Aroha Consulting vs Education Personnel:Which is more popular?
In September 2026, Aroha Consulting had more branded searches than Education Personnel among education recruitment agencies in New Zealand. Aroha Consulting had about 260 branded searches, while Education Personnel had 20. Aroha Consulting made up 14.4% of all education recruitment agency searches we track, and Education Personnel accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about education recruitment agencies, Education Personnel appeared in four of the five answers and Aroha Consulting in one. Education Personnel was mentioned before Aroha Consulting in four out of five answers.
Who do people search for more?
Aroha Consulting, about 13 searches for every 1 for Education Personnel
Who does AI mention more?
Education Personnel, mentioned in 4 of 5 answers, Aroha Consulting in 1
Who does AI recommend more?
Education Personnel, named ahead of Aroha Consulting in 4 of 5 answers
Follow Aroha Consulting vs Education Personnel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top education recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Education Personnel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Aroha Consulting was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Education Personnel was listed before Aroha Consulting in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Prospero Teaching5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ANZUK Education4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Education Personnel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Talk Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jitbug2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Aroha Consulting1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about education recruitment agencies
5 answers
Asked ChatGPT
“Which education recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best education recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best education recruitment agency in New Zealand for teachers and leaders?”
Searched Google, AI Overview
“education recruitment agencies nz”
Searched Google, AI Overview
“teacher recruitment nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Aroha Consulting or Education Personnel more popular in search?
This chart shows how often people search Google for Aroha Consulting and Education Personnel by name. Each line represents a brand's share of searches for all six education recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Aroha Consulting, Education Personnel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jitbug | Talk Recruitment | Aroha Consulting | Prospero Teaching | ANZUK Education | Education Personnel |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 25.3% | 8.8% | 8.8% | 9.3% | 2.6% |
| Nov 2025 | 59.6% | 18.3% | 6.4% | 6.4% | 6.9% | 2.3% |
| Dec 2025 | 54.5% | 16.7% | 6.8% | 8.3% | 11.4% | 2.3% |
| Jan 2026 | 51% | 25% | 5.6% | 7.1% | 9.2% | 2% |
| Feb 2026 | 48.9% | 27.2% | 7.8% | 7.8% | 6.7% | 1.7% |
| Mar 2026 | 45.5% | 27.3% | 9.5% | 7.7% | 8.2% | 1.8% |
| Apr 2026 | 42.4% | 28.8% | 8.2% | 8.2% | 10.6% | 1.8% |
| May 2026 | 42.5% | 28.5% | 10.1% | 6.8% | 10.6% | 1.4% |
| Jun 2026 | 43.3% | 29.6% | 8.4% | 8.4% | 8.4% | 2% |
| Jul 2026 | 41.4% | 28.2% | 8% | 8% | 12.6% | 1.7% |
| Aug 2026 | 40.4% | 27.5% | 14.6% | 6.2% | 9.6% | 1.7% |
| Sep 2026 | 39.8% | 27.1% | 14.4% | 9.4% | 8.3% | 1.1% |
How has the Aroha Consulting and Education Personnel comparison changed over the last 12 months?
3 findings
- Aroha Consulting was ahead of Education Personnel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aroha Consulting’s share of searches among education recruitment agencies in New Zealand moved from 8.8% to 14.4%, and its estimated monthly branded searches moved from 170 to 260.
- Across the 12 months ending September 2026, Education Personnel’s share of searches among education recruitment agencies in New Zealand moved from 2.6% to 1.1%, and its estimated monthly branded searches moved from 50 to 20.
How did search popularity change for New Zealand education recruitment agencies in September 2026?
2 changes
In September 2026, Education Personnel lost share of searches among education recruitment agencies in New Zealand, from 1.7% to 1.1%.
Estimated monthly branded searches for Aroha Consulting in New Zealand rose 52.9% over 12 measured months, from 170 to 260 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aroha Consulting’s and Education Personnel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aroha Consulting
1 branded search term
- Aroha Consulting
Education Personnel
1 branded search term
- education personnel
Other head-to-heads among education recruitment agencies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.