Brandwave

ASB vs SBS Bank:Which is more popular by branded search in New Zealand?

In August 2026, ASB had more branded searches than SBS Bank among retail banks in New Zealand. ASB was estimated to have 512K branded searches compared to SBS Bank’s 22.3K, and held a 21.5% Share of Search versus SBS Bank’s 0.94%.

Share of Search among retail banks in New Zealand in August 2026Which is more popular in search, ASB or SBS Bank?
ASB21.5%512K searches
vs
SBS Bank0.94%22.3K searches
Add a brand to this comparison

Follow ASB vs SBS Bank and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, ASB or SBS Bank?

Banks and building societies offering everyday banking to NZ consumers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ASB and SBS Bank among retail banks in New Zealand, by month

Share of Search by month for ASB, SBS Bank. The figures are in the table below the chart.

View monthly share of search table
MonthANZASBWestpacKiwibankBNZTSBSBS BankThe Co-operative BankHeartland BankRabobank New Zealand
Oct 202538%18.3%16.6%16.2%5.6%2.7%0.96%0.79%0.54%0.33%
Nov 202533.6%19.5%17.7%17.4%6%2.9%1%0.84%0.58%0.34%
Dec 202533.8%19.6%17.8%17.5%5.9%2.9%0.85%0.85%0.48%0.29%
Jan 202634.7%20.4%18.5%14.9%6.2%2.9%0.88%0.72%0.6%0.25%
Feb 202631.7%22.4%16.8%16.4%6.8%3.2%0.98%0.79%0.67%0.27%
Mar 202634.2%20.3%18.1%14.5%7.2%3%1.1%0.7%0.59%0.3%
Apr 202633.6%19.7%17.9%17.5%5.9%2.9%0.86%0.7%0.59%0.25%
May 202634.7%20.2%18.3%14.7%6.1%3.1%1.1%0.87%0.6%0.3%
Jun 202634.5%20%18.1%14.6%6%3.6%1.1%0.87%0.89%0.3%
Jul 202631.9%22.3%16.7%16.2%6.6%3.3%0.97%0.97%0.66%0.34%
Aug 202630.7%21.5%19.6%15.7%6.4%3.3%0.94%0.76%0.64%0.32%
Sep 2026——————————

How has the ASB and SBS Bank comparison changed over the last 12 months?

  • ASB was ahead of SBS Bank in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, ASB’s estimated Share of Search among retail banks in New Zealand moved from 18.3% to 21.5%, and its estimated monthly branded searches moved from 516K to 512K.
  • Across the 11 months ending August 2026, SBS Bank’s estimated Share of Search among retail banks in New Zealand moved from 0.96% to 0.94%, and its estimated monthly branded searches moved from 27.3K to 22.3K.

How did search popularity change for New Zealand retail banks in August 2026?

  1. In August 2026, ASB lost estimated Share of Search among retail banks in New Zealand, from 22.3% to 21.5%.

  2. Estimated monthly branded searches for SBS Bank in New Zealand fell 18.2% over 11 measured months, from 27.3K to 22.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using ASB’s and SBS Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASB

17 branded search terms

  • asb
  • ASB Bank
  • asb banking
  • asb credit card
  • asb home loan
  • asb home loans
  • asb investments
  • asb kiwisaver
  • asb kiwisaver fund
  • asb kiwisaver scheme
  • asb mortgage
  • asb mortgages
  • asb personal loan
  • asb savings
  • asb savings account
  • asb term deposit
  • kiwisaver asb

SBS Bank

8 branded search terms

  • SBS Bank
  • sbs bank credit card
  • sbs bank home loan
  • sbs bank home loans
  • sbs bank kiwisaver
  • sbs bank mortgage
  • sbs bank personal loan
  • sbs bank term deposit

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start your marketing record