Brandwave

AutoOne vs BNT:Which is more popular?

In September 2026, BNT had more branded searches than AutoOne among automotive parts retailers in New Zealand. BNT had about 18,700 branded searches, while AutoOne had 170. BNT made up 8.9% of all automotive parts retailer searches we track, and AutoOne accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about automotive parts retailers, BNT appeared in three of the five answers and AutoOne in none.

Among automotive parts retailers in New Zealand in September 2026

Who do people search for more?

BNT, about 110 searches for every 1 for AutoOne

BNT 18.7K searchesAutoOne 170 searches

Who does AI mention more?

BNT, mentioned in 3 of 5 answers, AutoOne in 0

BNT in 3 of 5AutoOne in 0 of 5

Who does AI recommend more?

BNT, the only one of the two named

BNT first in 3AutoOne never named

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Top automotive parts retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BNT was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. AutoOne did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Repco1st
  2. Supercheap Auto2nd
  3. BNT3rd
  4. NAPA Auto Parts4th
  5. Partmaster5th
  6. AutoOne–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Repco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Supercheap Auto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BNT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NAPA Auto Parts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Partmaster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AutoOne0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about automotive parts retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is AutoOne or BNT more popular in search?

This chart shows how often people search Google for AutoOne and BNT by name. Each line represents a brand's share of searches for all six automotive parts retailers we track, month by month, from searches in New Zealand.

AutoOne and BNT among automotive parts retailers in New Zealand, by month

Share of searches by month for BNT, AutoOne. The figures are in the table below the chart.

View monthly share of searches table
MonthRepcoSupercheap AutoBNTPartmasterNAPA Auto PartsAutoOne
Oct 202547%43.4%7%1.9%0.66%0.07%
Nov 202546.6%44.2%6.4%1.9%0.83%0.06%
Dec 202547.9%44.4%5.4%1.6%0.7%0.06%
Jan 202646.8%43.2%7%1.9%1%0.07%
Feb 202646.4%43.2%6.9%2.3%1%0.09%
Mar 202646%42.8%7.8%2.3%1%0.09%
Apr 202646.7%43.5%7%1.9%0.81%0.06%
May 202653.4%35.2%8%2.6%0.77%0.08%
Jun 202652%35.6%8.8%2.6%0.9%0.08%
Jul 202653.3%35.1%8%2.6%0.92%0.08%
Aug 202652.5%34.6%8.9%2.6%1.4%0.08%
Sep 202652.6%34.7%8.9%2.6%1.1%0.08%

How has the AutoOne and BNT comparison changed over the last 12 months?

3 findings
  • BNT was ahead of AutoOne in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AutoOne’s share of searches among automotive parts retailers in New Zealand moved from 0.07% to 0.08%, and its estimated monthly branded searches moved from 210 to 170.
  • Across the 12 months ending September 2026, BNT’s share of searches among automotive parts retailers in New Zealand moved from 7% to 8.9%, and its estimated monthly branded searches moved from 20.2K to 18.7K.

How did search popularity change for New Zealand automotive parts retailers in September 2026?

1 change
  1. Estimated monthly branded searches for AutoOne in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using AutoOne’s and BNT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AutoOne

1 branded search term

  • autoone

BNT

2 branded search terms

  • bnt
  • bnt automotive

How the Brand Demand Index is measured

Other head-to-heads among automotive parts retailers

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