Aurum Hairstylists vs Headquarters Hairdressing:Which is more popular by branded search in New Zealand?
In August 2026, Headquarters Hairdressing had more branded searches than Aurum Hairstylists among dunedin hair salons in New Zealand. Headquarters Hairdressing was estimated to have 280 branded searches compared to Aurum Hairstylists’ 210, and held a 0.8% Share of Search versus Aurum Hairstylists’ 0.6%.
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Which is more popular in search, Aurum Hairstylists or Headquarters Hairdressing?
Compare Dunedin hair salons using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Headquarters Hairdressing, Aurum Hairstylists. The figures are in the table below the chart.
View monthly share of search table
| Month | Vivo Hair | Klone Hair | Headquarters Hairdressing | Zaibatsu Hair Art | Aurum Hairstylists | HairVn Hairdressing | Bellissima Hair |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 95.7% | 0.94% | 0.96% | 1.2% | 0.65% | 0.51% | 0.05% |
| Nov 2025 | 96.8% | 0.86% | 0.71% | 0.64% | 0.57% | 0.44% | 0.02% |
| Dec 2025 | 97% | 0.8% | 0.62% | 0.47% | 0.65% | 0.42% | 0.02% |
| Jan 2026 | 96.6% | 0.94% | 0.94% | 0.48% | 0.63% | 0.39% | 0.05% |
| Feb 2026 | 96.6% | 0.98% | 0.79% | 0.43% | 0.64% | 0.49% | 0.03% |
| Mar 2026 | 96.3% | 1.4% | 0.77% | 0.37% | 0.48% | 0.71% | 0.03% |
| Apr 2026 | 96.9% | 1.1% | 0.75% | 0.2% | 0.47% | 0.53% | 0.03% |
| May 2026 | 96.8% | 0.89% | 0.75% | 0.36% | 0.59% | 0.56% | 0.03% |
| Jun 2026 | 96.8% | 1.1% | 0.66% | 0.19% | 0.72% | 0.47% | 0.06% |
| Jul 2026 | 96.5% | 1.1% | 0.97% | 0.28% | 0.66% | 0.5% | 0.03% |
| Aug 2026 | 96.2% | 1.1% | 0.8% | 0.65% | 0.6% | 0.57% | 0.03% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Aurum Hairstylists and Headquarters Hairdressing comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Aurum Hairstylists took it in December 2025, Headquarters Hairdressing took it in January 2026, Aurum Hairstylists took it in June 2026, Headquarters Hairdressing took it in July 2026.
- Across the 11 months ending August 2026, Aurum Hairstylists’ estimated Share of Search among dunedin hair salons in New Zealand moved from 0.65% to 0.6%, and its estimated monthly branded searches moved from 270 to 210.
- Across the 11 months ending August 2026, Headquarters Hairdressing’s estimated Share of Search among dunedin hair salons in New Zealand moved from 0.96% to 0.8%, and its estimated monthly branded searches moved from 400 to 280.
How did search popularity change for New Zealand dunedin hair salons in August 2026?
2 changes
In August 2026, Aurum Hairstylists fell from 4th to 5th among dunedin hair salons in New Zealand.
Estimated monthly branded searches for Headquarters Hairdressing in New Zealand fell 30% over 11 measured months, from 400 to 280 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aurum Hairstylists’ and Headquarters Hairdressing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aurum Hairstylists
3 branded search terms
- aurum hair
- aurum hair dunedin
- aurum hairstylists
Headquarters Hairdressing
4 branded search terms
- headquarters hair
- headquarters hair salon near me
- headquarters hairdressing
- headquarters hairdressing dunedin
Put your own brand in this comparison
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