Auckland Theatre Company vs St James Theatre:Which is more popular in New Zealand?
In October 2026, St James Theatre had more branded searches than Auckland Theatre Company among theatres and performing arts venues in New Zealand. St James Theatre had about 8,100 branded searches, while Auckland Theatre Company had 2,980. St James Theatre made up 10.2% of all theatres and performing arts venue searches we track, and Auckland Theatre Company accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about theatres and performing arts venues, St James Theatre appeared in all four answers and Auckland Theatre Company in two. St James Theatre was mentioned before Auckland Theatre Company in every answer.
Who do people search for more?
St James Theatre, about 3 searches for every 1 for Auckland Theatre Company
Who does AI mention more?
St James Theatre, mentioned in every answer we collected
Who does AI recommend more?
St James Theatre, named ahead of Auckland Theatre Company in every answer
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Top theatres and performing arts venues in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, St James Theatre appeared in all four answers. Auckland Theatre Company was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. St James Theatre was listed before Auckland Theatre Company in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Civic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Isaac Theatre Royal4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- St James Theatre4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
ASB Waterfront Theatre3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Q Theatre2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Circa Theatre2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Auckland Theatre Company2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Court Theatre1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Auckland Live1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BATS Theatre1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about theatres and performing arts venues
4 answers
Asked ChatGPT
“Which theatre or venue should I book in New Zealand?”
Asked ChatGPT
“What are the best theatres and performing arts venues in New Zealand?”
Asked ChatGPT
“What's the best theatre or venue in New Zealand for a night out?”
Searched Google, AI Overview
“wellington theatre shows”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“theatres and performing arts venues”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Auckland Theatre Company or St James Theatre more popular in search?
This chart shows how often people search Google for Auckland Theatre Company and St James Theatre by name. Each line represents a brand's share of searches for all ten theatres and performing arts venues we track, month by month, from searches in New Zealand.
Share of searches by month for St James Theatre, Auckland Theatre Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Civic | ASB Waterfront Theatre | Q Theatre | Isaac Theatre Royal | Court Theatre | St James Theatre | Auckland Live | Circa Theatre | Auckland Theatre Company | BATS Theatre |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 19.3% | 10.6% | 8.9% | 16.4% | 13.1% | 8.6% | 9% | 7.3% | 3.8% | 3.2% |
| Dec 2025 | 22.5% | 8.2% | 8.4% | 12.7% | 18.6% | 5.4% | 10.3% | 8.5% | 3% | 2.5% |
| Jan 2026 | 15.7% | 7% | 5.9% | 13.4% | 29% | 7% | 7.5% | 8.8% | 3.8% | 2% |
| Feb 2026 | 16.8% | 13.8% | 7.8% | 17.4% | 11.3% | 7.5% | 8.4% | 7.8% | 4.1% | 5.1% |
| Mar 2026 | 16.7% | 7.5% | 9.6% | 21.3% | 13.7% | 11.2% | 6.9% | 7.7% | 3.3% | 2.2% |
| Apr 2026 | 19.2% | 10.5% | 11.2% | 13.4% | 10.5% | 10.5% | 8.5% | 8.8% | 4.9% | 2.5% |
| May 2026 | 16% | 7.1% | 20.3% | 13.7% | 11.8% | 10.7% | 6.6% | 5.9% | 4.1% | 3.9% |
| Jun 2026 | 20.8% | 11.4% | 8% | 14.7% | 12.8% | 9.3% | 8.6% | 6.4% | 5.2% | 2.7% |
| Jul 2026 | 22.7% | 4.4% | 13% | 8.8% | 17.7% | 6.7% | 8.6% | 10.5% | 4.6% | 3% |
| Aug 2026 | 21.9% | 12% | 10.2% | 15.2% | 10.4% | 5.3% | 8.9% | 10.1% | 3.6% | 2.4% |
| Sep 2026 | 23.7% | 10.6% | 11% | 11.1% | 11% | 10.6% | 9% | 7.2% | 3.2% | 2.5% |
| Oct 2026 | 22.7% | 15.2% | 10.6% | 10.5% | 10.3% | 10.2% | 8% | 5.7% | 3.7% | 3.1% |
How has branded search for Auckland Theatre Company and St James Theatre changed in New Zealand over the last 12 months?
3 findings
- St James Theatre was ahead of Auckland Theatre Company in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Auckland Theatre Company’s share of searches among theatres and performing arts venues in New Zealand moved from 3.8% to 3.7%, and its estimated monthly branded searches moved from 2.9K to 3K.
- Across the 12 months ending October 2026, St James Theatre’s share of searches among theatres and performing arts venues in New Zealand moved from 8.6% to 10.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for New Zealand theatres and performing arts venues in October 2026?
2 changes
In October 2026, Auckland Theatre Company gained share of searches among theatres and performing arts venues in New Zealand, from 3.2% to 3.7%.
Estimated monthly branded searches for St James Theatre in New Zealand rose 22.7% over 12 measured months, from 6.6K to 8.1K in October 2026.
How are Auckland Theatre Company’s and St James Theatre’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Auckland Theatre Company’s and St James Theatre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Auckland Theatre Company
3 branded search terms
- auckland theatre company
- auckland theatre company shows
- auckland theatre company tickets
St James Theatre
1 branded search term
- st james theatre
Other head-to-heads among theatres and performing arts venues
- The Civic vs ASB Waterfront Theatre: compare popularity
- The Civic vs Q Theatre: compare popularity
- The Civic vs Isaac Theatre Royal: compare popularity
- The Civic vs Court Theatre: compare popularity
- ASB Waterfront Theatre vs Q Theatre: compare popularity
- ASB Waterfront Theatre vs Isaac Theatre Royal: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.