Brandwave

Arthur G vs MODA Furnitures:Which is more popular?

In September 2026, MODA Furnitures had more branded searches than Arthur G among sofa makers in New Zealand. MODA Furnitures had about 1,600 branded searches, while Arthur G had 20. MODA Furnitures made up 21.4% of all sofa maker searches we track, and Arthur G accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about sofa makers, MODA Furnitures appeared in two of the five answers and Arthur G in none.

Among sofa makers in New Zealand in September 2026

Who do people search for more?

MODA Furnitures, about 80 searches for every 1 for Arthur G

MODA Furnitures 1.6K searchesArthur G 20 searches

Who does AI mention more?

MODA Furnitures, mentioned in 2 of 5 answers, Arthur G in 0

MODA Furnitures in 2 of 5Arthur G in 0 of 5

Who does AI recommend more?

MODA Furnitures, the only one of the two named

MODA Furnitures first in 2Arthur G never named

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Top sofa makers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MODA Furnitures was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Arthur G did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MODA Furnitures1st
  2. Wilson & Nicholson2nd
  3. King Living3rd
  4. Bauhaus4th
  5. Coco Republic–
  6. Tim Webber Design–
  7. Moran–
  8. Arthur G–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bauhaus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • King Living2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MODA Furnitures2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wilson & Nicholson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coco Republic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tim Webber Design0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moran0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arthur G0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sofa makers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Arthur G or MODA Furnitures more popular in search?

This chart shows how often people search Google for Arthur G and MODA Furnitures by name. Each line represents a brand's share of searches for all eight sofa makers we track, month by month, from searches in New Zealand.

Arthur G and MODA Furnitures among sofa makers in New Zealand, by month

Share of searches by month for MODA Furnitures, Arthur G. The figures are in the table below the chart.

View monthly share of searches table
MonthKing LivingCoco RepublicMODA FurnituresTim Webber DesignWilson & NicholsonBauhausMoranArthur G
Oct 202536.5%27.3%20.3%14.1%0.96%0.43%0.32%0.11%
Nov 202537%28.4%21.2%11.4%1.2%0.45%0.22%0.11%
Dec 202538.5%28%21.6%9.7%1.2%0.41%0.27%0.27%
Jan 202641.6%25.8%19.7%10.8%0.86%0.62%0.49%0.12%
Feb 202639.8%24.9%18.5%14.2%1.3%0.71%0.43%0.28%
Mar 202637.1%27.2%21.1%12.5%0.92%0.66%0.4%0.13%
Apr 202637.7%32.9%16.9%10.3%1.2%0.65%0.26%0.26%
May 202638.9%27.9%20.9%10.6%0.77%0.55%0.33%0.11%
Jun 202635.3%31.3%19.7%11.9%0.86%0.61%0.25%0.12%
Jul 202641.2%24%22.3%10.6%0.82%0.59%0.24%0.24%
Aug 202639.6%23.8%22.2%12.7%0.82%0.47%0.23%0.23%
Sep 202638.4%26.6%21.4%11.2%1.2%0.53%0.4%0.27%

How has the Arthur G and MODA Furnitures comparison changed over the last 12 months?

3 findings
  • MODA Furnitures was ahead of Arthur G in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arthur G’s share of searches among sofa makers in New Zealand moved from 0.11% to 0.27%, and its estimated monthly branded searches moved from 10 to 20.
  • Across the 12 months ending September 2026, MODA Furnitures’ share of searches among sofa makers in New Zealand moved from 20.3% to 21.4%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

How did search popularity change for New Zealand sofa makers in September 2026?

2 changes
  1. In September 2026, MODA Furnitures lost share of searches among sofa makers in New Zealand, from 22.2% to 21.4%.

  2. In September 2026, Arthur G fell from 7th to 8th among sofa makers in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Arthur G’s and MODA Furnitures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arthur G

2 branded search terms

  • arthur g
  • arthur g sofa

MODA Furnitures

1 branded search term

  • moda furnitures

How the Brand Demand Index is measured

Other head-to-heads among sofa makers

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