Augustine vs Kowtow:Which is more popular?
In September 2026, Augustine had more branded searches than Kowtow among womenswear labels in New Zealand. Augustine had about 1,600 branded searches, while Kowtow had 880. Augustine made up 1.1% of all womenswear label searches we track, and Kowtow accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about womenswear labels, Augustine and Kowtow each appeared in two of the five answers. Augustine and Kowtow were each mentioned first in two of the four answers that named either.
Who do people search for more?
Augustine, about 82% more searches than Kowtow
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top womenswear labels in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Augustine was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Kowtow was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Augustine and Kowtow were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Juliette Hogan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maggie Marilyn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RUBY3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Augustine2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Paris Georgia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kowtow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Forever New1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shine On0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
YouKnow Clothing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Assembly Label0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about womenswear labels
5 answers
Asked ChatGPT
“Which womenswear label should I shop at in New Zealand?”
Asked ChatGPT
“What are the best womenswear labels in New Zealand?”
Asked ChatGPT
“What's the best womenswear label in New Zealand for dresses and occasionwear?”
Searched Google, AI Overview
“women's dresses nz”
Searched Google, AI Overview
“dress brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Augustine or Kowtow more popular in search?
This chart shows how often people search Google for Augustine and Kowtow by name. Each line represents a brand's share of searches for all 13 womenswear labels we track, month by month, from searches in New Zealand.
Share of searches by month for Augustine, Kowtow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shine On | Forever New | YouKnow Clothing | Assembly Label | Caroline Eve | Annah Stretton | Juliette Hogan | Hyde Boutique | Maggie Marilyn | Augustine | Paris Georgia | RUBY | Kowtow |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.6% | 19.2% | 17.8% | 9.6% | 8.3% | 7% | 4.2% | 5.1% | 2.3% | 1% | 1% | 1.1% | 0.82% |
| Nov 2025 | 20.1% | 17% | 29.2% | 8.5% | 6.1% | 7.4% | 3% | 3.7% | 1.7% | 0.74% | 1.1% | 0.82% | 0.6% |
| Dec 2025 | 22.2% | 18.7% | 21.3% | 11.4% | 6.6% | 6.6% | 3.3% | 4.1% | 2.2% | 0.98% | 0.8% | 1.1% | 0.62% |
| Jan 2026 | 22% | 18.8% | 17.4% | 11.5% | 6.7% | 6.6% | 4.1% | 6.1% | 2.7% | 0.98% | 1.2% | 1.3% | 0.75% |
| Feb 2026 | 22.3% | 19% | 17.8% | 11.7% | 6.8% | 5.5% | 4.2% | 5.1% | 2.8% | 1.9% | 1.2% | 0.98% | 0.77% |
| Mar 2026 | 19.6% | 17.2% | 19.4% | 15.6% | 5.9% | 6.1% | 3.7% | 5.6% | 3.1% | 0.89% | 1.1% | 0.95% | 0.89% |
| Apr 2026 | 20% | 17.5% | 26.5% | 13.3% | 6.1% | 4.2% | 3.2% | 3.8% | 2.1% | 0.76% | 0.76% | 0.81% | 0.93% |
| May 2026 | 20.5% | 18% | 22.1% | 16.4% | 6.1% | 5% | 3.2% | 3.9% | 1.8% | 0.59% | 0.95% | 0.71% | 0.77% |
| Jun 2026 | 18.6% | 19.5% | 22.5% | 14.8% | 5.5% | 4.5% | 2.9% | 6.4% | 2.4% | 0.65% | 0.65% | 0.78% | 0.84% |
| Jul 2026 | 17.1% | 15.3% | 33.5% | 11.2% | 5.2% | 5.3% | 3.3% | 4% | 2.2% | 0.43% | 0.96% | 0.72% | 0.78% |
| Aug 2026 | 18% | 19.2% | 21.9% | 11.7% | 8.2% | 5.7% | 5.2% | 4.2% | 2.8% | 0.56% | 0.82% | 0.76% | 0.82% |
| Sep 2026 | 23% | 20.2% | 16.6% | 12.3% | 7% | 6.1% | 4.4% | 4.4% | 2.4% | 1.1% | 1.1% | 0.8% | 0.59% |
How has the Augustine and Kowtow comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Kowtow took it in April 2026, Augustine took it in September 2026.
- Across the 12 months ending September 2026, Augustine’s share of searches among womenswear labels in New Zealand moved from 1% to 1.1%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Kowtow’s share of searches among womenswear labels in New Zealand moved from 0.82% to 0.59%, and its estimated monthly branded searches moved from 1.3K to 880.
How did search popularity change for New Zealand womenswear labels in September 2026?
2 changes
In September 2026, Augustine overtook Kowtow and 2 others to rank 10th among womenswear labels in New Zealand, with 1.1% of the searches.
Estimated monthly branded searches for Kowtow in New Zealand fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Augustine’s and Kowtow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among womenswear labels
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