How popular isSt James Theatre?
In October 2026, people searched for St James Theatre by name about 8,100 times in New Zealand, a 22.7% increase from the previous year. These searches made up 10.2% of all New Zealand theatres and performing arts venue searches, placing St James Theatre sixth out of ten venues. When we asked both ChatGPT and Google AI Overviews about theatres and performing arts venues, St James Theatre appeared in all answers and was the second most recommended of the ten.
St James Theatre is the sixth most searched of 10 competitors and the second most recommended in the AI answers we collected.
The CivicShare of searches 22.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
ASB Waterfront TheatreShare of searches 15.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Q TheatreShare of searches 10.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
Isaac Theatre RoyalShare of searches 10.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th- St James TheatreShare of searches 10.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top theatres and performing arts venues in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, St James Theatre appeared in all four answers. St James Theatre is the second most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Civic4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Isaac Theatre Royal4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- St James Theatre4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ASB Waterfront Theatre3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Q Theatre2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Circa Theatre2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Auckland Theatre Company2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Court Theatre1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Auckland Live1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BATS Theatre1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about theatres and performing arts venues
4 answers
Asked ChatGPT
“Which theatre or venue should I book in New Zealand?”
Asked ChatGPT
“What are the best theatres and performing arts venues in New Zealand?”
Asked ChatGPT
“What's the best theatre or venue in New Zealand for a night out?”
Searched Google, AI Overview
“wellington theatre shows”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“theatres and performing arts venues”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for St James Theatre compared with other New Zealand theatres and performing arts venues?
Share of searches by month for The Civic, ASB Waterfront Theatre, Q Theatre, Isaac Theatre Royal, Court Theatre, St James Theatre, Auckland Live, Circa Theatre, Auckland Theatre Company, BATS Theatre. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Civic | ASB Waterfront Theatre | Q Theatre | Isaac Theatre Royal | Court Theatre | St James Theatre | Auckland Live | Circa Theatre | Auckland Theatre Company | BATS Theatre |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 19.3% | 10.6% | 8.9% | 16.4% | 13.1% | 8.6% | 9% | 7.3% | 3.8% | 3.2% |
| Dec 2025 | 22.5% | 8.2% | 8.4% | 12.7% | 18.6% | 5.4% | 10.3% | 8.5% | 3% | 2.5% |
| Jan 2026 | 15.7% | 7% | 5.9% | 13.4% | 29% | 7% | 7.5% | 8.8% | 3.8% | 2% |
| Feb 2026 | 16.8% | 13.8% | 7.8% | 17.4% | 11.3% | 7.5% | 8.4% | 7.8% | 4.1% | 5.1% |
| Mar 2026 | 16.7% | 7.5% | 9.6% | 21.3% | 13.7% | 11.2% | 6.9% | 7.7% | 3.3% | 2.2% |
| Apr 2026 | 19.2% | 10.5% | 11.2% | 13.4% | 10.5% | 10.5% | 8.5% | 8.8% | 4.9% | 2.5% |
| May 2026 | 16% | 7.1% | 20.3% | 13.7% | 11.8% | 10.7% | 6.6% | 5.9% | 4.1% | 3.9% |
| Jun 2026 | 20.8% | 11.4% | 8% | 14.7% | 12.8% | 9.3% | 8.6% | 6.4% | 5.2% | 2.7% |
| Jul 2026 | 22.7% | 4.4% | 13% | 8.8% | 17.7% | 6.7% | 8.6% | 10.5% | 4.6% | 3% |
| Aug 2026 | 21.9% | 12% | 10.2% | 15.2% | 10.4% | 5.3% | 8.9% | 10.1% | 3.6% | 2.4% |
| Sep 2026 | 23.7% | 10.6% | 11% | 11.1% | 11% | 10.6% | 9% | 7.2% | 3.2% | 2.5% |
| Oct 2026 | 22.7% | 15.2% | 10.6% | 10.5% | 10.3% | 10.2% | 8% | 5.7% | 3.7% | 3.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.7% | 18.1K | 0% | -1 points | |
| 2, moved from 5th to 2nd | 15.2% | 12.1K | +49.4% | +4.6 pointsmoved from 5th to 2nd | |
| 3, moved from 4th to 3rd | 10.6% | 8.4K | -0.12% | -0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 10.5% | 8.4K | -1.2% | -0.6 pointsmoved from 2nd to 4th | |
| 5, moved from 3rd to 5th | 10.3% | 8.2K | -2.4% | -0.7 pointsmoved from 3rd to 5th | |
| 6, held 6th | 10.2% | 8.1K | 0% | -0.4 points | |
| 7, held 7th | 8% | 6.4K | -7.6% | -1 points | |
| 8, held 8th | 5.7% | 4.5K | -18.1% | -1.5 points | |
| 9, held 9th | 3.7% | 3K | +21.6% | +0.5 points | |
| 10, held 10th | 3.1% | 2.4K | +25.9% | +0.5 points |
22.7%
Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share -1 points.
15.2%
Moved from 5th to 2nd. 12.1K estimated branded searches, +49.4% vs prior month. Share +4.6 points.
10.6%
Moved from 4th to 3rd. 8.4K estimated branded searches, -0.12% vs prior month. Share -0.5 points.
10.5%
Moved from 2nd to 4th. 8.4K estimated branded searches, -1.2% vs prior month. Share -0.6 points.
10.3%
Moved from 3rd to 5th. 8.2K estimated branded searches, -2.4% vs prior month. Share -0.7 points.
10.2%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
8%
Held 7th. 6.4K estimated branded searches, -7.6% vs prior month. Share -1 points.
5.7%
Held 8th. 4.5K estimated branded searches, -18.1% vs prior month. Share -1.5 points.
3.7%
Held 9th. 3K estimated branded searches, +21.6% vs prior month. Share +0.5 points.
10.
BATS Theatre3.1%
Held 10th. 2.4K estimated branded searches, +25.9% vs prior month. Share +0.5 points.
Compare popularity between St James Theatre and its closest rivals
- St James Theatre vs Q Theatre: compare popularity
- St James Theatre vs Isaac Theatre Royal: compare popularity
- St James Theatre vs Court Theatre: compare popularity
- St James Theatre vs Auckland Live: compare popularity
- St James Theatre vs Circa Theatre: compare popularity
- Compare St James Theatre with any brand
Every comparison with St James Theatre
9 comparisons
- ASB Waterfront Theatre vs St James Theatre
- Court Theatre vs St James Theatre
- Isaac Theatre Royal vs St James Theatre
- Q Theatre vs St James Theatre
- St James Theatre vs The Civic
- Auckland Live vs St James Theatre
- Circa Theatre vs St James Theatre
- Auckland Theatre Company vs St James Theatre
- BATS Theatre vs St James Theatre
How has branded search demand for St James Theatre changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for St James Theatre in New Zealand rose from 6.6K to 8.1K.
- Across the 12 months ending October 2026, St James Theatre’s share of searches among theatres and performing arts venues in New Zealand increased from 8.6% to 10.2%.
- Across the 12 months ending October 2026, St James Theatre’s share of searches among theatres and performing arts venues in New Zealand peaked at 11.2% in March 2026 and was lowest at 5.3% in August 2026.
- Across the 12 months ending October 2026, St James Theatre rose from 7th to 6th among theatres and performing arts venues in New Zealand.
How did search popularity change for New Zealand theatres and performing arts venues in October 2026?
6 changes
In October 2026, ASB Waterfront Theatre overtook Isaac Theatre Royal and 2 others to rank 2nd among theatres and performing arts venues in New Zealand, with 15.2% of the searches.
In October 2026, Auckland Theatre Company gained share of searches among theatres and performing arts venues in New Zealand, from 3.2% to 3.7%.
In October 2026, BATS Theatre gained share of searches among theatres and performing arts venues in New Zealand, from 2.5% to 3.1%.
In October 2026, Circa Theatre lost share of searches among theatres and performing arts venues in New Zealand, from 7.2% to 5.7%.
In October 2026, Auckland Live lost share of searches among theatres and performing arts venues in New Zealand, from 9% to 8%.
In October 2026, The Civic lost share of searches among theatres and performing arts venues in New Zealand, from 23.7% to 22.7%.
How are St James Theatre’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using St James Theatre’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- st james theatre
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