Brandwave

Auctus vs Maisey Harris & Co:Which is more popular?

In September 2026, Maisey Harris & Co had more branded searches than Auctus among Hamilton accounting firms in New Zealand. Maisey Harris & Co had about 70 branded searches, while Auctus had 60. Maisey Harris & Co made up 16.7% of all Hamilton accounting firm searches we track, and Auctus accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about Hamilton accounting firms, Maisey Harris & Co appeared in all three answers and Auctus in one. Maisey Harris & Co was mentioned before Auctus in every answer.

Among Hamilton accounting firms in New Zealand in September 2026

Who do people search for more?

Maisey Harris & Co, about 17% more searches than Auctus

Maisey Harris & Co 70 searchesAuctus 60 searches

Who does AI mention more?

Maisey Harris & Co, mentioned in every answer we collected

Maisey Harris & Co in 3 of 3Auctus in 1 of 3

Who does AI recommend more?

Maisey Harris & Co, named ahead of Auctus in every answer

Maisey Harris & Co first in 3Auctus never first

Follow Auctus vs Maisey Harris & Co and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Hamilton accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Maisey Harris & Co appeared in all three answers. Auctus was mentioned in one out of three: in one of the three ChatGPT answers. Maisey Harris & Co was listed before Auctus in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maisey Harris & Co1st
  2. SBA2nd
  3. Slater Chartered Accountants3rd
  4. Coombe Smith4th
  5. Auctus5th
  6. PKF6th
  7. Hayward & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Auctus or Maisey Harris & Co more popular in search?

This chart shows how often people search Google for Auctus and Maisey Harris & Co by name. Each line represents a brand's share of searches for all seven Hamilton accounting firms we track, month by month, from searches in New Zealand.

Auctus and Maisey Harris & Co among Hamilton accounting firms in New Zealand, by month

Share of searches by month for Maisey Harris & Co, Auctus. The figures are in the table below the chart.

View monthly share of searches table
MonthPKFSBAMaisey Harris & CoAuctusHayward & CoCoombe SmithSlater Chartered Accountants
Oct 202546.7%17.8%15.6%11.1%4.4%2.2%2.2%
Nov 202551.2%17.1%17.1%7.3%4.9%0%2.4%
Dec 202560.7%10.7%10.7%10.7%3.6%0%3.6%
Jan 202650%14.7%11.8%11.8%5.9%2.9%2.9%
Feb 202660.5%9.3%11.6%9.3%4.7%2.3%2.3%
Mar 202652.5%9.8%11.5%18%3.3%1.6%3.3%
Apr 202653.1%8.2%22.4%8.2%4.1%2%2%
May 202656.5%8.7%15.2%6.5%4.3%2.2%6.5%
Jun 202657.8%13.3%15.6%6.7%2.2%2.2%2.2%
Jul 202652.5%15%17.5%7.5%2.5%2.5%2.5%
Aug 202630.9%16.4%16.4%25.5%5.5%1.8%3.6%
Sep 202640.5%19%16.7%14.3%4.8%2.4%2.4%

How has the Auctus and Maisey Harris & Co comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Auctus took it in March 2026, Maisey Harris & Co took it in April 2026, Auctus took it in August 2026, Maisey Harris & Co took it in September 2026.
  • Across the 12 months ending September 2026, Auctus’ share of searches among Hamilton accounting firms in New Zealand moved from 11.1% to 14.3%, and its estimated monthly branded searches moved from 50 to 60.
  • Across the 12 months ending September 2026, Maisey Harris & Co’s share of searches among Hamilton accounting firms in New Zealand moved from 15.6% to 16.7%, and its estimated monthly branded searches held steady at 70.

How did search popularity change for New Zealand Hamilton accounting firms in September 2026?

2 changes

  1. In September 2026, SBA overtook Auctus and Maisey Harris & Co to rank 2nd among Hamilton accounting firms in New Zealand, with 19% of the searches.

  2. In September 2026, Auctus lost share of searches among Hamilton accounting firms in New Zealand, from 25.5% to 14.3%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Auctus’ and Maisey Harris & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Auctus

5 branded search terms

  • auctus
  • auctus accountants
  • auctus accounting
  • auctus hamilton
  • auctus jobs

Maisey Harris & Co

1 branded search term

  • maisey harris

How the Brand Demand Index is measured

Other head-to-heads among Hamilton accounting firms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free