Archibalds vs Armstrong Motor Group:Which is more popular by branded search in New Zealand?
In August 2026, Armstrong Motor Group had more branded searches than Archibalds among new car dealer groups in New Zealand. Armstrong Motor Group was estimated to have 5.2K branded searches compared to Archibalds’ 2.4K, and held a 19.9% Share of Search versus Archibalds’ 9.1%.
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Which is more popular in search, Archibalds or Armstrong Motor Group?
Compare the franchised new car dealer groups New Zealand drivers buy and service with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Armstrong Motor Group, Archibalds. The figures are in the table below the chart.
View monthly share of search table
| Month | Armstrong Motor Group | Team Hutchinson Ford | Andrew Simms | Giltrap Group | Ebbett | Winger Motors | Archibalds |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.9% | 18% | 18.3% | 16.1% | 11% | 10.4% | 10.2% |
| Nov 2025 | 18.8% | 17.3% | 18.6% | 13.7% | 10.8% | 10.8% | 9.8% |
| Dec 2025 | 17.3% | 19.5% | 16.8% | 13.9% | 11.4% | 11.3% | 9.8% |
| Jan 2026 | 18.7% | 21.2% | 17.9% | 11.2% | 10.7% | 10.6% | 9.7% |
| Feb 2026 | 17.3% | 18.8% | 16.6% | 13.6% | 11.3% | 11.7% | 10.7% |
| Mar 2026 | 18.1% | 15.7% | 17.4% | 13.5% | 12.8% | 11.5% | 11% |
| Apr 2026 | 20.1% | 15.1% | 19.4% | 13.1% | 11.6% | 10.5% | 10.2% |
| May 2026 | 18.8% | 16.7% | 17.7% | 13.2% | 10.6% | 12.2% | 10.7% |
| Jun 2026 | 19.3% | 17.7% | 18.6% | 12.7% | 11.2% | 10.3% | 10.1% |
| Jul 2026 | 20.5% | 15.3% | 16.7% | 13.6% | 12% | 11.1% | 10.8% |
| Aug 2026 | 19.9% | 17.8% | 15.6% | 15.2% | 11.3% | 11.1% | 9.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Archibalds and Armstrong Motor Group comparison changed over the last 12 months?
3 findings
- Armstrong Motor Group was ahead of Archibalds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Archibalds’ estimated Share of Search among new car dealer groups in New Zealand moved from 10.2% to 9.1%, and its estimated monthly branded searches moved from 2.6K to 2.4K.
- Across the 11 months ending August 2026, Armstrong Motor Group’s estimated Share of Search among new car dealer groups in New Zealand moved from 15.9% to 19.9%, and its estimated monthly branded searches moved from 4.1K to 5.2K.
How did search popularity change for New Zealand new car dealer groups in August 2026?
2 changes
In August 2026, Archibalds lost estimated Share of Search among new car dealer groups in New Zealand, from 10.8% to 9.1%.
In August 2026, Armstrong Motor Group lost estimated Share of Search among new car dealer groups in New Zealand, from 20.5% to 19.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Archibalds’ and Armstrong Motor Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Archibalds
4 branded search terms
- archibalds
- archibalds co nz
- archibalds near me
- archibalds nz
Armstrong Motor Group
7 branded search terms
- armstrong motor group
- armstrong motor group near me
- armstrong motor group new zealand
- armstrong motor group nz
- armstrongmotorgroup
- armstrongs
- armstrongs co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.