ASB Waterfront Theatre vs Isaac Theatre Royal:Which is more popular in New Zealand?
In October 2026, ASB Waterfront Theatre had more branded searches than Isaac Theatre Royal among theatres and performing arts venues in New Zealand. ASB Waterfront Theatre had about 12,100 branded searches, while Isaac Theatre Royal had 8,390. ASB Waterfront Theatre made up 15.2% of all theatres and performing arts venue searches we track, and Isaac Theatre Royal accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about theatres and performing arts venues, Isaac Theatre Royal appeared in all four answers and ASB Waterfront Theatre in three. ASB Waterfront Theatre was mentioned before Isaac Theatre Royal in two out of three answers.
Who do people search for more?
ASB Waterfront Theatre, about 44% more searches than Isaac Theatre Royal
Who does AI mention more?
Isaac Theatre Royal, mentioned in every answer we collected
Who does AI recommend more?
ASB Waterfront Theatre, named ahead of Isaac Theatre Royal in 2 of 3 answers
Follow ASB Waterfront Theatre vs Isaac Theatre Royal and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top theatres and performing arts venues in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Isaac Theatre Royal appeared in all four answers. ASB Waterfront Theatre was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. ASB Waterfront Theatre was listed before Isaac Theatre Royal in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Civic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Isaac Theatre Royal4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- St James Theatre4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ASB Waterfront Theatre3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Q Theatre2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Circa Theatre2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Auckland Theatre Company2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Court Theatre1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Auckland Live1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BATS Theatre1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about theatres and performing arts venues
4 answers
Asked ChatGPT
“Which theatre or venue should I book in New Zealand?”
Asked ChatGPT
“What are the best theatres and performing arts venues in New Zealand?”
Asked ChatGPT
“What's the best theatre or venue in New Zealand for a night out?”
Searched Google, AI Overview
“wellington theatre shows”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“theatres and performing arts venues”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ASB Waterfront Theatre or Isaac Theatre Royal more popular in search?
This chart shows how often people search Google for ASB Waterfront Theatre and Isaac Theatre Royal by name. Each line represents a brand's share of searches for all ten theatres and performing arts venues we track, month by month, from searches in New Zealand.
Share of searches by month for ASB Waterfront Theatre, Isaac Theatre Royal. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Civic | ASB Waterfront Theatre | Q Theatre | Isaac Theatre Royal | Court Theatre | St James Theatre | Auckland Live | Circa Theatre | Auckland Theatre Company | BATS Theatre |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 19.3% | 10.6% | 8.9% | 16.4% | 13.1% | 8.6% | 9% | 7.3% | 3.8% | 3.2% |
| Dec 2025 | 22.5% | 8.2% | 8.4% | 12.7% | 18.6% | 5.4% | 10.3% | 8.5% | 3% | 2.5% |
| Jan 2026 | 15.7% | 7% | 5.9% | 13.4% | 29% | 7% | 7.5% | 8.8% | 3.8% | 2% |
| Feb 2026 | 16.8% | 13.8% | 7.8% | 17.4% | 11.3% | 7.5% | 8.4% | 7.8% | 4.1% | 5.1% |
| Mar 2026 | 16.7% | 7.5% | 9.6% | 21.3% | 13.7% | 11.2% | 6.9% | 7.7% | 3.3% | 2.2% |
| Apr 2026 | 19.2% | 10.5% | 11.2% | 13.4% | 10.5% | 10.5% | 8.5% | 8.8% | 4.9% | 2.5% |
| May 2026 | 16% | 7.1% | 20.3% | 13.7% | 11.8% | 10.7% | 6.6% | 5.9% | 4.1% | 3.9% |
| Jun 2026 | 20.8% | 11.4% | 8% | 14.7% | 12.8% | 9.3% | 8.6% | 6.4% | 5.2% | 2.7% |
| Jul 2026 | 22.7% | 4.4% | 13% | 8.8% | 17.7% | 6.7% | 8.6% | 10.5% | 4.6% | 3% |
| Aug 2026 | 21.9% | 12% | 10.2% | 15.2% | 10.4% | 5.3% | 8.9% | 10.1% | 3.6% | 2.4% |
| Sep 2026 | 23.7% | 10.6% | 11% | 11.1% | 11% | 10.6% | 9% | 7.2% | 3.2% | 2.5% |
| Oct 2026 | 22.7% | 15.2% | 10.6% | 10.5% | 10.3% | 10.2% | 8% | 5.7% | 3.7% | 3.1% |
How has branded search for ASB Waterfront Theatre and Isaac Theatre Royal changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: ASB Waterfront Theatre took it in October 2026.
- Across the 12 months ending October 2026, ASB Waterfront Theatre’s share of searches among theatres and performing arts venues in New Zealand moved from 10.6% to 15.2%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 12 months ending October 2026, Isaac Theatre Royal’s share of searches among theatres and performing arts venues in New Zealand moved from 16.4% to 10.5%, and its estimated monthly branded searches moved from 12.6K to 8.4K.
How did search popularity change for New Zealand theatres and performing arts venues in October 2026?
2 changes
In October 2026, ASB Waterfront Theatre overtook Isaac Theatre Royal and 2 others to rank 2nd among theatres and performing arts venues in New Zealand, with 15.2% of the searches.
In October 2026, Isaac Theatre Royal lost share of searches among theatres and performing arts venues in New Zealand, from 11.1% to 10.5%.
How are ASB Waterfront Theatre’s and Isaac Theatre Royal’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using ASB Waterfront Theatre’s and Isaac Theatre Royal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ASB Waterfront Theatre
1 branded search term
- asb waterfront theatre
Isaac Theatre Royal
8 branded search terms
- isaac theatre royal
- isaac theatre royal events
- isaac theatre royal parking
- isaac theatre royal seating
- isaac theatre royal shows
- isaac theatre royal tickets
- isaactheatreroyal
- the isaac theatre royal
Other head-to-heads among theatres and performing arts venues
- The Civic vs ASB Waterfront Theatre: compare popularity
- The Civic vs Q Theatre: compare popularity
- The Civic vs Isaac Theatre Royal: compare popularity
- The Civic vs Court Theatre: compare popularity
- ASB Waterfront Theatre vs Q Theatre: compare popularity
- ASB Waterfront Theatre vs Court Theatre: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.