Brandwave

Austin vs BYD:Which is more popular by branded search in New Zealand?

In August 2026, BYD had more branded searches than Austin among car brands in New Zealand. BYD was estimated to have 53.2K branded searches compared to Austin’s 140, and held a 4.3% Share of Search versus Austin’s 0.01%.

Share of Search among car brands in New Zealand in August 2026Which is more popular in search, Austin or BYD?
Austin0.01%140 searches
vs
BYD4.3%53.2K searches

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Which is more popular in search, Austin or BYD?

Compare automotive marques sought by New Zealanders for new and used cars, utes, and SUVs, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Austin and BYD among car brands in New Zealand, by month

Share of Search by month for BYD, Austin. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaMitsubishiBYDFordMazdaHondaTeslaKiaNissanBMWSubaruVolkswagenAudiMercedes-BenzSuzukiHyundaiPorscheLamborghiniZeekrLand RoverLexusHoldenJaecooGWMJeepFerrariAston MartinJaguarSkodaCheryGeelyVolvoMclarenDodgeRolls-RoyceHavalMGDenzaLeapmotorPeugeotIsuzuCupraXPENGChevroletMINIDongfengPolestarLDVMahindraBentleyCadillacAlfa RomeoFiatMaseratiGMCKGMDaihatsuLotusChryslerInfinitiGenesisRenaultCitroenTankDatsunRAMSmartHummerIneosOpelAbarthSaabTVRSeatMorganOraCaterhamJacLadaLincolnAlpineDSPlymouthRoverAustinProtonPontiac
Oct 202514.1%4.9%2.6%4.5%4.1%4%3.4%3.5%3.9%3.3%3.2%3.2%2.9%2.7%3%2.6%2.5%1.8%0.8%1.5%1.3%1.3%0.75%0.83%1%1%0.81%0.91%0.86%0.58%0.3%0.86%1.3%0.88%0.69%0.88%0.74%0.12%0.49%0.68%0.7%0.68%0.19%0.56%0.52%0.21%0.66%0.39%0.52%0.5%0.42%0.36%0.4%0.44%0.36%0.4%0.25%0.26%0.35%0.28%0.17%0.28%0.25%0.29%0.24%0.18%0.16%0.14%0.17%0.15%0.06%0.1%0.09%0.06%0.05%0.04%0.03%0.05%0.05%0.05%0.03%0.04%0.03%0.02%0.01%0.01%<0.01%
Nov 202514%4.8%3.1%5%4%3.7%3.1%3.6%3.9%3.1%3.1%3.2%2.6%2.8%2.9%2.5%2.6%2.1%0.64%1.5%1.2%1.4%0.77%0.82%1%1.1%0.83%0.88%0.94%0.58%0.32%0.89%1.4%0.86%0.71%0.73%0.84%0.23%0.43%0.65%0.67%0.63%0.27%0.48%0.55%0.54%0.63%0.38%0.44%0.45%0.43%0.37%0.42%0.45%0.37%0.37%0.25%0.3%0.3%0.26%0.17%0.28%0.25%0.19%0.24%0.17%0.12%0.14%0.18%0.13%0.07%0.1%0.08%0.06%0.06%0.03%0.04%0.05%0.03%0.03%0.02%0.05%0.02%0.01%0.01%0.01%<0.01%
Dec 202514%4.9%2.8%4.5%3.9%4.2%3%3.8%3.4%3.2%3.2%2.9%2.7%2.9%2.9%2.5%2.4%1.8%0.66%1.4%1.4%1.3%0.73%0.86%1%1%0.73%1%0.93%0.66%0.35%0.88%1.2%0.79%0.6%0.84%0.84%0.68%0.43%0.7%0.71%0.72%0.19%0.58%0.57%0.36%0.65%0.39%0.48%0.55%0.46%0.38%0.42%0.49%0.41%0.4%0.26%0.28%0.4%0.27%0.16%0.29%0.25%0.23%0.27%0.17%0.13%0.15%0.23%0.2%0.07%0.09%0.09%0.05%0.06%0.04%0.04%0.05%0.03%0.03%0.03%0.06%0.02%0.01%0.01%<0.01%<0.01%
Jan 202615%4.9%3.8%4.9%4.3%4%3.1%4.2%3.5%2.8%3.2%3%2.6%2.9%2.9%2.6%2%1.4%0.59%1.4%1.4%1.2%0.84%0.97%0.97%0.97%0.7%0.76%0.92%0.62%0.34%0.9%0.82%0.7%0.63%0.84%0.93%0.53%0.44%0.66%0.67%0.66%0.28%0.46%0.51%0.32%0.6%0.37%0.48%0.4%0.4%0.35%0.38%0.42%0.35%0.38%0.27%0.27%0.3%0.24%0.17%0.25%0.25%0.2%0.22%0.18%0.14%0.12%0.16%0.14%0.07%0.09%0.08%0.06%0.04%0.04%0.04%0.05%0.04%0.04%0.03%0.07%0.02%0.02%0.01%<0.01%<0.01%
Feb 202615.4%5%3%4.3%4.5%4.2%2.8%3.8%3.5%3%3.2%3.2%2.7%2.7%2.9%2.6%2.3%1.7%0.72%1.3%1.4%1.3%0.82%0.83%0.97%1%0.69%0.7%0.97%0.66%0.38%0.85%0.88%0.81%0.6%0.78%0.83%0.5%0.38%0.71%0.71%0.66%0.33%0.53%0.52%0.39%0.52%0.41%0.42%0.43%0.42%0.37%0.39%0.4%0.37%0.37%0.27%0.24%0.33%0.33%0.19%0.28%0.26%0.22%0.22%0.17%0.15%0.13%0.17%0.14%0.07%0.1%0.08%0.05%0.06%0.04%0.04%0.05%0.04%0.05%0.03%0.04%0.02%0.02%0.01%<0.01%<0.01%
Mar 202613.4%4.4%7.1%3.7%3.5%3.6%5%3.9%3.8%3%2.6%2.7%2.3%2.6%2.6%2.5%2.1%1.6%1.3%1.2%1.3%1.1%1%0.88%0.75%0.85%0.64%0.68%0.86%0.81%0.7%0.86%0.83%0.65%0.55%0.86%0.98%0.37%0.6%0.58%0.58%0.6%0.55%0.44%0.48%1.4%1%0.34%0.37%0.4%0.43%0.29%0.4%0.31%0.3%0.29%0.24%0.21%0.23%0.22%0.14%0.26%0.22%0.18%0.21%0.13%0.18%0.12%0.14%0.14%0.09%0.08%0.07%0.04%0.04%0.05%0.03%0.06%0.03%0.03%0.03%0.03%0.02%0.01%0.01%<0.01%<0.01%
Apr 202613.3%4.6%6.9%3.7%3.3%3.5%4.7%3.7%3.3%2.8%2.7%2.9%2.2%2.4%2.6%2.5%2.2%1.5%1.6%1.1%1.2%1.4%1.2%0.94%0.76%0.81%0.66%0.73%0.86%0.95%0.83%0.96%0.73%0.71%0.65%0.83%0.89%0.47%0.72%0.61%0.54%0.6%0.64%0.61%0.5%1.3%0.83%0.35%0.38%0.39%0.4%0.33%0.37%0.34%0.33%0.28%0.25%0.23%0.25%0.25%0.16%0.25%0.21%0.2%0.19%0.15%0.19%0.13%0.13%0.15%0.07%0.09%0.08%0.05%0.05%0.04%0.03%0.05%0.04%0.04%0.02%0.03%0.01%0.02%0.01%0.01%<0.01%
May 202614.3%5%5%3.9%3.6%3.6%3.7%4.2%3.1%3.1%2.9%3.3%2.5%2.4%2.6%2.3%2.4%1.8%1.4%1.4%1.4%1.1%0.96%0.93%0.84%1.2%0.75%0.81%0.75%0.75%0.65%0.97%0.72%0.68%0.67%0.82%0.71%0.54%0.6%0.63%0.61%0.77%0.52%0.46%0.49%0.65%0.76%0.3%0.34%0.47%0.41%0.38%0.39%0.36%0.34%0.29%0.3%0.28%0.26%0.3%0.15%0.22%0.22%0.19%0.2%0.14%0.19%0.14%0.13%0.13%0.07%0.09%0.08%0.05%0.04%0.04%0.05%0.05%0.05%0.04%0.02%0.03%0.02%0.01%0.02%0.01%<0.01%
Jun 202613.4%5.1%5.1%4.2%3.8%3.9%3.7%3.5%3.2%3.1%3.3%2.9%2.6%2.7%2.5%2.4%2.3%1.7%1.1%1.3%1.2%1.4%0.78%1%0.91%1.1%0.81%0.87%0.73%0.7%0.55%0.97%0.8%0.74%0.74%0.81%0.76%0.45%0.73%0.62%0.7%1.1%0.44%0.54%0.53%0.54%0.64%0.34%0.36%0.44%0.45%0.36%0.35%0.38%0.39%0.36%0.27%0.26%0.28%0.29%0.17%0.24%0.23%0.19%0.19%0.19%0.17%0.13%0.15%0.12%0.06%0.1%0.08%0.06%0.05%0.04%0.03%0.08%0.04%0.03%0.03%0.03%0.01%0.01%0.01%<0.01%<0.01%
Jul 202613.4%5%4.2%4.4%3.9%3.9%3.5%3.6%3.2%3.1%3.2%2.8%2.5%2.5%2.5%2.6%2.5%1.7%1.1%1.6%1.3%1.1%1%1.1%0.87%1.1%0.84%0.71%0.74%0.74%0.7%0.81%1%0.73%0.66%0.78%0.81%0.58%0.63%1%0.62%0.83%0.82%0.47%0.46%0.52%0.59%0.34%0.37%0.44%0.42%0.38%0.76%0.4%0.37%0.36%0.27%0.24%0.24%0.29%0.25%0.24%0.22%0.24%0.18%0.18%0.16%0.14%0.13%0.13%0.07%0.1%0.07%0.05%0.06%0.04%0.03%0.05%0.03%0.03%0.05%0.03%0.01%0.01%0.01%<0.01%0.03%
Aug 202613.8%4.9%4.3%4.2%4.2%3.7%3.5%3.3%3.3%3.1%3.1%3%2.7%2.6%2.6%2.5%2.5%1.6%1.5%1.4%1.4%1.2%1.1%1%1%1%0.9%0.85%0.83%0.82%0.8%0.8%0.75%0.73%0.72%0.71%0.71%0.65%0.64%0.62%0.59%0.57%0.55%0.52%0.5%0.5%0.49%0.48%0.46%0.42%0.42%0.41%0.37%0.37%0.35%0.3%0.27%0.27%0.27%0.25%0.24%0.23%0.23%0.22%0.19%0.17%0.16%0.15%0.14%0.12%0.1%0.08%0.07%0.05%0.05%0.04%0.04%0.04%0.04%0.03%0.03%0.02%0.02%0.02%0.01%<0.01%<0.01%
Sep 2026———————————————————————————————————————————————————————————————————————————————————————

How has the Austin and BYD comparison changed over the last 12 months?

  • BYD was ahead of Austin in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Austin’s estimated Share of Search among car brands in New Zealand held steady at 0.01%, and its estimated monthly branded searches moved from 170 to 140.
  • Across the 11 months ending August 2026, BYD’s estimated Share of Search among car brands in New Zealand moved from 2.6% to 4.3%, and its estimated monthly branded searches moved from 31.6K to 53.2K.

How did search popularity change for New Zealand car brands in August 2026?

  1. In August 2026, BYD rose from 4th to 3rd among car brands in New Zealand.

  2. In August 2026, Austin fell from 84th to 85th among car brands in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using Austin’s and BYD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Austin

1 branded search term

  • austin cars

BYD

15 branded search terms

  • atto 3
  • atto3
  • byd
  • byd atto 1
  • byd atto 2
  • byd atto 3
  • byd car
  • byd cars
  • byd dolphin
  • byd new zealand
  • byd nz
  • byd seal
  • byd seal lion 6
  • byd sealion 7
  • byd shark 6

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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