Brandwave

Aurum Hairstylists vs Pure Hairdressing:Which is more popular?

In September 2026, Aurum Hairstylists had more branded searches than Pure Hairdressing among Dunedin hair salons in New Zealand. Aurum Hairstylists had about 150 branded searches, while Pure Hairdressing had 70. Aurum Hairstylists made up 8.2% of all Dunedin hair salon searches we track, and Pure Hairdressing accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about Dunedin hair salons, Aurum Hairstylists and Pure Hairdressing each appeared in two of the three answers. Aurum Hairstylists was mentioned before Pure Hairdressing in every answer that named either.

Among Dunedin hair salons in New Zealand in September 2026

Who do people search for more?

Aurum Hairstylists, about 2 searches for every 1 for Pure Hairdressing

Aurum Hairstylists 150 searchesPure Hairdressing 70 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Aurum Hairstylists in 2 of 3Pure Hairdressing in 2 of 3

Who does AI recommend more?

Aurum Hairstylists, named ahead of Pure Hairdressing in 2 of 2 answers

Aurum Hairstylists first in 2Pure Hairdressing never first

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Top Dunedin hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Aurum Hairstylists and Pure Hairdressing were each mentioned in two out of three: in two of the three ChatGPT answers. Aurum Hairstylists was listed before Pure Hairdressing in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Loft Studio1st
  2. Aurum Hairstylists2nd
  3. The Curl Alchemist3rd
  4. Zen Hair4th
  5. Pure Hairdressing5th
  6. Zaibatsu Hair Art6th
  7. Bellissima Hair7th
  8. Klone Hair–
  9. HairVn Hairdressing–
  10. Vivo Hair–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Dunedin hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Aurum Hairstylists or Pure Hairdressing more popular in search?

This chart shows how often people search Google for Aurum Hairstylists and Pure Hairdressing by name. Each line represents a brand's share of searches for all 11 Dunedin hair salons we track, month by month, from searches in New Zealand.

Aurum Hairstylists and Pure Hairdressing among Dunedin hair salons in New Zealand, by month

Share of searches by month for Aurum Hairstylists, Pure Hairdressing. The figures are in the table below the chart.

View monthly share of searches table
MonthLoft StudioKlone HairThe Curl AlchemistZen HairHairVn HairdressingAurum HairstylistsVivo HairBellissima HairZaibatsu Hair ArtHeadquarters HairdressingPure Hairdressing
Oct 202514.7%14.7%8.3%3.2%6.9%10.1%6.9%4.6%21.1%5.5%4.1%
Nov 202519%15.6%8.8%3.4%8.3%9.3%10.2%3.9%12.7%5.4%3.4%
Dec 202524.1%16%8.6%3.1%6.8%11.7%9.3%4.9%8%4.3%3.1%
Jan 202621.7%14.4%10.6%5%7.2%10.6%8.3%5.6%7.2%5.6%3.9%
Feb 202627.4%14.9%8.6%4%8%9.7%6.9%5.7%5.1%5.7%4%
Mar 202628%15.2%10%3.3%9.5%5.7%9.5%5.7%4.3%4.7%4.3%
Apr 202627.4%14.9%13.1%2.9%9.1%7.4%8%5.7%3.4%5.7%2.3%
May 202624.2%13.1%12.1%3.5%8.1%8.6%9.1%6.1%5.6%6.1%3.5%
Jun 202621.7%17.8%14.4%3.9%8.3%9.4%7.8%6.7%2.2%5.6%2.2%
Jul 202621.5%17.7%12.7%3.9%9.9%8.3%7.7%5.5%3.9%7.2%1.7%
Aug 202619%15.6%10.2%5.4%8.8%8.3%7.3%7.3%8.8%5.9%3.4%
Sep 202621.2%14.1%10.3%9.2%8.7%8.2%7.1%6.5%6%4.9%3.8%

How has the Aurum Hairstylists and Pure Hairdressing comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin hair salons in September 2026?

3 changes

  1. In September 2026, Zen Hair overtook HairVn Hairdressing and 5 others to rank 4th among Dunedin hair salons in New Zealand, with 9.2% of the searches.

  2. Estimated monthly branded searches for Aurum Hairstylists in New Zealand fell 31.8% over 12 measured months, from 220 to 150 in September 2026.

  3. Estimated monthly branded searches for Pure Hairdressing in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Aurum Hairstylists’ and Pure Hairdressing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aurum Hairstylists

3 branded search terms

  • aurum hair
  • aurum hair dunedin
  • aurum hairstylists

Pure Hairdressing

1 branded search term

  • pure hairdressing dunedin

How the Brand Demand Index is measured

Other head-to-heads among Dunedin hair salons

Creator with pink hair and a pink jacket

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