ASB vs Farmers Mastercard:Which is more popular?
In September 2026, ASB and Farmers Mastercard were level in searches among credit card providers in New Zealand, with an estimated 2.9K branded searches each, at 2.5% of the total each. When we asked ChatGPT and Google AI Overviews about credit card providers, ASB appeared in all five answers and Farmers Mastercard in none.
Who do people search for more?
ASB and Farmers Mastercard are searched for about as often as each other.
Who does AI mention more?
ASB, mentioned in every answer we collected
Who does AI recommend more?
ASB, the only one of the two named
Follow ASB vs Farmers Mastercard and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top credit card providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ASB appeared in all five answers. Farmers Mastercard did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
American Express1st
TSB2nd- ASB3rd
ANZ4th
Westpac5th
BNZ6th
Kiwibank7th
Gem by Latitude–
Q Mastercard–
Farmers Mastercard–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- American Express5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ANZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ASB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Westpac4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TSB4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- BNZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kiwibank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gem by Latitude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Q Mastercard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Farmers Mastercard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about credit card providers
5 answers
Asked ChatGPT
“Which credit card provider should I use in New Zealand?”
Asked ChatGPT
“What are the best credit card providers in New Zealand?”
Asked ChatGPT
“What's the best credit card provider in New Zealand for everyday spending?”
Searched Google, AI Overview
“best credit card nz”
Searched Google, AI Overview
“low interest credit card”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is ASB or Farmers Mastercard more popular in search?
This chart shows how often people search Google for ASB and Farmers Mastercard by name. Each line represents a brand's share of searches for all ten credit card providers we track, month by month, from searches in New Zealand.
Share of searches by month for ASB, Farmers Mastercard. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gem by Latitude | American Express | Q Mastercard | ANZ | ASB | Farmers Mastercard | Westpac | BNZ | Kiwibank | TSB |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41% | 22.9% | 20.7% | 3.7% | 3% | 2.7% | 2.4% | 2% | 1.3% | 0.4% |
| Nov 2025 | 41.4% | 22.2% | 22.2% | 2.9% | 2.4% | 3.3% | 2% | 2% | 1.3% | 0.39% |
| Dec 2025 | 46.5% | 20.6% | 20.2% | 2.6% | 2.2% | 3.2% | 1.7% | 1.7% | 0.91% | 0.29% |
| Jan 2026 | 42.1% | 23.1% | 20.4% | 3.6% | 2.4% | 3% | 2% | 2% | 1.1% | 0.48% |
| Feb 2026 | 41.7% | 22.5% | 21.9% | 3.6% | 2.4% | 2.9% | 1.9% | 1.9% | 0.99% | 0.39% |
| Mar 2026 | 43.2% | 23.6% | 19.2% | 3.1% | 2.5% | 2.8% | 2.1% | 2.1% | 1.1% | 0.34% |
| Apr 2026 | 42.5% | 21.5% | 21.2% | 3.4% | 2.8% | 3.1% | 1.8% | 2.3% | 0.96% | 0.37% |
| May 2026 | 42.8% | 22.1% | 20.1% | 3.3% | 2.6% | 3.2% | 2.2% | 2.2% | 1.2% | 0.44% |
| Jun 2026 | 42.4% | 21.8% | 21.7% | 3.1% | 2.5% | 3.2% | 2.1% | 1.7% | 1.1% | 0.34% |
| Jul 2026 | 40.5% | 26.8% | 18.8% | 3.3% | 2.2% | 3% | 2.2% | 1.8% | 0.93% | 0.36% |
| Aug 2026 | 41.7% | 26% | 18.4% | 3.3% | 2.6% | 2.9% | 2.2% | 1.7% | 0.9% | 0.35% |
| Sep 2026 | 42.3% | 22.9% | 19.7% | 3.8% | 2.5% | 2.5% | 2.5% | 2.1% | 1.4% | 0.34% |
How has the ASB and Farmers Mastercard comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Farmers Mastercard took it in November 2025.
- Across the 12 months ending September 2026, ASB’s share of searches among credit card providers in New Zealand moved from 3% to 2.5%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Farmers Mastercard’s share of searches among credit card providers in New Zealand moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 3.2K to 2.9K.
How did search popularity change for New Zealand credit card providers in September 2026?
2 changes
Farmers Mastercard’s share of searches among credit card providers in New Zealand has lost ground for 3 months in a row, from 3.2% to 2.5% in September 2026.
In September 2026, ASB rose from 6th to 5th among credit card providers in New Zealand.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ASB’s and Farmers Mastercard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ASB
1 branded search term
- asb credit card
Farmers Mastercard
3 branded search terms
- farmers card
- farmers mastercard
- farmersmastercard
Other head-to-heads among credit card providers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.