Brandwave

ATL Electrical vs Skilled Electrical:Which is more popular in New Zealand?

In October 2026, ATL Electrical had more branded searches than Skilled Electrical among Christchurch electrical contractors in New Zealand. ATL Electrical had about 320 branded searches, while Skilled Electrical had 90. ATL Electrical made up 19.8% of all Christchurch electrical contractor searches we track, and Skilled Electrical accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about Christchurch electrical contractors, ATL Electrical appeared in all three answers and Skilled Electrical in two. ATL Electrical was mentioned before Skilled Electrical in two out of three answers.

Among Christchurch electrical contractors in New Zealand in October 2026

Who do people search for more?

ATL Electrical, about 4 searches for every 1 for Skilled Electrical

ATL Electrical 320 searchesSkilled Electrical 90 searches

Who does AI mention more?

ATL Electrical, mentioned in every answer we collected

ATL Electrical in 3 of 3Skilled Electrical in 2 of 3

Who does AI recommend more?

ATL Electrical, named ahead of Skilled Electrical in 2 of 3 answers

ATL Electrical first in 2Skilled Electrical first in 1

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Top Christchurch electrical contractors in ChatGPT and Google AI Overviews

In three ChatGPT questions, ATL Electrical appeared in all three answers. Skilled Electrical was mentioned in two out of three: in two of the three ChatGPT answers. ATL Electrical was listed before Skilled Electrical in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Winchester Electrical1st
  2. ATL Electrical2nd
  3. JMW Electrical Services3rd
  4. Christchurch Electrical4th
  5. Skilled Electrical4th
  6. Foleys–
  7. Mainland Electrical–
  8. Pye Electrical–
  9. Prolec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch electrical contractors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is ATL Electrical or Skilled Electrical more popular in search?

This chart shows how often people search Google for ATL Electrical and Skilled Electrical by name. Each line represents a brand's share of searches for all nine Christchurch electrical contractors we track, month by month, from searches in New Zealand.

ATL Electrical and Skilled Electrical among Christchurch electrical contractors in New Zealand, by month

Share of searches by month for ATL Electrical, Skilled Electrical. The figures are in the table below the chart.

View monthly share of searches table
MonthChristchurch ElectricalFoleysATL ElectricalJMW Electrical ServicesMainland ElectricalSkilled ElectricalWinchester ElectricalPye ElectricalProlec
Nov 202533.6%23.1%18.2%4.9%6.3%4.9%4.9%3.5%0.7%
Dec 202542.9%20.5%18.8%4.5%2.7%4.5%1.8%3.6%0.89%
Jan 202640.1%21.8%14.3%4.8%4.8%4.8%6.1%2.7%0.68%
Feb 202635%19.7%15.3%5.1%5.1%8%6.6%3.6%1.5%
Mar 202631.8%21.9%21.2%6%6%6%3.3%3.3%0.66%
Apr 202638.6%20.3%20.3%5.7%4.4%3.2%3.2%3.2%1.3%
May 202632.7%22%21.3%4.7%4.7%4.7%6%3.3%0.67%
Jun 202634.1%19.3%18.2%5.1%5.1%6.3%6.3%5.1%0.57%
Jul 202634.9%20.9%22.7%2.9%4.1%6.4%4.1%2.9%1.2%
Aug 202635.3%18.8%22.9%4.1%4.1%5.3%5.3%2.9%1.2%
Sep 202633.6%24%14.4%4.8%4.8%6.2%6.2%4.8%1.4%
Oct 202630.2%25.3%19.8%5.6%5.6%5.6%4.3%2.5%1.2%

How has branded search for ATL Electrical and Skilled Electrical changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch electrical contractors in October 2026?

4 changes

  1. In October 2026, JMW Electrical Services overtook Skilled Electrical and Winchester Electrical to rank 4th among Christchurch electrical contractors in New Zealand, with 5.6% of the searches.

  2. In October 2026, Mainland Electrical overtook Skilled Electrical and Winchester Electrical to rank 5th among Christchurch electrical contractors in New Zealand, with 5.6% of the searches.

  3. In October 2026, ATL Electrical gained share of searches among Christchurch electrical contractors in New Zealand, from 14.4% to 19.8%.

  4. In October 2026, Skilled Electrical lost share of searches among Christchurch electrical contractors in New Zealand, from 6.2% to 5.6%.

How are ATL Electrical’s and Skilled Electrical’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ATL Electrical’s and Skilled Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ATL Electrical

1 branded search term

  • atl electrical

Skilled Electrical

1 branded search term

  • skilled electrical christchurch

How the Brand Demand Index is measured

Other head-to-heads among Christchurch electrical contractors

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