Atomic vs Völkl:Which is more popular?
In September 2026, Völkl had more branded searches than Atomic among ski and snowboard brands in New Zealand. Völkl had about 660 branded searches, while Atomic had 610. Völkl made up 6.8% of all ski and snowboard brand searches we track, and Atomic accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about ski and snowboard brands, Atomic appeared in four of the five answers and Völkl in two. Atomic was mentioned before Völkl in every answer that named either.
Who do people search for more?
Völkl, about 8% more searches than Atomic
Who does AI mention more?
Atomic, mentioned in 4 of 5 answers, Völkl in 2
Who does AI recommend more?
Atomic, named ahead of Völkl in 4 of 4 answers
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Top ski and snowboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Atomic was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Völkl was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Atomic was listed before Völkl in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Burton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jones Snowboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blizzard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Salomon Ski3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GNU3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
K23 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rossignol3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Capita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Völkl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about ski and snowboard brands
5 answers
Asked ChatGPT
“Which ski or snowboard brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ski and snowboard brands in New Zealand?”
Asked ChatGPT
“What's the best ski or snowboard brand in New Zealand for the mountain?”
Searched Google, AI Overview
“best ski brand”
Searched Google, AI Overview
“best snowboard brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Atomic or Völkl more popular in search?
This chart shows how often people search Google for Atomic and Völkl by name. Each line represents a brand's share of searches for all 12 ski and snowboard brands we track, month by month, from searches in New Zealand.
Share of searches by month for Völkl, Atomic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blizzard | Burton | Salomon Ski | GNU | Völkl | K2 | Atomic | Rossignol | Lib Tech | Capita | Jones Snowboards | Nordica |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 14.5% | 6.6% | 14.8% | 5.6% | 6.1% | 4.2% | 4% | 4.9% | 3.5% | 2.9% | 0.84% |
| Nov 2025 | 42.8% | 15.1% | 5% | 13.3% | 3.8% | 4.1% | 3.4% | 3.4% | 2.5% | 3.8% | 2% | 0.9% |
| Dec 2025 | 41.7% | 14.3% | 5.3% | 12.9% | 4.4% | 4.2% | 3.5% | 4.4% | 3.1% | 3.1% | 2.4% | 0.88% |
| Jan 2026 | 37% | 15.6% | 7.6% | 14% | 4.7% | 4.1% | 3.3% | 3.7% | 3.5% | 3.3% | 2.7% | 0.58% |
| Feb 2026 | 34.1% | 20.7% | 6% | 14.2% | 4.7% | 4.1% | 4.5% | 3.3% | 2.8% | 3% | 2% | 0.57% |
| Mar 2026 | 34.8% | 17.2% | 6.6% | 10.8% | 5.9% | 5.5% | 4.2% | 3.7% | 3.3% | 4.8% | 2.6% | 0.73% |
| Apr 2026 | 34.3% | 17.3% | 6.7% | 13% | 6% | 6% | 4.5% | 4.5% | 2.2% | 3.1% | 1.6% | 0.9% |
| May 2026 | 34.3% | 17.7% | 7% | 10.3% | 6.7% | 6.6% | 4.3% | 4.7% | 2.9% | 3% | 1.6% | 1% |
| Jun 2026 | 39.6% | 19.4% | 6.1% | 9.7% | 4.6% | 5.7% | 3.7% | 4.4% | 2.1% | 2.3% | 1.9% | 0.44% |
| Jul 2026 | 13.9% | 30.2% | 11.4% | 6.2% | 7.5% | 8.8% | 6.7% | 6.1% | 3.6% | 2.3% | 2.8% | 0.78% |
| Aug 2026 | 14.5% | 26.9% | 10.6% | 9.9% | 7.3% | 7.7% | 6.9% | 5.9% | 3.9% | 2.4% | 3% | 0.84% |
| Sep 2026 | 29.7% | 19.3% | 9.8% | 7.4% | 6.8% | 6.3% | 6.2% | 5.1% | 3.3% | 2.7% | 2.7% | 0.72% |
How has the Atomic and Völkl comparison changed over the last 12 months?
3 findings
- Völkl was ahead of Atomic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Atomic’s share of searches among ski and snowboard brands in New Zealand moved from 4.2% to 6.2%, and its estimated monthly branded searches moved from 250 to 610.
- Across the 12 months ending September 2026, Völkl’s share of searches among ski and snowboard brands in New Zealand moved from 5.6% to 6.8%, and its estimated monthly branded searches moved from 330 to 660.
How did search popularity change for New Zealand ski and snowboard brands in September 2026?
2 changes
In September 2026, Atomic lost share of searches among ski and snowboard brands in New Zealand, from 6.9% to 6.2%.
In September 2026, Völkl lost share of searches among ski and snowboard brands in New Zealand, from 7.3% to 6.8%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Atomic’s and Völkl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ski and snowboard brands
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