 2026 and was lowest at 54.8% in February 2026.
How did search popularity change for New Zealand automotive parts retailers in August 2026?
3 changes
Estimated monthly branded searches for Supercheap Auto NZ in New Zealand fell 45% over 11 measured months, from 110K to 60.6K in August 2026.
Estimated monthly branded searches for AutoOne in New Zealand fell 19% over 11 measured months, from 210 to 170 in August 2026.
Estimated monthly branded searches for Repco in New Zealand fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
How is Repco measured?
Brandwave collects information about searches that people make online using Repco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- Repco
- repco auto parts
- repco car accessories
- repco car parts
Who owns Repco?
Repco is owned by GPC ASIA PACIFIC LIMITED. Brandwave does not track any other brands owned by GPC ASIA PACIFIC LIMITED.
Do you work for Repco? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Repco your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.